Meet cowork: a new way to work with charles

Today, we’re introducing cowork, a conversational way to build campaigns and automations, understand performance, and work on improvements inside charles.

Why we built cowork

We built charles to help brands have conversations with their customers on WhatsApp and RCS. Now we’re bringing that same idea to the way you use our software. You can have a conversation with charles itself.

We believe the next era of business software is conversational. People will describe what they want to achieve and build it together with software that contributes its own knowledge of how to get there.

For organizations, this changes how people get value from their tools. Learning software takes time: finding the right features, reading help articles, trying things out, and understanding how everything fits together. Building a good campaign also requires knowing what works on the channel.

cowork brings that knowledge into the work. It helps you make decisions, guides you through the details, and builds with you. You get to know charles through the campaigns and automations you create together, starting with your first conversation.

We built cowork to reduce the time and cost of getting that work done, and to make more of charles’ capabilities useful to the people using it.

Build an abandoned cart flow together

Say you want to remind shoppers about items they’ve left in their cart. Start with:

“Build an abandoned cart flow for WhatsApp.”

cowork asks for the details it needs and builds the flow with you, drawing on your account context and charles’ knowledge of WhatsApp marketing.

You can discuss the approach, review the messages, and ask for changes while the flow takes shape inside charles.

Understand performance and what to improve

cowork also helps you understand what’s happening in your account and decide what to improve. It reviews your account to identify opportunities and suggest next steps. You can also start with a specific question:

“How did our WhatsApp account perform last month, and what should we focus on next?”

cowork brings the available performance data into the conversation, with explanations and visuals. You can explore a result, question a recommendation, and work through what to do next.

For an individual automation, you might ask:

“Review our welcome flow. How is it performing, and what could we improve?”

cowork examines the flow and its performance, then helps you work through possible changes.

Start working with cowork

You can inspect what cowork creates, refine it together, and decide when it’s ready to publish.

Start with the campaign you’ve been meaning to build or the question you need answered. Tell cowork what you’re working on.