charles Blog

WhatsApp marketing Omnichannel marketing

WhatsApp Service Message Pricing: What Changes in 2026

Michel Behling

This is a return to charging, not a new fee. The cost change is real and manageable, and charles has already built the ways to control it.

WhatsApp marketing Meta

Meta Business Agents: What They Mean for Your Brand

Michel Behling

The agent that talks is the easy part. What's hard, and what brands using WhatsApp as a revenue channel won't build in-house, is everything around...

Conversational Commerce Conversational AI

9 Reasons Why Brands Are Switching to RCS in 2026

Michel Behling

Here are 9 reasons - backed by industry data and analyst research - that explain why 2026 might be the year RCS earns a permanent spot in your...

Conversational Commerce Conversational AI

RCS Marketing Software Comparison 2026

Michel Behling

This guide compares RCS marketing platforms active in Europe - software for building campaigns, automating conversations, and integrating AI. Not...

Conversational Commerce Conversational AI

What is RCS marketing?

Michel Behling

This article introduces RCS: what it is, what marketing capabilities it offers, and whether it's the right fit for your brand.

Conversational Commerce Conversational AI

RCS vs SMS: what brands need to know

Michel Behling

RCS (Rich Communication Services) is SMS's feature-rich successor. It keeps the native messaging experience users know, but adds interactive...

WhatsApp marketing WhatsApp Business

WhatsApp vs. WhatsApp Business: Key Differences

Michel Behling

WhatsApp is built for personal chats, WhatsApp Business for brands. Here is how the two differ and when your business needs the WhatsApp Business API.

WhatsApp marketing WhatsApp Newsletter

The WhatsApp Broadcast Guide

Michel Behling

This guide explains the pros and cons of WhatsApp broadcast marketing, how it works, and tips to use it effectively for your business.

WhatsApp marketing WhatsApp Business

WhatsApp Business Web & Desktop Guide: Everything You Need to Know

Michel Behling

What is WhatsApp Business Web and the Desktop App?

WhatsApp Business Web and the desktop app are extensions of the WhatsApp Business mobile app,...

AI Agents WhatsApp AI Chatbot

How WhatsApp and AI Are Revolutionizing Customer Support

Michel Behling

Traditional channels like email or phone calls often fall short of these expectations, leaving customers frustrated and businesses struggling to keep...

WhatsApp AI Agent WhatsApp AI Chatbot

Why Conversational AI Will Be as Essential as Websites for Businesses

Michel Behling

Mark Zuckerberg recently highlighted this shift in Meta’s Q2 2025 earnings call, stating, “Every business will soon have a business AI just like...

WhatsApp Chatbot WhatsApp AI Agent

What Are WhatsApp AI Agents? A Complete Guide for Businesses

Michel Behling

Unlike traditional chatbots, WhatsApp AI agents can remember past interactions, access a business’s knowledge base, and provide tailored responses...

WhatsApp news WhatsApp Pricing

WhatsApp Business Pricing 2025 Explained: The Ultimative Guide

Michel Behling

This guide will break down the pricing structure, explain the four message categories, and provide strategies to optimize costs while maximizing ROI.

Conversational Marketing User intents

WhatsApp AI Agents: A Must for E‑Com CMOs & CRM Leads

Michel Behling

Traditional tools like email, SMS, or web chat are hitting their limits. Your customers don’t want more messages -they want better, more...

charles features WhatsApp marketing

WhatsApp Business Platform (API) explained

Michel Behling

The WhatsApp Business Platform (formerly WhatsApp API) has revolutionized how businesses interact with their customers.

Conversational Marketing User intents

AI-Powered Customer Engagement: Detecting intents, automating responses, and scaling conversations

Michel Behling

By leveraging AI to detect customer intents, automate responses, and handle sensitive topics, businesses can deliver exceptional service while...

WhatsApp marketing Conversational Commerce

Conversational Commerce: Why It’s the Smartest Bet for E‑Commerce Brands Right Now

Michel Behling

Discover how conversational commerce helps e-commerce brands drive sales, boost retention, and unify CRM with real, proven use cases on WhatsApp & ...

WhatsApp marketing CTX

Automated Marketing Campaigns with charles: 8 Use Cases

Michel Behling

From abandoned cart recovery to AI-powered product recommendations, charles enables businesses to set up campaigns once and let them operate 24/7....

WhatsApp marketing Omnichannel marketing

Omnichannel Marketing with charles: Transform Customer Engagement

Michel Behling

Omnichannel marketing becomes essential. By integrating multiple touchpoints into a cohesive strategy, brands can deliver consistent and impactful...

WhatsApp marketing CTX

WhatsApp Marketing Software: Transforming Customer Engagement with charles

Michel Behling

Discover how WhatsApp marketing software like charles boosts customer engagement, automates campaigns, and drives sales for eCommerce businesses.

WhatsApp marketing WhatsApp integrations

Salesforce Integration: Transform Your CRM with our WhatsApp Integration

Michel Behling

In this article, we’ll explore how charles’ integration works, its key benefits, and how businesses can use it to capture leads, personalize...

Click-to-message Click-to-WhatsApp Ads

Click to chat in WhatsApp: 7 easy ways to grow WhatsApp subscribers

Michel Behling

It's exciting times for brands tired of low response rates in email marketing and increasingly expensive ads. Not to mention the disappearance of...

WhatsApp Chatbot WhatsApp AI Agent

Unlocking Business Growth with WhatsApp Chatbots

Michel Behling

In this article, we’ll explore what WhatsApp bots are, their benefits, and how charles takes them to the next level with advanced AI capabilities.

...

Click-to-message Click-to-WhatsApp Ads

Click-to-WhatsApp Ads: Supercharge Subscriber Growth and CX

Michel Behling

This article explores what Click to WhatsApp Ads are, their benefits, how to set them up, and strategies to optimize their performance. You’ll...

WhatsApp news WhatsApp Pricing

WhatsApp Pricing Updates Effective July 1, 2025: How to Adapt and Thrive

Michel Behling

This article explores the pricing updates, their implications, and how charles, as an official Meta Partner, can help you navigate these changes...

WhatsApp Ads Performance Marketing

WhatsApp Ads: A New Era of Customer Engagement

Michel Behling

The days of campaigns with static ads that talk at you and end after a click are over.Now, on WhatsApp, with just one tap, you’re chatting directly...

Customer Experience WhatsApp Ads

WhatsApp Ads: The Next Big Opportunity for Performance Marketing

Michel Behling

Whether you’re a CRM lead, performance marketer, or CMO, this article explores how these features can redefine your marketing strategy and drive...

WhatsApp marketing Conversational Commerce

Introducing our enhanced Klaviyo integration for WhatsApp

Ben Barnhart

Omnichannel marketing made easy: Klaviyo meets WhatsApp with charles.

WhatsApp marketing Conversational Commerce

Expanding to new markets with WhatsApp localisation

Ben Barnhart

Expanding your WhatsApp strategy in Europe? One-size-fits-all won’t cut it.

WhatsApp marketing Conversational Commerce

Hyper-personalisation: The new loyalty driver

Ben Barnhart

Omni-channel marketing isn't just an option anymore. It's necessary.

Conversational Commerce Brands

Removing friction in customer service with WhatsApp automation

Denis Boos

One simple catch-all flow on WhatsApp can create an efficient, scalable customer service solution in the absence of manual support.

WhatsApp Business Enterprise

The Total Economic Impact of charles: 249% ROI

Umal Nasir

In a new total economic impact (TEI) study, charles was found to deliver 249% ROI, boost engagement by 550%, and increase click-to-conversion rates...

charles news Conversational Commerce

The future of conversational marketing: What charles x Spectrm means for consumer brands

Ben Barnhart

Last week, we announced our acquisition of Spectrm, an AI-focused conversational marketing platform for Facebook Messenger and Instagram Direct. When...

charles features WhatsApp marketing

From complexity to clarity: our advice on unifying customer experiences with WhatsApp

Umal Nasir

The Modern Marketers dilemma is not unique.

charles news WhatsApp marketing

charles acquires Spectrm

Andreas Tussing

charles acquires Spectrm to accelerate GenAI-offering within E2E conversational marketing platform.

WhatsApp marketing Black Friday

The WhatsApp opportunity for Black Friday and Cyber Monday

Ilke Baysal

If you're a marketing leader at an enterprise brand and considering adding WhatsApp as a marketing channel, here's a look into the influence WhatsApp...

WhatsApp marketing Black Friday

WhatsApp Black Friday strategy: plan, convert, retain

Ilke Baysal

A new marketing channel needs knowledge to make it a success. Follow our WhatsApp marketing strategy to approach Black Friday in the right way.

WhatsApp marketing Black Friday

BFCM WhatsApp strategy [PART 3/3]: HOW TO RETAIN

Ilke Baysal

The WhatsApp strategy we advise customers to adopt for Black Friday and Cyber Monday (BFCM) consists of three steps:

WhatsApp marketing Black Friday

BFCM WhatsApp strategy [PART 2/3]: HOW TO CONVERT

Ilke Baysal

Once you have WhatsApp subscribers, how do you conversions from Black Friday campaigns? Ilke Baysal, Head of Customer Success shares her knowledge.

WhatsApp marketing Black Friday

BFCM WhatsApp strategy [PART 1/3]: HOW TO PLAN

Ilke Baysal

As part of our BFCM WhatsApp strategy series, let's look at how you should get ready for this critical time of year for marketers when you run...

WhatsApp news WhatsApp Business

New WhatsApp Business pricing: what it means for businesses

Damian Minski

Service conversations will be free for businesses and fees will be charged per template message sent out. Find out more about the new WhatsApp...

WhatsApp marketing WhatsApp service

Introducing WhatsApp Carousels: showcase your products better in WhatsApp

Maxine Hess

We're delighted to announce the latest feature addition to the charles WhatsApp marketing platform – WhatsApp Carousels.

WhatsApp marketing WhatsApp service

How to handle WhatsApp service requests from WhatsApp marketing

Maxine Hess

Marketers know by now that WhatsApp marketing is a fantastic way to boost revenue and retention by sending out short, sweet marketing campaigns.

WhatsApp news Meta

WhatsApp introduces new theme updates and chat filters

Typie

WhatsApp is rolling out exciting new features aimed at enhancing user experience, including theme updates and advanced chat filters.

WhatsApp news Meta

Meta Conversations 2024: Future of Business Messaging

Maxine Hess

Meta's annual Conversations conference, dedicated to exploring the future of business messaging, is set to take place online, live from São Paolo on ...

WhatsApp marketing Omnichannel marketing

How WhatsApp enhances your omnichannel strategy

Typie

Or if it can be part of one.

WhatsApp CRM WhatsApp integrations

Emarsys WhatsApp integration: How does it work? Why do it?

Maxine Hess

Use Emarsys? Switch on our WhatsApp marketing integration for true cross-channel orchestration.

WhatsApp CRM WhatsApp integrations

charles x Zendesk and Gorgias WhatsApp service integrations

Maxine Hess

It's no secret that WhatsApp is an excellent channel for customer service.

WhatsApp launches exciting new AI features | April 2024 | charles

Typie

WhatsApp's much-loved app takes a leap into the future with new AI features – including image generation and helpful Meta AI chat. See how it works...

WhatsApp marketing Cosmetics

WhatsApp marketing advice for beauty brands [Dermalogica]

Maxine Hess

WhatsApp is proving to be an incredibly successful retention and revenue channel for businesses across the world. With over 2 billion users, it's the...

WhatsApp marketing GDPR

How to make a WhatsApp opt-in for businesses [GDPR info]

Typie

A WhatsApp opt-in is the first step to building your customer relationships in WhatsApp.

WhatsApp marketing WhatsApp CRM

WhatsApp CRM business transformation and integration

Typie

Say hello to WhatsApp CRM, the bridge between personal chats and professional relationship management.

WhatsApp marketing

WhatsApp marketing strategy: starter guide

Typie

You may be watching the rise of WhatsApp Business.

WhatsApp news WhatsApp

Why is my WhatsApp app green? (+4 new WhatsApp formatting options)

Typie

Have you recently opened your WhatsApp and noticed a change that left you wondering, "Why is my WhatsApp green?"

WhatsApp integrations Klaviyo

Klaviyo WhatsApp integration: How does it work? Why do it?

Maxine Hess

Klaviyo and WhatsApp can be connected by integrating with the charles platform. Here's how to do it and ways it could improve your CRM.

WhatsApp marketing

Boost your business with a WhatsApp marketing agency [+5 in DACH]

Maxine Hess

As WhatsApp Business grows in popularity, some brands wanting to do marketing in WhatsApp are asking themselves, can I do this myself or do I need a...

WhatsApp marketing WhatsApp CRM

WhatsApp CRM: how to integrate WhatsApp with your CRM [Klaviyo focus]

Typie

Customer relationship management (CRM) is an exciting space. And since the arrival of WhatsApp marketing, it's becoming even more dynamic.

Random charles

charles with a small c?

Maxine Hess

We are proudly charles. But why do we insist on writing our name all lower case? It's not to be different, it's about staying out of way in WhatsApp...

charles news Games

NEWS: WWF launches WhatsApp game designed by charles

Maxine Hess

WWF Deutschland, Berlin, April 30, 2023. WWF Deutschland – part of World Wide Fund for Nature (WWF), the world’s biggest conservation organisation –...

WhatsApp Channels

WhatsApp Channels: The what, why and how

Maxine Hess

WhatsApp Channels has landed in Europe and is making waves across eCommerce. What is it and who is it for? And the big one – how do you use WhatsApp...

WhatsApp marketing

Why you should start with WhatsApp marketing now [2025]

Maxine Hess

But sadly we see companies missing out on revenue and relationships because they wait too long to invest in tools that will allow them to start with ...

WhatsApp marketing Email marketing

Email vs WhatsApp marketing: which channel is best?

Michel Behling

It's hard to believe now maybe, but email was once a very big deal. Hailed as a "killer application," it transformed businesses and lives.

WhatsApp commerce Guides

How to use WhatsApp Business for eCommerce success [+ 12 use cases]

Maxine Hess

With numbers like 85% open rates and average return on ad spend (ROAS) of 16.6X,* we believe Whatsapp promises great potential for eCommerce brands...

charles features WhatsApp marketing

3 WhatsApp campaign examples

Typie

Understanding the world of digital marketing can be a tricky business. There's a lot to get to grips with, from multichannel marketing techniques...

Guides

Add contacts to WhatsApp Business

Typie

Learn how to add contacts to your WhatsApp Business account and optimize your marketing efforts with personalized messaging. Start growing your...

charles features WhatsApp tips

WhatsApp marketing KPIs: 4 metrics we keep track of

Maxine Hess

Is your WhatsApp channel performing well? How can you tell? While marketing key performance indicators (KPIs) for email and social media are well...

Guides

How to switch to a WhatsApp Business account

Typie

This comprehensive guide is for CRM and marketing managers, CMOs and founders wanting to convert a personal WhatsApp account to a WhatsApp Business...

charles features charles news

MOONOVA talk – your questions answered

Maxine Hess

Missed our talk, "WhatsApp, the journey of a conversation," at MOONOVA? No worries, here it is again, with all your questions about WhatsApp...

WhatsApp tips Guides

Guide to creating a WhatsApp Business account

Typie

For DTC eCommerce brands, WhatsApp Business is a powerful new way to engage customers, boost revenue and build communities. Here's our guide to...

charles features WhatsApp tips

Automated WhatsApp conversational flows: 3 use cases | charles

Grace Hemberg

With Journeys, you can create automated conversational flows that earn you sales and engagement in the background – while you get on with other tasks.

Insights

WhatsApp marketing strategy: 6 steps to sold

Typie

Take a look around. You’ll probably see many of the people around you looking down at their mobile phone. What are the chances they’re using...

Insights Q&A

WhatsApp x charles: your questions answered

Maxine Hess

Our last webinar with SNOCKS raised many valid questions about WhatsApp Business, conversational commerce, the charles platform, costs, analytics,...

Events

It’s Hallowecommerce. Be afraid, be mildly afraid.

Maxine Hess

Customer acquisition costs, unsubscribe rates, abandoned carts…The most terrifying words in ecommerce today 😱? But you like scary don’t you?

charles news

You can now promote your business on WhatsApp!

Anil Söyünmez

WhatsApp has proved to be an amazing channel for answering customers questions and helping with deliveries. Now you can send promotional messages...

Blog

Meet cowork: a new way to work with charles

What is WhatsApp Business Web and the Desktop App?

...