WhatsApp marketing blog
A European perspective of WhatsApp marketing, WhatsApp Business and conversational commerce. Plus news of product features and a look inside life at charles.
Why is WhatsApp good for business and how do you get started?
What's a WhatsApp marketing agency? And why partner with one? Or should you skip the middle person and partner directly with a WhatsApp Business Solution Provider like charles?
How do you localize WhatsApp campaigns? How do you manage a WhatsApp channel in a CRM team? Annika Himborn, Bears with Benefits shares her insights from 1 year of mastering WhatsApp marketing.
Discover how integrating WhatsApp into your CRM system can revolutionize your customer communication and boost your business growth.
We are proudly charles. But why do we insist on writing our name all lower case? It's not to be different, it's about staying out of way in WhatsApp conversations between brands and customers.
WhatsApp is being touted as the next big thing in marketing for eCommerce brands. But, like any marketing channel, it needs to pay its way. Here's how to make money from WhatsApp.
Our clients made €3 million on Black Friday with WhatsApp in 2022. This year, we expect these numbers to go 💥 Here's ABOUT YOU's advice on how to plan for a successful Black Week in 2023.
WWF Deutschland launches innovative new WhatsApp adventure game with charles – turning conversations into conservation. Here's who made it and why.
Meta knows the value of WhatsApp Business to brands. So it charges per conversation you have with a customer. Here are some tricks to keep your cost down and increase your ROI.
Let's go back to basics for a second. As a WhatsApp user, you may have heard of WhatsApp Business. What's the difference? Who are they for? How much do they cost?
If your WhatsApp green tick suddenly turns blue in the coming months, don't be worried. This is a strategic move planned by Meta and won't affect your status. Here's why this is happening.
In our latest webinar, you had some great questions about WhatsApp marketing: how it works with email, how often to send messages and more. Here are the answers.
WhatsApp Channels has landed in Europe and is making waves across eCommerce. What is it and who is it for? And the big one – how do I use WhatsApp Channels with charles for my marketing?
Getting the 1st purchase in WhatsApp is easy. The 2nd, 3rd, 4th... 100th? 😅 Actually, that's easy too. In WhatsApp, customers stay loyal if you treat them right. (And automation helps 🤫)
Are you sitting it out, waiting for WhatsApp marketing to become "mainstream?" BREAKING: it already has. Here are more reasons you should get started with a WhatsApp marketing tool in 2023.
WhatsApp API platform? Check. WhatsApp Business account? Check. WhatsApp purchases? Erm...? Don't worry, turning your subscribers into customers is easier than you might think.
💥BLACK FRIDAY!!!!💥 It's exciting but how do you keep customers hot after the deals have died down? Slot WhatsApp into your BFCM strategy this year. Here's a complete strategy for you.
Blessing Osadolor, Success Manager, works with some of Europe's leading brands every day to increase their success in WhatsApp. Here are her 6 tips to get 1,000s of customers into WhatsApp before Black Friday.
Even marketers need a break sometimes. But with targets still to meet, how can you keep customers interested, even when you're on vacation? 🌴 WhatsApp automation is a powerful solution.
Every WhatsApp salesperson will tell you that WhatsApp gets you open rates of around 90%. But many fail to mention the killer benefit of Whatsapp: retention. We take a look why it's so sticky – with 7 WhatsApp templates you can use.
WhatsApp is the powerful new marketing channel taking European eCommerce brands and CRM teams by storm. The big question is: will it replace your email marketing?
Google Analytics changed from UA to GA4 on July 1. What does this mean for marketers? Should you care? How does it affect your WhatsApp tracking in charles? How does WhatsApp tracking work anyway?
Let's help you understand another WhatsApp Business term. This time it's the "WhatsApp Business app" – the free app for small business owners. Read on to learn what it is, who it's for, how to get it and more.
Did you know you can get an upgrade to your WhatsApp Business app? It's called WhatsApp Business Premium, it offers extra functionality, and it may be available for you right now.
WhatsApp is a powerful way for eCommerce brands to boost their marketing mix. But what type of eCommerce businesses use it? And how do they make it a success?
We're in this for the clients, not the accolades. But the odd accolade doesn't hurt 😉 Especially when it's being one of Sifted's B2B SaaS Rising 100 in Europe and Israel.
Meta has just announced that WhatsApp Business now reaches over 200 million active users every month. This further cements its place as an essential tool for any marketing team.
Understanding the world of digital marketing can be a tricky business. There's a lot to get to grips with, from multichannel marketing techniques like email marketing, to WhatsApp campaigns.
The future of eCommerce has an increasing demand for strong customer relationships. A critical metric for business growth that reflects the power of these relationships is customer lifetime value (CLV), read about its potential here.
To use the WhatsApp Business Platform (API), you need software. For this, most businesses partner with a WhatsApp Business Solution Provider (BSP). Here's what a BSP is and how to find one.
Looking for WhatsApp Business benchmarks? We looked at our clients' analytics and have shared the average figures for the top 5 WhatsApp KPIs.
As an eCommerce founder, CEO, or marketing manager, how can you manage a WhatsApp Business channel across your teams? Here's how to use WhatsApp with multiple users.
As an eCommerce brand, it's likely you're looking for marketing strategies to reduce customer acquisition costs (CACs) and maximize return on investment (ROI). Here's how WhatsApp can help.
Learn how to add contacts to your WhatsApp Business account and optimize your marketing efforts with personalized messaging. Start growing your business on WhatsApp today!
![WhatsApp KPIs: 5 marketing metrics you need to know [with benchmarks]](https://www.hello-charles.com/hubfs/1S_analytics-preview%20%281%29.jpg)
When you send WhatsApp campaigns to customers, how can you track their success? From return on campaign spend (ROCS) to click-through rate (CTR), these are the 5 main WhatsApp marketing KPIs you need to know...
Our business expansion team flew to Netcomm Forum in Italy in Milan. We gave a masterclass, "How to make your first €1 million in WhatsApp," and learned that Italian businesses love WhatsApp analytics 💚🤍❤️
Want to make your WhatsApp messages stand out and grab your customers' attention? Learn how to format your messages with these simple tips and tricks.
At OMR 2023, we went big, and our clients went bigger. They were the WhatsApp Marketing Rockstars with a real-life awards show. Who won? Who partied on the Reeperbahn until 7am*? Read on.
This comprehensive guide is for DTC eCom founders, brand CEOs, and marketing managers wanting to move to a WhatsApp Business Account. We tell you what you need, how to do it and how charles can help.
To run a successful WhatsApp channel as an eCommerce brand, you need a great conversational commerce (cCom) strategy. Here we tell you what cCom is, why it's important, and how to build a winning strategy for your WhatsApp marketing.
Are you a business owner seeking ways to enhance customer experience and unlock your brand's full potential? Look no further than WhatsApp Business API.
Does Italy 🇮🇹 do WhatsApp marketing differently to Germany 🇩🇪? We went to Ecommerce Italia to find out, and to raise awareness of the charles WhatsApp platform in this WhatsApp-savvy region.
Missed our talk, "WhatsApp, the journey of a conversation," at MOONOVA? No worries, here it is again, with all your questions about WhatsApp marketing answered.
For DTC eCommerce brands, WhatsApp Business is a powerful new way to engage customers, boost revenue and build communities. Here's our guide to setting up an account.
First impressions count. The first WhatsApp message you send customers in your WhatsApp sets the tone for your relationship – and can influence future sales. Here's to write them, with 10 examples.
With Journeys, you can create automated conversational flows that earn you sales and engagement in the background – while you get on with other tasks.
"Culture Manager" is a newish job role in People teams. But creating an irresistible culture is a huge reason people join companies – and want to stay. Which is why we just got 1 at charles. Welcome, Ryan, our new Arbeit Atmosphere Alchemist.
Take a look around. You’ll probably see many of the people around you looking down at their mobile phone. What are the chances they’re using WhatsApp? The likelihood is very high, actually 🤓
February new joiners! We welcomed 4 new people to our Product and Tech teams this month. Get to know Dan, Software Engineer and scuba diver from the UK.
Digital may be in our DNA, but actually we want to cut the time people spend looking at screens. For simpler lives, calmer minds, greater connection with the world. Here's how we're doing this for brands, customers and our team alike.
Meet our next round of new recruits! 10 new joiners did 3 days of onboarding last week, and we spoke with 2 of them: Marthe, Client Success Manager, and Pascal, Enterprise Account Executive.
So, 2023 is the year you start intermittent fasting, stop checking Instagram in bed and open a WhatsApp shop. Can you do it alone or do you need software like charles? Ilaria Carofiglio checks if you're a match.
Ready to open a WhatsApp shop? Where do you start and how do you make sure it's a success for your ecommerce business? Read on for answers and top tips on selling and marketing in WhatsApp.
New year, new people! Meet Ebony, Senior Marketing and Community Manager and Daniel, Software Engineer and find out their 1 life-changing conversation, favorite Berlin restaurants and top career advice.
Are you a digital marketer with a more, more, MORE approach to marketing? Please make 2023 the year you take the foot off the pedal. It's the right thing to do, especially as you move to more personal channels like WhatsApp.
We’ve put together an easy guide to help you integrate WhatsApp onto your business’ website, boosting sales and engagement by allowing your customers to start chatting with a single click.
In our recent "Road to €1 million" webinar with SNOCKS, we had so many questions we ran out of time to answer them all. So we've done it for you now. There should be some business takeaways in there for you, even if you missed the webinar.
As brands start chatting on WhatsApp, most start becoming more casual in their tone of voice. Which raises the big question: can you start swearing with your customers? TLDR: Yes and no, but mostly no.
With a rise in unwanted WhatsApp messages being received by consumers in India, you may be wondering if this issue will also arrive here in Europe. It won't though. Here's why.
Cyber Week's a wrap, and what a week! 🚀🚀🚀 🥂 Here are our top 8 insights from our clients' campaigns to help you do WhatsApp right for Black Friday 2023.
400 sign-ups. 140 attendees. Over 40 questions. Our WhatsApp marketing webinar with SNOCKS turned out better than we could have imagined. Here's a recap and the full recording for you.
The WhatsApp Business app is ok for small businesses, but larger brands need to use the WhatsApp Business Platform (API). For this, you'll need software from a WhatsApp Business Solution Provider (BSP). Here's how to choose the right one.
Customer acquisition costs, unsubscribe rates, abandoned carts…The most terrifying words in ecommerce today 😱? But you like scary don’t you?
Thinking about using WhatsApp marketing for Black Friday and Cyber Monday 2023? If you still need some convincing, here's why you shouldn't hold back on WhatsApp any longer.
You're WhatsApp ready, and you know the secrets of WhatsApp success? Now you need an eyeball-stopping campaign. Here are some ideas to make your audience go 🤩 and your ROI go 💥 from our Chief Creative Officer, Etienne Kiefer.
Got your brand WhatsApp ready for Black Friday? How do you get the best out of your new channel? charles UK Customer Success Manager, Blessing Osadolor, shares her top 5 secrets of WhatsApp success.
We 💛 it when other people write great content for us. Thanks to OnlineMarketing.de for this article and for the shout outs to us and our clients SNOCKS, Woodboom and PURELEI.
You already have your Black Friday and Cyber Monday email marketing strategy ready, but have you thought of WhatsApp? Add this to your marketing mix now and ensure better retention.
We've just come back from DMEXCO 2022 in Cologne and are still buzzing. New people, new innovations, new conversations. Here are some things we learned about the market for conversational commerce and what brands are looking for.
Losing customers on the way to the checkout? With WhatsApp integration for online shops like Shopify and WooCommerce, you keep the full customer journey in chat: from question to credit card. Here's how it works it and how much it costs.
WhatsApp marketing, conversational commerce (cCom), chatting to customers with WhatsApp messages, whatever you like to call it, it's big and getting bigger. Here are our top tips to start chatting in WhatsApp while keeping your brand essence (and your customers).
charles the "conversational commerce" tool launches in Berlin today with €1 million in funding. The software enables merchants and consumer brands to sell products via WhatsApp and other chat apps.
WhatsApp has proved to be an amazing channel for answering customers questions and helping with deliveries. Now you can send promotional messages there too. Which opens up a whole new world of revenue for brands.
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