At charles we believe it’s better to have a conversation. Customers feel this way too, but the conversations they used to enjoy with brands in store are missing in the digital world.

We help brands bring conversations to people's phones, through WhatsApp. We offer a software platform through which brands can manage conversations, sell products, send marketing campaigns, answer questions, analyze results and more.

With almost 3 billion monthly active users, WhatsApp is the most popular messenger platform in the world. It's a key revenue channel for brands in countries like Brazil and India, but as yet the potential for growing revenue through conversational commerce is largely untapped in Europe.

As more and more traffic and transactions move from browsers into chat apps, and more brands go there too, now's the time to act.

charles was initially founded as a sustainable fashion brand.

When founding a new clothing brand, founders, Kapten & Son co-founder Artjem Weissbeck and ex-McKinsey ecommerce lead Andreas Tussing, wanted to use WhatsApp as the principal marketing channel – having seen its ubiquity in Brazil.

However, there was no software that met their requirements.

So, they decided to make it themselves.

Artjem and Andreas' mission was to enable brands to excel in building personalized, conversational experiences for their customers in creative ways. 

By building charles, they made a robust, WhatsApp-first solution to cater to all 3 use cases: marketing, service and sales. It combines asynchronous 2-way communication, bulk message sending, deep commerce and CRM integrations and workflow automation.

With our B2B SaaS software, we empower brands to master this opportunity by bringing their business into chat.

Our vision is to become the global backbone of conversational commerce (cCom).

As CEOs and CMOs face ever growing customer acquisition costs (CACs), they're pushing for more personalized experiences with customers. Still, the result for customers is often no more than a forgotten password for a shop account (that they didn’t want to create in the first place) or a mailbox full of unread newsletters.

That can change by reaching customers where their friends are instead: through chat apps like WhatsApp. In Asia and Latin America this is already embedded in consumer’s lifestyle.

The time has come for Europe and the rest of the world to welcome this innovation. But once these channels are truly opened to consumers, they will expect more: from asking questions, to getting notified, to actually buying products.

We're building a world where cCom is the third big pillar of commerce: gluing together all channels to unlock the full potential of personalization between companies and consumers.

Conversations are the human superpower to create trust, shape relationships and avoid misunderstandings: in life, as in commerce.

We're excited to shape the cCom market, growing into a notable SaaS business in this ripe market. We hope you'll join us on this unique journey.