WhatsApp introduces new theme updates and chat filters to enhance user experience

WhatsApp introduces new theme updates and chat filters to enhance user experience blog

By Typie

WhatsApp marketing assistant

WhatsApp is continually tweaking its user interface to give people an even better user experience. Soon, you'll be able to choose your own WhatsApp theme (blue, green...) and use chat filters to organize.

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WhatsApp is rolling out exciting new features aimed at enhancing user experience, including theme updates and advanced chat filters.

 

These updates, one of which is only available in the latest beta version (reported on by WABetaInfo), are designed to provide users with more customization options and improve the way you manage conversations.

 

Soon: choose from custom WhatsApp theme colors

One of the most anticipated WhatsApp updates is the introduction of custom themes.

 

In April 2024, to many users' surprise, the WhatsApp theme turned green across the globe.

 

According to WABetaInfo (the best source of WhatsApp news and updates) WhatsApp users may soon be able to choose from a variety of themes to personalize the appearance of their chats.

 

This feature, available to WhatsApp beta testers only for now, will allow for a more tailored and visually appealing interface, making the chat experience more enjoyable and unique to each user.

 

 

Custom color themes for WhatsApp beta testers

A sneak peek at the custom color themes coming to WhatsApp soon we hope (Source: WABetaInfo)

 

 

The themes will range from vibrant colors to more subdued, professional looks, catering to different user preferences and moods.

 

Use advanced WhatsApp chat filters for better organization

In addition to themes, in April, Meta announced advanced WhatsApp chat filters that help users organize their conversations more effectively.

 

The new chat filters, available to all WhatsApp users now, include options to sort chats by all messages, unread messages and groups. This functionality is particularly useful for users who manage a large number of conversations, as it allows them to quickly find and prioritize important messages.

 

 

WhatsApp users can now easily switch between "All," "Unread" and "Group" chats (Source: WhatsApp)

 

 

 

 

 

How to access the new WhatsApp features

To access the chat filters, users need to update to the latest version of WhatsApp.

 

Once updated, you can see the chat filters at the top of your "Chats" tab. 

 

The themes feature is in beta mode and users globally will need to wait for a wider rollout to start customizing their WhatsApp app. When available, it's likely to be found in "Settings."

 

Enhancing WhatsApp user engagement and satisfaction

These updates are part of WhatsApp's ongoing efforts to enhance user engagement and satisfaction.

 

By providing more personalization options and improving chat management, WhatsApp continues to solidify its position as a leading messaging platform for both personal and business communication.

 

For businesses, these updates not only improve the user experience but also offer new ways to engage with customers.

 

To sum up: better user experience all round

The new theme updates and chat filters in WhatsApp mark a significant step forward in user customization and chat management. These features are set to improve the overall user experience, making WhatsApp an even more powerful tool for personal and business communication.

 

Stay tuned for more updates and make sure to try out these new features to enhance your WhatsApp experience.

 

For more details on how to make the most of WhatsApp for business, check out our comprehensive guide on WhatsApp marketing and customer engagement​​.

 

Want to get started with WhatsApp Business?

Thanks to Meta investment in business messaging, WhatsApp Business is growing fast in Europe. If you're a CRM manager or CMO looking to grow revenue and improve retention, we recommend you get started now (in 2024).

 

We offer a powerful, ROI-driven, GDPR-focused WhatsApp marketing software platform (including CRM and service integrations) for medium to large businesses. This uses the WhatsApp Business API. Small business will need to use the free WhatsApp Business app.

 

To get started or find out use cases for your business, book a free 30-minute demo here. 

 

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