Estimates based on benchmarks across charles customers and industry data. This calculator provides a simplified, non-binding projection for information purposes only — it is not an offer, a forecast or a guarantee of results. Actual results vary by audience, offer, message types and send frequency, and may differ materially from the figures shown; past or benchmark performance is not a reliable indicator of future results. Meta sets its WhatsApp fees and may change them at any time; where invoiced by us, they are passed through 1:1 without markup. The calculation covers WhatsApp messaging costs only and excludes software fees and any other costs. All prices net, plus VAT. This tool does not constitute financial, legal or tax advice. To the extent permitted by law, no liability is accepted for decisions made on the basis of this estimate.