Your whatsapp revenue machine

WhatsApp is a huge opportunity for European brands. If you do it right. To ensure success, you need a WhatsApp marketing platform focused on profitability, efficiency and GDPR compliance. Like charles.

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Screenshot of a Charles 'Chat-in Bubbles' interface for customizing holiday message bubbles with preview on a mobile phone - Whatsapp Marketing User interface of a Charles marketing software showing the 'Create a segment' screen - Whatsapp Platform Interface for 'Create campaign' and options for targeting audience and tracking revenue with discount codes - Charles Whatsapp Business Flow chart of a website opt-in welcome message sequence in Charles marketing automation platform, with conditional steps - Whatsapp Marketing Dashboard view of holiday campaign analytics showing conversion rate, revenue, discount code tracking, and engagement metrics - Whatsapp Marketing
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4.8
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WhatsApp Official Business Solution Provider
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"Bring 100,000s of customers into WhatsApp through Chat-ins"

Ilke, customer success at charles
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"Maximize revenue per conversation through smart segmentation"

Blessing, customer success at charles
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"Create interactive WhatsApp campaigns to engage your audience"

Maurizio, customer success at charles
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"Generate revenue automatically with our Journeys feature"

Laie, customer success at charles
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"Keep track of all your chat activities and optimise your revenue"

Antonio, customer success at charles
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  • Charles build icon

    Chat-in

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    Grow WhatsApp subscribers with Chat-ins

  • Charles segment icon

    Segment

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    Refine target groups with Audiences

  • Charles engage icon

    Engage

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    Send WhatsApp marketing with Campaigns

  • automate-icon

    Automate

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    Automate CRM and sales with Journeys

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    Track & earn

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    Learn and optimize with Analytics

  • Get a demo
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WhatsApp Official Business Solution Provider
Screenshot of a Charles 'Chat-in Bubbles' interface for customizing holiday message bubbles with preview on a mobile phone - Whatsapp Marketing
Happy young woman with dark hair, wearing a striped shirt, arms crossed.

"Bring 100,000s of customers into WhatsApp through Chat-ins"

Ilke, customer success at charles
User interface of a Charles marketing software showing the 'Create a segment' screen - Whatsapp Platform
A woman with long braided hair wearing a white jacket over a green top, posing with a slight smile.

"Maximize revenue per conversation through smart segmentation"

Blessing, customer success at charles
Interface for 'Create campaign' and options for targeting audience and tracking revenue with discount codes - Charles Whatsapp Business
A man with a beard and mustache, wearing a light grey long-sleeve shirt, smiling and posing.

"Create interactive WhatsApp campaigns to engage your audience"

Maurizio, customer success at charles
Flow chart of a website opt-in welcome message sequence in Charles marketing automation platform, with conditional steps - Whatsapp Marketing
A woman with long hair, smiling and wearing a bright pink blouse, with her arms crossed.

"Generate revenue automatically with our Journeys feature"

Laie, customer success at charles
Dashboard view of holiday campaign analytics showing conversion rate, revenue, discount code tracking, and engagement metrics - Whatsapp Marketing
Smiling man with beard wearing a dark blue pullover and light blue shirt.

"Keep track of all your chat activities and optimise your revenue"

Antonio, customer success at charles

Trusted by 300+ brands

How do brands generate revenue with WhatsApp marketing? See success stories.
why whatsapp?

Every conversation
brings you money

More European brands are jumping into WhatsApp for more engaging, efficient and profitable marketing. Brands that start now will see the biggest rewards.
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Open a new
revenue stream

WhatsApp continually brings you a large, earned audience to generate more sales. To calculate this new revenue, take no. of sales and marketing conversations x revenue per conversation (RPC). And watch it rise :)

Enjoy greater returns

WhatsApp is a highly profitable channel. Even with its extra cost per conversation, we see 10x return on ad spend (ROAS) on average. With ads earning just 2-4x ROAS, many of our clients are now shifting ad budgets to WhatsApp.

Create richer brand experiences

Quizzes, product finders, competitions... WhatsApp is rich and interactive – for better conversion and retention. Meanwhile, you collect valuable data and preferences to boost future campaign.

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Faster
growth
WhatsAapp Business graph strategy

Open a new revenue stream

WhatsApp continually brings you a large, earned audience to generate more sales. To calculate this new revenue, take no. of sales and marketing conversations x revenue per conversation (RPC). And watch it rise :)

bolt
Higher
ROI
Bar chart showing growth in revenue per conversation from 2021 to 2023 with a notable spike during Black Friday 2022.

Enjoy greater returns

WhatsApp is a highly profitable channel. Even with its extra cost per conversation, we see 10x return on ad spend (ROAS) on average. With ads earning just 2-4x ROAS, many of our clients are now shifting ad budgets to WhatsApp.

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Engaged
customers
Mockup of a customer chat interface with a focus on brand interaction, featuring a chat list and conversation view.

Create richer brand experiences

Quizzes, product finders, competitions... WhatsApp is rich and interactive – for better conversion and retention. Meanwhile, you collect valuable data and preferences to boost future campaigns.

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Revenue per conversation is the new KPI for your future marketing reports

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Why charles?

Unique blend of software and experts to drive your RPC

Any new marketing channel needs to prove its worth. Brands choose charles because of our laser-sharp focus on revenue per conversation (RPC) – in both our platform and success support.

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Bar chart showing annual revenue growth with a peak during Black Friday 2022. Annual revenue growth chart vertical

Whatsapp pioneers

Founded in 2020, we were one of the first WhatsApp marketing platforms built to maximize revenue per conversation (RPC).

Strong partner network

We only partner with the best, and bring this expertise to you.

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A success team
that goes beyond

9.6/10Quality of support

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The #1 Whatsapp adventure

Created by charles' in-house agency, Studios

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Created by charles' in-house agency, Studios

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Turn one-time deals into all-time customers

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Plan your Black Friday with us
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Ecommerce in our dna

Our story
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Whatsapp revenue

The whatsapp revenue calculator

Let’s look at the numbers. This is how much you could earn in the next year if you start with WhatsApp now.
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WhatsApp subscribers

(None yet? Just skip.)

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Knowledge center

Get News.
Get Views.
Get Smarter.

We know a thing or two about WhatsApp marketing. And we like to share our learnings so you can boost your performance.

We get it, this can feel
like a big decision

You probably have some questions about WhatsApp marketing and charles. We’ve answered some of them here.

How does the charles product work? 

What's WhatsApp marketing?

Can I talk with a WhatsApp expert?

How much does WhatsApp cost?

Small businesses can use the WhatsApp Business app, which is free.

Medium to large businesses use the WhatsApp Business Platform (API) through a WhatsApp Business Solution Provider (BSP) like charles.

For the WhatsApp API, you pay:
1. WhatsApp a cost per conversation (see WhatsApp costs for your country)
2. WhatsApp BSP fees 

 

What's key to remember: WhatsApp comes with additional costs to channels like email, but it's worth the investment because it's highly profitable. The average return on campaign spend (ROCS) made by our clients is 10x. This is far above the 3-4x made by ads.  

 

For more, see our guide to WhatsApp costs.

How do I get started?

If you're a small business communicating with up to 256 contacts, you can download the free WhatsApp Business app and get going straight away on your phone (or simple web version).

 

If you're a medium to large business looking to scale, you'll need to use the WhatsApp Business Platform (API). WhatsApp has trusted its API to official WhatsApp Business Solution Providers (BSPs) like charles.

 

BSPs like us offer a user interface so brands can use the functionality of the API like automation, unlimited users, unlimited subscribers and audience segmentation.

 

To get started, first, you'll need to find the BSP that offers the best WhatsApp marketing platform for your business.

 

Then you'll need to get onboarded (typically a couple of days with charles) and learn about how the platform works and WhatsApp marketing best practices.

 

To get started with charles or ask us questions about how WhatsApp marketing works, just get in touch.

Can I stay GDPR compliant? 

Yes, businesses can be GDPR compliant in WhatsApp. The 2 main areas to look at are:
1. Data consent (double opt-in, unsubscribe visible...)
2. Data management (ability to share and delete customer information, data stored in the EU...)

 

At charles, we help you remain GDPR compliant in WhatsApp through our software capabilities and our support. We're also based in the EU (Berlin, Germany) so our data is stored here and we are focused on GDPR requirements for our clients.

 

See more in: WhatsApp and GDPR: the basics for businesses.

What about WhatsApp Channels?

WhatsApp Channels is a recent addition to the WhatsApp Business offering. It enables organizations to broadcast messages to large amounts of people for free and is now available in 150 countries.

 

It's a useful tool but is just that: a tool. It should never be a complete WhatsApp marketing strategy.

 

It has its uses, like:

1. Generate hype around upcoming exclusive WhatsApp deals by sending out a mass communication via Channels first 

2. Collect more subscribers for your private 1-to-1 deals sent via charles directly to the main, private WhatsApp feed

 

However, WhatsApp Channels has many shortcomings if used as the only tool used by a business. It doesn't offer rich analytics or audience segmentation. In addition, brand messages don't sit in customers' feed next to family and friends and customers don't get notifications (so no more 80-90% open rates).

 

We’re excited by the launch of Channels, because it supports what we’ve known all along – brands can boost revenue by using WhatsApp to connect with customers.

 

But our key message is: for eCommerce brands that want to nurture customers, host VIP programs and grow profitable relationships, WhatsApp Channels isn't suitable as the centerpiece of a WhatsApp strategy, but can work well together with a platform like charles.

 

See more in our guide: WhatsApp Channels: What is it and how does it work with platforms like charles?

Will WhatsApp take over email?

No. The email marketing strategy you've built over the years stays. WhatsApp is a powerful addition to your marketing mix, and not a replacement.

 

We believe so strongly in the power couple of WhatsApp and email that we offer a Klaviyo integration. Together, Klaviyo and charles make CRM teams stronger.

 

See more in: Email vs WhatsApp: which marketing channel is better?