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Drive revenue with conversational campaigns

Turn every launch, drop, and seasonal promo into a high‑performing, 1:1 conversation in the channel of your and your customers' choice. charles personalizes messages at scale so more people see it, tap it, and buy it - fast.

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High revenue impact
Doubling revenue from campaigns compared to email? Yep.
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reduce workload
You’ve never made so much campaign revenue with so little effort
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highly individualized

Leverage AI to create the most personalized campaign experience

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highest scalability

Run seamless campaigns to 6-digit recipients easily

Segment your audience
Be relevant. Send to people for whom it makes sense to receive this campaign. Easily set this up in our platform
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Build your campaign

Several steps to hype your audience and to create FOMO? Classic one.

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Automatically run the campaign

Have predefined sendout times, save response properties, trigger next steps. Without you touching anything

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Track results & optimize

Due to our advanced analytics and A/B testing capabilities, understand the performance at any step. Use that to optimize continuously

Get started
save this!-Oct-10-2025-05-40-25-1728-PM

VOICE OF CUSTOMERS

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Anina Kistner, CEO

"This is the most exciting development I’ve seen in 15 years of CRM"

Chart Line-1 10MN
Yearly revenue
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Open rate
Database 10x
Average ROAS
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Johannes Kliesch, Founder

"Every D2C company must be on WhatsApp — there’s no discussion."

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Revenue in 1.5 years
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Boosted open & conversion rate
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From start to go live
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Michael Walter, Senior Direct Marketing Manager

"WhatsApp's interactivity is ideal to gather customer data for improved personalization."

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Opt-In flow completion rate
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Avg. Click-Through-Rate
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Subscribers in first weeks
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ALL YOUR QUESTIONS, DECODED
What’s the most effective way to retarget customers without paid ads?

Our software uses messaging apps like WhatsApp, Instagram, and Facebook Messenger to automatically re-engage customers who interacted with your brand but didn’t convert. For example, you can send personalized product recommendations or exclusive offers directly in chat, making the process more impactful and cost-effective than traditional retargeting.

 
 
How can I keep customers updated about their orders?

With our platform, you can send automated, real-time updates on order confirmations, shipping statuses, and returns through messaging apps. This keeps customers informed at every step, reduces the need for follow-up inquiries, and builds trust by ensuring transparency.

What’s the best way to measure the success of my automations?

Our platform provides detailed analytics to track key metrics like open rates, click-through rates, and conversion rates. You can also monitor FAQ solution rates and escalation rates to evaluate how well your automations are performing. A/B testing is available to optimize your messages and achieve the best results.

How can I help customers configure my complex products?
Our software guides customers step-by-step through the configuration process, validating their choices and showing real-time configurations. This makes even complex setups simple and intuitive. Once configured, you can follow up with personalized recommendations or re-engagement messages to encourage conversions.
What’s the easiest way to scale personalized conversations?
By automating repetitive queries with AI and FAQ automation, your team can focus on high-value, one-on-one interactions. Our software ensures these conversations remain efficient and personal. You can also integrate features like lead qualification or product configuration to further enhance the customer experience.
How do I ensure my campaigns reach the right audience?
Our platform allows you to segment your audience based on preferences, behaviors, or purchase history. This ensures your messages resonate with each recipient. Campaigns can also be combined with other automations, such as abandoned cart recovery or special occasion messages, to create a comprehensive engagement strategy.