How to use WhatsApp Business for eCommerce success [+ 12 use cases]
WhatsApp is a powerful way for eCommerce brands to boost their marketing mix. But what type of eCommerce businesses use it? And how do they make it a success?
Automate personalized conversations,
harness real-time insights, and supercharge every
touchpoint for lasting customer delight along the customer journey.
“Its not just about revenue - the feedback we get is incredible. People actually reply and say thank you. That's wild!"
Leading B2C
brands trust in us
no matter in which stage of their journey
Spark consumers interest so that they want to start a conversation and learn more about your brand
Chat-ins are enablers in the form of Popups, buttons and QR Codes to bring consumers into WhatsApp and start a chat with your brand
Collect explicit consent from users to receive marketing messages on WhatsApp. Save new information directly and deliberately shared by the user
Recco - The product recommender
Help customers to find what they are looking for based on
- your product data
- your brands’ tone
- your customer’s preferences
This drives sales and conversions for your brand that otherwise would not have happened.
Sue Port - The FAQ agent
Handle customer questions on your service, offering and brand powered by your knowledge base, not just common questions.
Based on
- your brands’ tone
- the policies and service rules you have
- your customer’s preferences
Save cost and effort by handling those questions by our AI agent and by letting your staff handle more unique and custom problems via human-in-the-loop escalation rules.
Send rich and interactive messages to your subscribers with relevant offers, news, content.
Segment the audience and personalize the message via dynamic variables like their name or what they ordered last time.
Send out your weekly leaflets, news or offers to customers.
Do this while optimizing sendout-spend over time based on past interactions and purchases to save cost.
Engage shoppers who add items to their cart but don’t complete checkout by sending a personalized WhatsApp reminder.
Our abandoned-basket messages via WhatsApp stand out. As a result, we see an average of €12 in revenue per message.
Product out of stock?
Let your customer sign up for a back-in-stock message, so they get a message once you restock. You immediately get some sales in, and they don't move to another brand!
Our customers achieve a return of over 5 EUR in revenue on average per message in their back-in-stock campaigns.
Send rich, interactive and personalized messages to your subscribers with relevant offers, news, content.
Send out your weekly leaflets, news or offers to customers.
Replenish / Win-back / Cross-sell
One order leads to the next.
Build flows that trigger automatically with each order and send a message when it is time to re-stock consumables or when customers have not placed an order for a long time.
Same time it works well to offer the next product to buy within days after an order completion.
A great way to win new customers is via your existing ones through word of mouth.
And it is very simple for you customers to do so via WhatsApp by sharing a message with their friends and family leveraging the WhatsApp sharing functionality.
Celebrate special days of your customers with a special message.
By sharing a video from your brand or your team to honour their special day and leave them a small gift, like a discount for the next order.
That can be their birthday (or their children’s, their pet, ...), or any other special day like the day they became a first time customer.
A great way to collect many 5 star reviews and avoid negative ones. Ensure customers are happy after their first order by asking how satisfied they were.
Low rating? Find out why and make sure you can resolve.
High rating? Send them a link to review page.
Your customer wants updates on their order delivery? No easier way than doing so via WhatsApp.
Leverage this transactional way to turn users into Marketing leads.
Respond to customer requests that cannot be handled by AI Agents or offer a white-glove service in the channel your customers use every day.
Assemble a cart for them with custom discounts, assign to other agents, leave comments, use pre-defined templates, check / update contact properties when automations do not cover.
Or choose to trigger a ticket in your existing customer service solution by leveraging our integrations.
A great way to collect many 5 star reviews and avoid negative ones. Ensure customers are happy after their first order by asking how satisfied they were.
"Messenger allowed users to easily configure an ID.3, attracting over a thousand visitors to the website for more info."
"I love the Charles platform's UI. It's easy to use and feels native. The automation features really boost our efficiency across various use cases."
"What used to be customer communication is now real dialogue – direct, personal, and relationship-driven."
As your Conversational AI and CRM platform, charles allows you to fully benefit from the power of relevant messenging channels, such as WhatsApp, Instagram, Messenger and Webchat. Integrated with your systems, omni-channel steering with best-in-class performance on conversational channels is now a reality.
We have onboarded customers within 1 day. The basic setup, including popups, welcome flow and integrations with your systems will be driven by our Customer success managers and will leverage our out-of-the-box and easy-to-use functionalities. Your time-to-value is of utmost importance for us!
This depends entirely on your use case. Generally, focus for us to maximise the value AI agents bring to your conversations, while securing full brand-safety and security.
As you can see in our product section, we built our platform with the goal to maximise your revenue. For this, analytics and reportings across use cases is key. You can therefore not only see the performance of specific campaigns on a high-level, but also dive deeper into specific nodes of your conversation tree to see where customers drop off.
For further guidance on pricing, please visit our pricing site or reach out to our sales team via the signup buttons we provide.
Your data is extremely important for us. As a Berlin-based company, it is natural for us to see data-focus as a feature and strength, not as an annoying constraint. From all kinds of relevant excternal accreditations to our internal security team or features like Safematch, your brand and your data are in safe hands.
To us, your success with conversational AI is of utmost importance for us. We want to maximise your value. And for that, it has always been crucial to provide guidance and best practices along the way. We are proud of our continued influence on the playbooks for Conversational AI and CRM in the industry.