The Total Economic Impact of charles-logo-3Whatsapp Marketing: 249% ROI

We commissioned Forrester Consulting to measure the return on investment (ROI) enterprises may realize by using charles.
Today’s primary goal for e-commerce businesses is to ensure profitable growth by acquiring new customers and nurturing existing ones.

For this they need to deeply understand their customers and deliver highly relevant, personalized and timely content to drive revenue.

WhatsApp, as a powerful communication and sales channel, facilitates this level of engagement.

According to the 2024 Forrester Consulting Total Economic Impact™ study commissioned by charles, charles WhatsApp marketing platform with its focus on automation and personalization, drives efficiency and growth for European e-commerce organizations.

Download the study to see all key results and analyses, including:

  • 249% return-on-investment (ROI)
  • 550% improvement in customer engagement
  • 267% increased click-to-conversion rates
  • €355,000 incremental revenue from subscriber growth

These findings reflect a three-year period for the organization featured in the study.

forresterclip
249%
return-on-investment (ROI)
€1.15M
incremental value over 3 years
550%
improved customer engagement
<6 Months
in investment payback
“We wanted to benefit from charles' expertise and their proven track record with other companies using WhatsApp marketing.”
charles customer, CRM manager (e-commerce) at one of Germany's leading online fashion retailers (>€1.9 billion in revenue, 2023)
Trusted by these consumer brands
about-you-logo-2
blackroll-logo-1
dermalogica-2025
wwf-logo-1
Fashionette_Logo
Logo_Westwing_Wordmark_RGB_black_raven_72dpi
snipes logo
Jack Wolfskin logo

See how you can drive revenue with the charles WhatsApp marketing platform

Request your demo
meta-icon iso-icon