By Maxine Hess
Writer | WhatsApp marketer | Creative
Posted: December 07, 2023
Updated: March 04, 2024
What's a WhatsApp marketing agency? And why partner with one? Or should you skip the middle person and partner directly with a WhatsApp Business Solution Provider like charles?
As WhatsApp marketing rises in Europe, many brands here are asking themselves, can I do this myself or do I need a WhatsApp marketing agency?
To help you make your decision, here's an overview of:
- What is a WhatsApp marketing agency?
- How WhatsApp marketing agencies work with brands
- Benefits of partnering with a WhatsApp marketing agency
- WhatsApp marketing agencies in DACH
- Can you work directly with a WhatsApp platform like charles?
What's a WhatsApp marketing agency?
A WhatsApp marketing agency is a specialized agency that helps brands make the most of WhatsApp as a marketing channel.
It is a team of experts who have in-depth knowledge and experience in using WhatsApp to promote brands, engage with customers, and drive business growth.
WhatsApp marketing agencies offer a range of services including strategy development, campaign management, content creation, and performance tracking.
These agencies have the expertise to create engaging marketing campaigns, develop personalized messaging, and identify the right WhatsApp features to drive customer engagement and conversions.
How WhatsApp marketing agencies work with brands
WhatsApp marketing agencies work closely with brands to understand their marketing goals, target audience, and brand identity.
They develop customized strategies and campaigns that align with the brand's objectives. The agencies create compelling content, including text messages, images, videos, and interactive features, to engage with customers and build brand awareness.
They also leverage WhatsApp API features such as automation and segmentation to deliver personalized messages, provide customer support, and drive customer loyalty.
WhatsApp marketing agencies constantly monitor campaign performance, analyze data, and optimize strategies to ensure maximum ROI for their clients.
Benefits of partnering with a WhatsApp marketing agency
WhatsApp is relatively new marketing territory. With few previous results to draw from and little WhatsApp knowledge within their marketing teams, brands can feel like it's a risk to start with WhatsApp.
Brands can get peace of mind and more certainty by partnering with an experienced WhatsApp marketing agency. These agencies offer many benefits for businesses:
- Expertise and experience: WhatsApp marketing agencies have a deep understanding of the platform and know how to use its features in the best way. They have experience working with different types of businesses and can provide valuable insights and guidance.
- Time and cost savings: By partnering with an agency, businesses can save time and resources required for hiring and training an in-house team. Agencies have the necessary tools, resources, and expertise to execute campaigns efficiently.
- Targeted marketing: WhatsApp marketing agencies can help businesses target their ideal customers by creating personalized messaging and using segmentation techniques. This ensures that the marketing efforts are focused on the right audience, leading to higher conversions.
- Performance tracking and optimization: WhatsApp marketing agencies constantly monitor campaign performance and analyze data to identify areas of improvement. They can make data-driven decisions and optimize strategies to achieve better results.
- Scalability: As businesses grow, WhatsApp marketing agencies can adapt and scale their strategies accordingly. They can handle increasing volumes of messages, customer queries, and campaign complexities.
Overall, partnering with a WhatsApp marketing agency allows you to make the most of the platform's potential and reach marketing goals that suit your business ambitions – while gaining expertise and saving time and resources.
WhatsApp marketing agencies know their WhatsApp platforms inside out. chatmarks works with BLACKROLL to create high-revenue campaigns, A/B tests, and complex WhatsApp flows, thanks to deep knowledge of the charles platform.
WhatsApp marketing agencies in DACH (Germany, Austria and Switzerland region)
At charles, we recognize the benefits of working with a WhatsApp marketing agency. We regularly partner with agencies in our key markets of DACH (Germany, Austria and Switzerland) and Italy. Here are some we work with and whom we can highly recommend.
Some of our partners in the DACH region
Bear in mind that it's rare to find a marketing agency that only works with WhatsApp. Like most of our partners below, they usually together with other marketing channels. In fact this is often a good idea because WhatsApp shouldn't stand alone – for the greatest success WhatsApp should complement other channels like email.
You can always talk to us if you'd like to know more about working with one of our partners.
Mawave Marketing is one of the leading social media agencies in the DACH region.
"We do not offer full service or 360 degree marketing but one hundred percent social media outcomes. As a specialist agency for Facebook and Instagram, we support many fast-growing business cases in the DACH region and set new standards in the industry.
As a Meta Business Partner, we manage monthly advertising budgets in the millions and work closely with Facebook, Instagram, Pinterest and TikTok."
Mawave organizes a "New Commerce Summit" every year in Munich, together with charles and other companies like Meta and Shopify. Follow Mawave on LinkedIn to hear more.
Leading WhatsApp agency in the DACH region.
We help eCom brands like BLACKROLL® and L'Occitane generate €millions in sales via WhatsApp. As charles' exclusive agency partner, we manage the most exciting WhatsApp marketing cases and gain insight into countless accounts. With extensive learning and a unique testing setup, we have the decisive market advantage.
As your 100% specialized expert agency, we turn WhatsApp into your sales machine: more subscribers, sales-optimized newsletters and smart automation. You can sit back and relax, we will do the work."
PsyCommerce is Deutschlands einzige conversion revenue optimization (CRO agency).
"Founder, Max, developed his passion for eCommerce during his training as an industrial clerk in his employer's eCommerce team, which managed the B2B online shop. He successfully relaunched watchmaker Gebauer's online shop, resulting in a significant conversion rate increase and sales growth.
Due to this success, founded Max PsyCommerce, a Shopify Experts agency, with a team of over 18 employees. PsyCommerce is Germany's only CRO agency to be recognized as a Shopify Plus Partner."
Data-driven CRM for online shops.
"✅ We analyze your data
✅ Build all email marketing
✅ We turn one-time buyers into long-term customers"
Full service marketplace agency, founded by SNOCKS founder Johannes Kliesch.
"We're a marketplace agency that understands traders, takes them by the hand and leads them to success. We support our clients in ideally positioning their products on all international marketplaces, increasing sales and adapting their own products to the requirements of the platform.
We know the role of a retailer first hand and use this knowledge to bring other sellers up in the rankings. No matter if you are at the very beginning or want to increase existing sales - we know exactly what it takes."
Sharing expertise is important for brands to boost WhatsApp marketing success. Which is why we regularly do webinars, like this one with client PURELEI and chatmarks.
Can you work directly with a WhatsApp Business Solution Provider?
Yes, you can work directly with a official WhatsApp Business Solution Provider (BSP) like charles. You don't have to partner with a WhatsApp marketing agency.
We provide both a feature-rich WhatsApp marketing platform and the expertise you need to make it a success, through a dedicated Success team.
Our beloved Success team has one key aim: to maximize profit for our customers
Pros of working directly with a WhatsApp BSP like charles
Working directly with a WhatsApp BSP like us can offer you more control and flexibility over your WhatsApp marketing strategy.
It can also allow for more custom integrations and tailored solutions.
Businesses can directly manage their WhatsApp accounts, access advanced analytics, and enjoy direct, proactive support.
You also become part of a community of other WhatsApp pioneers, which is exciting, great for knowledge sharing and can be good for your own publicity. At charles we have over 300 brands using our WhatsApp marketing platform, and we regularly share knowledge.
And of course it can save you money to come straight to us, without the cost of a middle person.
Cons of working directly with a WhatsApp BSP
Working directly with a WhatsApp BSPs would need some extra resource within a brand's marketing team – to manage the charles platform, set up campaigns monitor results and be a liaison between the brand and charles.
At charles, we work hard to make your WhatsApp marketing channel very efficient and automated. However, our customers increasingly choose to hire a dedicated "WhatsApp marketing manager." Otherwise, tasks can quite easily be divided among the marketing or CRM team.
And there are the extra costs involved in hiring a WhatsApp marketing agency. In many cases, with the right agency, the profitability of the WhatsApp platform pays for the extra costs.
Why charles is the ideal WhatsApp marketing partner
charles is a leading European WhatsApp Business Solution Provider that offers a range of tools and services to help businesses succeed on WhatsApp.
We offer Europe's leading GDPR-compliant WhatsApp marketing platform – and work with many brands directly, without an agency in between
If you decide to skip the WhatsApp marketing agency and go directly to WhatsApp marketing platform directly, here are some reasons why charles is the ideal choice:
- Intuitive, scalable platform: charles provides a reliable and scalable WhatsApp marketing platform that ensures smooth communication with customers. Our infrastructure is designed to handle high volumes of messages so there no limits to how fast or far you grow as a business.
- Advanced features: charles offers advanced features such as automation, chat center, audience building and interactive buttons that enhance customer engagement and save you time and effort.
- ROI focus: WhatsApp comes with extra costs. This means you need to ensure it makes a profit. We're the only WhatsApp marketing platform with a key focus on earning our customers the most revenue and highest return possible.
- Custom solutions: we understands that every business has unique requirements. We offer custom solutions tailored to the specific needs of businesses, allowing for seamless integration with existing systems and workflows – like Klaviyo, Shopify and tools you may have built in-house.
- Analytics and reporting: brands receive detailed analytics and reporting tools so they can track the performance of their WhatsApp campaigns. The insights gained from analytics help brands optimize their WhatsApp strategies for greater success. See our guide to WhatsApp KPIs.
- Dedicated support: we're proud of our Success team. They offer our customers excellent support, ensuring smooth onboarding, implementation and ongoing assistance. They're always available to answer questions, and proactively send you WhatsApp campaign ideas during seasonal events.
- WhatsApp community: you become part of a community of over 300 European and global brands, all with deep WhatsApp learnings that they often share.
To sum up: WhatsApp agency or BSP? Both have their benefits.
When deciding whether or not to hire a WhatsApp marketing agency, it's worth asking yourself some questions, like:
- Do I already do WhatsApp marketing? And how much extra knowledge do I need?
- What are my goals of a WhatsApp marketing channel?
- Do I have capacity in my team to take on a WhatsApp platform and campaign strategy?
- Do I have the budget to employ someone new or hire an agency?
- How much control do I want over my WhatsApp channel?
- How fast do I want to grow my WhatsApp channel?
There are benefits to both hiring a WhatsApp marketing agency – time saving, expertise, product knowledge – and going straight to a WhatsApp BSP – more control, cost saving, Success team access.
It all depends on your goals, budget and WhatsApp knowledge.
We'd be happy to help you with the decision of whether or not you need a dedicated WhatsApp marketing agency, or if the charles platform would suit your business without an agency. Feel free to get in touch and talk it through with us.