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The AI Messenger Platform for eCom

Be the brand that replies.
Stand out by chatting with subscribers and customers - automated, on brand, 24/7.

Explore top use cases for eCom

Acquire new customers with Click-to-Message Ads

Set up ads that direct customers to Instagram Direct, Facebook Messenger, or WhatsApp to start conversations with your brand and boost sales. Monitor ad performance directly in charles.

Click-to-Chat
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Convert more with always-on AI agents

Guide, recommend and answer instantly to boost conversion and AOV. Channel-agnostic, for example via WhatsApp or webchat.

Product recommendation
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Personalize messaging at scale

Harness the power of messengers like WhatsApp, offering high open rates and rich interactivity, paired with responsive and guiding AI agents.

Campaigns
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Get to know your user

Through messenger, users willingly grant insights about themselves. Leverage these in a structured way to be more relevant.

Lead qualification
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Takko Fashion

+82% uplift offline purchases.

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Fashionette

7.4× conversion vs best email segment; +25% AOV.

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Dermalogica

AI consultations drive skincare sales.

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FAQ
How does Charles’ AI differ from chatbots?

It’s an agentic system trained on your brand and data, capable of dynamic conversations and actions across systems.

Can AI match our brand tone?

Yes. We train on your guidelines and examples to ensure brand-consistent responses.

How does AI improve campaign performance?

It optimizes creatives and audiences for Click-to-Chat, then personalizes conversations to convert more.

What integrations does AI support?

Popular ad platforms, eCom, CRM and data tools; plus custom integrations via API.

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