A WhatsApp campaign, built in conversation

We recently introduced cowork, a conversational way to build campaigns and automations, understand performance, and work on improvements inside charles.

The idea is to work alongside software that contributes its own knowledge. You bring your goal and your understanding of the brand. cowork helps you work through the decisions and builds with you.

A WhatsApp campaign makes that collaboration easy to see. There’s an idea to develop, a message to write, and details to get right before publishing. Walking through one example shows how cowork helps at each step, including why it asks questions along the way.

Read the cowork launch announcement.

Start with what you want to achieve

Say your brand is launching a collection on Friday. You want to give your WhatsApp subscribers early access.

You can start with:

“Our new collection launches on Friday. Help me build a WhatsApp campaign that gives our subscribers early access. Keep the message short and don’t include a discount.”

That gives cowork a goal and a few clear boundaries. You can work out the remaining details together.

Why cowork asks questions

Your brief leaves some decisions open: who should receive the campaign, when it should go out, and where the link should take people.

cowork asks for the details it needs to build with you. Those questions help turn your intention into a campaign that fits what you’re trying to achieve.

Some answers come from you. Others are things you may want help deciding:

“What would you recommend focusing on in an early-access message?”

cowork draws on your account context and charles’ knowledge of WhatsApp marketing to help shape the campaign. You can discuss its recommendation and ask why it suggests a particular approach.

If you’re new to the channel, you’re learning about campaign decisions while making them for your own brand.

Refine the campaign as it takes shape

Once cowork has the details it needs, it builds the campaign with you inside charles. The draft gives you something concrete to respond to:

“Put the early-access benefit in the first sentence.”

“Use a warmer tone. That sounds too formal for us.”

You can see how your feedback changes the draft and keep working on it together. Your knowledge of the brand shapes the result throughout the conversation.

Understand what you’re building

The conversation also gives you a place to ask about the work:

“Why did you recommend that message structure?”

“What should I check before publishing?”

Guidance comes alongside the campaign you’re creating. You get to know charles and the decisions behind a WhatsApp campaign through a task you already wanted to complete.

Review it and decide when it’s ready

Review the audience, copy, links, and timing. Ask cowork to help with any changes, then decide when the campaign is ready to publish.

Your first conversation can start with a brief you already have.