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We recently introduced cowork, a conversational way to build campaigns and automations, understand performance, and work on improvements inside ...

Today, we’re introducing cowork, a conversational way to build campaigns and automations, understand performance, and work on improvements inside ...

This is a return to charging, not a new fee. The cost change is real and manageable, and charles has already built the ways to control it.

The agent that talks is the easy part. What's hard, and what brands using WhatsApp as a revenue channel won't build in-house, is everything around ...

Here are 9 reasons - backed by industry data and analyst research - that explain why 2026 might be the year RCS earns a permanent spot in your ...

This guide compares RCS marketing platforms active in Europe - software for building campaigns, automating conversations, and integrating AI. Not ...

This article introduces RCS: what it is, what marketing capabilities it offers, and whether it's the right fit for your brand.

RCS (Rich Communication Services) is SMS's feature-rich successor. It keeps the native messaging experience users know, but adds interactive elements ...

WhatsApp is built for personal chats, WhatsApp Business for brands. Here is how the two differ and when your business needs the WhatsApp Business API.

This guide explains the pros and cons of WhatsApp broadcast marketing, how it works, and tips to use it effectively for your business.

What is WhatsApp Business Web and the Desktop App? WhatsApp Business Web and the desktop app are extensions of the WhatsApp Business mobile app, ...

Traditional channels like email or phone calls often fall short of these expectations, leaving customers frustrated and businesses struggling to keep ...

Mark Zuckerberg recently highlighted this shift in Meta’s Q2 2025 earnings call, stating, “Every business will soon have a business AI just like they ...

Unlike traditional chatbots, WhatsApp AI agents can remember past interactions, access a business’s knowledge base, and provide tailored responses ...

This guide will break down the pricing structure, explain the four message categories, and provide strategies to optimize costs while maximizing ROI.

Traditional tools like email, SMS, or web chat are hitting their limits. Your customers don’t want more messages - they want better, more relevant, ...

The WhatsApp Business Platform (formerly WhatsApp API) has revolutionized how businesses interact with their customers.

By leveraging AI to detect customer intents, automate responses, and handle sensitive topics, businesses can deliver exceptional service while ...

Discover how conversational commerce helps e-commerce brands drive sales, boost retention, and unify CRM with real, proven use cases on WhatsApp ...

From abandoned cart recovery to AI-powered product recommendations, charles enables businesses to set up campaigns once and let them operate 24/7. In ...

Omnichannel marketing becomes essential. By integrating multiple touchpoints into a cohesive strategy, brands can deliver consistent and impactful ...

Discover how WhatsApp marketing software like charles boosts customer engagement, automates campaigns, and drives sales for eCommerce businesses.

In this article, we’ll explore how charles’ integration works, its key benefits, and how businesses can use it to capture leads, personalize ...

It's exciting times for brands tired of low response rates in email marketing and increasingly expensive ads. Not to mention the disappearance of ...

In this article, we’ll explore what WhatsApp bots are, their benefits, and how charles takes them to the next level with advanced AI capabilities. ...

This article explores what Click to WhatsApp Ads are, their benefits, how to set them up, and strategies to optimize their performance. You’ll ...

This article explores the pricing updates, their implications, and how charles, as an official Meta Partner, can help you navigate these changes ...

The days of campaigns with static ads that talk at you and end after a click are over. Now, on WhatsApp, with just one tap, you’re chatting directly ...

Whether you’re a CRM lead, performance marketer, or CMO, this article explores how these features can redefine your marketing strategy and drive ...

Omnichannel marketing made easy: Klaviyo meets WhatsApp with charles.

Expanding your WhatsApp strategy in Europe? One-size-fits-all won’t cut it.

Omni-channel marketing isn't just an option anymore. It's necessary.

One simple catch-all flow on WhatsApp can create an efficient, scalable customer service solution in the absence of manual support.

In a new total economic impact (TEI) study, charles was found to deliver 249% ROI, boost engagement by 550%, and increase click-to-conversion rates ...

Last week, we announced our acquisition of Spectrm, an AI-focused conversational marketing platform for Facebook Messenger and Instagram Direct. When ...

The Modern Marketers dilemma is not unique.

charles acquires Spectrm to accelerate GenAI-offering within E2E conversational marketing platform.

If you're a marketing leader at an enterprise brand and considering adding WhatsApp as a marketing channel, here's a look into the influence WhatsApp ...

A new marketing channel needs knowledge to make it a success. Follow our WhatsApp marketing strategy to approach Black Friday in the right way.

The WhatsApp strategy we advise customers to adopt for Black Friday and Cyber Monday (BFCM) consists of three steps:

Once you have WhatsApp subscribers, how do you conversions from Black Friday campaigns? Ilke Baysal, Head of Customer Success shares her knowledge.

As part of our BFCM WhatsApp strategy series, let's look at how you should get ready for this critical time of year for marketers when you run ...

Service conversations will be free for businesses and fees will be charged per template message sent out. Find out more about the new WhatsApp ...

We're delighted to announce the latest feature addition to the charles WhatsApp marketing platform – WhatsApp Carousels.

Marketers know by now that WhatsApp marketing is a fantastic way to boost revenue and retention by sending out short, sweet marketing campaigns.

WhatsApp is rolling out exciting new features aimed at enhancing user experience, including theme updates and advanced chat filters.

Meta's annual Conversations conference, dedicated to exploring the future of business messaging, is set to take place online, live from São Paolo on ...

Or if it can be part of one.

Use Emarsys? Switch on our WhatsApp marketing integration for true cross-channel orchestration.

It's no secret that WhatsApp is an excellent channel for customer service.

WhatsApp's much-loved app takes a leap into the future with new AI features – including image generation and helpful Meta AI chat. See how it works ...

WhatsApp is proving to be an incredibly successful retention and revenue channel for businesses across the world. With over 2 billion users, it's the ...

A WhatsApp opt-in is the first step to building your customer relationships in WhatsApp.

Say hello to WhatsApp CRM, the bridge between personal chats and professional relationship management.

You may be watching the rise of WhatsApp Business.

Have you recently opened your WhatsApp and noticed a change that left you wondering, "Why is my WhatsApp green?"

Klaviyo and WhatsApp can be connected by integrating with the charles platform. Here's how to do it and ways it could improve your CRM.

As WhatsApp Business grows in popularity, some brands wanting to do marketing in WhatsApp are asking themselves, can I do this myself or do I need a ...

Customer relationship management (CRM) is an exciting space. And since the arrival of WhatsApp marketing, it's becoming even more dynamic.

We are proudly charles. But why do we insist on writing our name all lower case? It's not to be different, it's about staying out of way in WhatsApp ...

WWF Deutschland, Berlin, April 30, 2023. WWF Deutschland – part of World Wide Fund for Nature (WWF), the world’s biggest conservation organisation – ...

WhatsApp Channels has landed in Europe and is making waves across eCommerce. What is it and who is it for? And the big one – how do you use WhatsApp ...

But sadly we see companies missing out on revenue and relationships because they wait too long to invest in tools that will allow them to start with ...

It's hard to believe now maybe, but email was once a very big deal. Hailed as a "killer application," it transformed businesses and lives.

With numbers like 85% open rates and average return on ad spend (ROAS) of 16.6X,* we believe Whatsapp promises great potential for eCommerce brands ...

Understanding the world of digital marketing can be a tricky business. There's a lot to get to grips with, from multichannel marketing techniques ...

Learn how to add contacts to your WhatsApp Business account and optimize your marketing efforts with personalized messaging. Start growing your ...

Is your WhatsApp channel performing well? How can you tell? While marketing key performance indicators (KPIs) for email and social media are well ...

This comprehensive guide is for CRM and marketing managers, CMOs and founders wanting to convert a personal WhatsApp account to a WhatsApp Business ...

Missed our talk, "WhatsApp, the journey of a conversation," at MOONOVA? No worries, here it is again, with all your questions about WhatsApp ...

For DTC eCommerce brands, WhatsApp Business is a powerful new way to engage customers, boost revenue and build communities. Here's our guide to ...

With Journeys, you can create automated conversational flows that earn you sales and engagement in the background – while you get on with other tasks.

Take a look around. You’ll probably see many of the people around you looking down at their mobile phone. What are the chances they’re using ...

Our last webinar with SNOCKS raised many valid questions about WhatsApp Business, conversational commerce, the charles platform, costs, analytics, ...

Customer acquisition costs, unsubscribe rates, abandoned carts…The most terrifying words in ecommerce today 😱? But you like scary don’t you?

WhatsApp has proved to be an amazing channel for answering customers questions and helping with deliveries. Now you can send promotional messages ...