FAQs about WhatsApp games
How do I build a WhatsApp game?
To build a WhatsApp game like the WWF game Tree of Hope, you need to use the WhatsApp Business API. To use the API, you need software from a WhatsApp Business Solution Provider like charles.
This game was built with charles WhatsApp automation feature, Journeys. Here, you can set up automated conversations, where people can tap buttons, choose items on lists or even reply with a trigger word to continue the flow. WhatsApp messages are written in Journeys and images, videos or other media added.
charles or your WhatsApp BSP will also host the game and provide analytics.
What other WhatsApp games are there?
As yet there are very few WhatsApp games like this around. We don't know of any with this level of sophistication and functionality. To date, most WhatsApp games have been between people and played live, not managed by a technical automated platform.
We expect this to change as innovation with the WhatsApp Business API continues to push boundaries.
Where can I play the WhatsApp game Tree of Hope?
Why should businesses make a WhatsApp game?
There are many reasons to make a WhatsApp game for your audience. Here are the key ones:
- Stand out with your creativity: WhatsApp is exciting and largely untapped territory for creativity. Businesses who take the time to craft a great game for their customers will find that they can gain a competitive edge and a loyal following.
- Engage for longer: 30% of people who started the WhatsApp game Tree of Hope finished the game. Considering it takes 15-20 minutes, this is an incredible marketing statistic. We found that players were more engaged with the WWF and its issues afterwards. In a world where our attention span is 8 seconds on average, this experience has proven that people will stay with your brand if you give them good content.
- Build relationships: once someone has played the game, you give them the option to opt in to your marketing communications.