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RCS for business

SMS just got an upgrade. Richer messaging, better conversations.
charles is your verified Google Partner for RCS in Europe.

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The upgrade SMS needed

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Rich & interactive

Enable richer chats with images, videos, carousels, quick‑replies & more

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No app

RCS works natively on Android & iOS, enabling messaging without an extra app

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Secure

Verified business senders only – governed by GSMA and global telcos

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Save costs

Attractive pricing vs other channels to reduce costs & messaging spend

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Google ads

Use Google Search and Ads to bring users directly into RCS for higher conversions

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AI Agents

Pair RCS with charles AI agents to automate and personalize chats at scale

RCS isn’t just “more SMS features”

Verified brand profiles make messages instantly recognizable and reduce spam perception. Interactive, two-way conversations let customers respond naturally, making the experience more convenient while driving higher conversion. With full KPI tracking, RCS works like a performance channel: learn what resonates and scale what performs.

How teams use RCS

What you get with RCS

More revenue from conversations and less friction than your competition by moving customers from intent to action faster and more effectively in chat. Higher relevance through superior segmentation and personalised conversations, supported by generative AI and guardrails such as smart intent detection.

Why RCS brand chats win

iOS + Android

Reach customers directly in their native messaging inbox - supported by Android and iOS. Deliver rich content without pushing users into new apps or unfamiliar environments. In Germany the total addressable market is over 65M smartphones, that is 86% of the market (Source: Google).

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Verified profiles

Build trust with a branded business profile that displays your name, logo and a verified badge to confirm authenticity. RCS only allows verified businesses to send messages, following strict GSMA rules and global carrier approval.

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Easy campaign set-up (no templates)

Create campaigns without pre-approved templates. RCS lets brands build a wide range of use cases - from marketing to support - with the freedom to design flows that fit their needs. See instantly how many of your contacts can receive RCS before sending. Get clear delivery insights up front instead of waiting for failed or undelivered message reports.

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charles is a verified Google RCS partner

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Andreas Tussing, Founder & CEO

“RCS is cheaper than WhatsApp* and richer than SMS. No more objections. Brands get their own branded channel right in the native messaging app of their customers.”
*depends on actual country, prices are cheaper in Germany and selected other countries

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Fabian Hielscher, RCS Market Lead Germany

“charles has demonstrated strong expertise in Conversational AI and CRM. We’re excited to have them as a strong RCS partner in Europe and look forward to working closely together.”

charlesAI + RCS

Integrate powerful AI agents into all stages of your customer journey. Convert new customers while retaining and servicing your current ones. Available 24/7, cost-saving and boosting revenue.

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Web view in chat

Give users a smooth, in‑thread shopping experience where they can browse and review their cart without leaving the chat.

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Leverage Google Search & Ads

New entry points: bring users from Google Search and Ads directly into RCS chats, enabling brands to tap into new demand, increase conversions, and bridge the gap between discovery and conversation.

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Get RCS ready

Book a call and explore with our experts how RCS enables smarter, more engaging customer conversations.

Why charles

Built on the playbook that scaled WhatsApp conversational marketing in Europe, charles is the operating system that makes RCS work in the real world. We orchestrate RCS with built-in guardrails such as frequency control, preferences, and compliant opt-outs. The result is less setup effort, lower operational cost, faster time-to-value, and more revenue.

RCS at a glance: key questions answered
What is RCS?
RCS stands for Rich Communication Services - a modern messaging standard that makes conversations more dynamic, interactive, and secure than SMS or MMS.
Is RCS available on my device?
RCS is supported on Android and iOS (18 or higher) devices globally - depending on carrier availability.
RCS vs. RCS for Business - what's the difference?
RCS for Business builds on standard RCS - adding tools for brands to send interactive, branded messages for marketing, sales, and support.
Getting started with RCS for Business - how does it work?
To send rich media messages, businesses need a partner or messaging aggregator to send and receive messages; often they need different messaging tooling and integrations to enable their own use cases. Talk to us to get started in no time.
What's the pricing for RCS for Business?
Pricing is flexible - based on message volume, country and type of messages you are going to send. Get in touch to get a first estimate tailored to your business.