News and insights

WhatsApp marketing blog

A European perspective of WhatsApp marketing, WhatsApp Business and conversational commerce. Plus news of product features and a look inside life at charles.

The charles Guide to Conversational Commerce

The charles Guide to Conversational Commerce

Why is WhatsApp good for business and how do you get started?

charles, Random

charles with a small "c"? WhatsApp with that?

We are proudly charles. But why do we insist on writing our name all lower case? It's not to be different, it's about staying out of way in WhatsApp conversations between brands and customers.

WhatsApp Marketing

ABOUT YOU's WhatsApp strategy for Black Friday 2023

Our clients made €3 million on Black Friday with WhatsApp in 2022. This year, we expect these numbers to go 💥 Here's ABOUT YOU's advice on how to plan for a successful Black Week in 2023.

WhatsApp Marketing, Tips

7 tips to minimize your WhatsApp Business cost

Meta knows the value of WhatsApp Business to brands. So it charges per conversation you have with a customer. Here are some tricks to keep your cost down and increase your ROI.

Events, WhatsApp Marketing

The difference between WhatsApp and WhatsApp Business

Let's go back to basics for a second. As a WhatsApp user, you may have heard of WhatsApp Business. What's the difference? Who are they for? How much do they cost?

WhatsApp Marketing, Blue tick

NEWS: Your WhatsApp verified green tick soon turns blue

If your WhatsApp green tick suddenly turns blue in the coming months, don't be worried. This is a strategic move planned by Meta and won't affect your status. Here's why this is happening.

Events, WhatsApp Marketing

WhatsApp marketing Q&A: your questions answered

In our latest webinar, you had some great questions about WhatsApp marketing: how it works with email, how often to send messages and more. Here are the answers.

News, WhatsApp Marketing

WhatsApp Channels: The what, why and how

WhatsApp Channels has landed in Europe and is making waves across eCommerce. What is it and who is it for? And the big one – how do I use WhatsApp Channels with charles for my marketing?

WhatsApp Marketing

How to automate repeat purchases in WhatsApp

Getting the 1st purchase in WhatsApp is easy. The 2nd, 3rd, 4th... 100th? 😅 Actually, that's easy too. In WhatsApp, customers stay loyal if you treat them right. (And automation helps 🤫)

WhatsApp Marketing

Why your brand shouldn't wait to start WhatsApp Business

Are you sitting it out, waiting for WhatsApp marketing to become "mainstream?" BREAKING: it already has. Here are more reasons you should get started with a WhatsApp marketing tool in 2023.

WhatsApp Marketing

How to get your first WhatsApp purchases

WhatsApp API platform? Check. WhatsApp Business account? Check. WhatsApp purchases? Erm...? Don't worry, turning your subscribers into customers is easier than you might think.

WhatsApp Marketing

Why WhatsApp is a great retention tool [+ 7 WhatsApp templates]

Every WhatsApp salesperson will tell you that WhatsApp gets you open rates of around 90%. But many fail to mention the killer benefit of Whatsapp: retention. We take a look why it's so sticky – with 7 WhatsApp templates you can use.

WhatsApp Marketing, Email

Email vs WhatsApp marketing: which channel is best?

WhatsApp is the powerful new marketing channel taking European eCommerce brands and CRM teams by storm. The big question is: will it replace your email marketing?


GA4 has landed. What does this mean for marketers?

Google Analytics changed from UA to GA4 on July 1. What does this mean for marketers? Should you care? How does it affect your WhatsApp tracking in charles? How does WhatsApp tracking work anyway?

Features, WhatsApp Marketing

4 WhatsApp campaign examples

Understanding the world of digital marketing can be a tricky business. There's a lot to get to grips with, from multichannel marketing techniques like email marketing, to WhatsApp campaigns.

Features, Tips

WhatsApp benchmarks: 5 average WhatsApp KPIs

Looking for WhatsApp Business benchmarks? We looked at our clients' analytics and have shared the average figures for the top 5 WhatsApp KPIs.

Features, Guides

WhatsApp Business for multiple users

As an eCommerce founder, CEO, or marketing manager, how can you manage a WhatsApp Business channel across your teams? Here's how to use WhatsApp with multiple users.

Conversational Commerce, Guides

How to lower customer acquisition costs with WhatsApp

As an eCommerce brand, it's likely you're looking for marketing strategies to reduce customer acquisition costs (CACs) and maximize return on investment (ROI). Here's how WhatsApp can help.


Add contacts to WhatsApp Business

Learn how to add contacts to your WhatsApp Business account and optimize your marketing efforts with personalized messaging. Start growing your business on WhatsApp today!

Features, Tips

WhatsApp KPIs: 5 metrics [with benchmarks]

When you send WhatsApp campaigns to customers, how can you track their success? From return on campaign spend (ROCS) to click-through rate (CTR), these are the 5 main WhatsApp marketing KPIs you need to know...

News, Events

OMR 23: To the WhatsApp Marketing Rockstars 💬🤘

At OMR 2023, we went big, and our clients went bigger. They were the WhatsApp Marketing Rockstars with a real-life awards show. Who won? Who partied on the Reeperbahn until 7am*? Read on.


How to switch to a WhatsApp Business account

This comprehensive guide is for DTC eCom founders, brand CEOs, and marketing managers wanting to move to a WhatsApp Business Account. We tell you what you need, how to do it and how charles can help.

Conversational Commerce, Guides

Build a successful conversational commerce strategy

To run a successful WhatsApp channel as an eCommerce brand, you need a great conversational commerce (cCom) strategy. Here we tell you what cCom is, why it's important, and how to build a winning strategy for your WhatsApp marketing.


WhatsApp Business Benefits

Are you a business owner seeking ways to enhance customer experience and unlock your brand's full potential? Look no further than WhatsApp Business API.

Features, News

charles at Ecommerce Italia

Does Italy 🇮🇹 do WhatsApp marketing differently to Germany 🇩🇪? We went to Ecommerce Italia to find out, and to raise awareness of the charles WhatsApp platform in this WhatsApp-savvy region.

Features, News

MOONOVA talk – your questions answered

Missed our talk, "WhatsApp, the journey of a conversation," at MOONOVA? No worries, here it is again, with all your questions about WhatsApp marketing answered.

Tips, Guides

Guide to creating a WhatsApp Business account

For DTC eCommerce brands, WhatsApp Business is a powerful new way to engage customers, boost revenue and build communities. Here's our guide to setting up an account.

New joiners, People

Conversations with: new joiner Ryan, Operations and Culture Manager

"Culture Manager" is a newish job role in People teams. But creating an irresistible culture is a huge reason people join companies – and want to stay. Which is why we just got 1 at charles. Welcome, Ryan, our new Arbeit Atmosphere Alchemist.


WhatsApp marketing strategy: 6 steps to sold

Take a look around. You’ll probably see many of the people around you looking down at their mobile phone. What are the chances they’re using WhatsApp? The likelihood is very high, actually 🤓

Insights, Tips

Digital detox: how WhatsApp helps business cut down on screen time

Digital may be in our DNA, but actually we want to cut the time people spend looking at screens. For simpler lives, calmer minds, greater connection with the world. Here's how we're doing this for brands, customers and our team alike.

New joiners, People

Conversations with: new joiners Marthe and Pascal

Meet our next round of new recruits! 10 new joiners did 3 days of onboarding last week, and we spoke with 2 of them: Marthe, Client Success Manager, and Pascal, Enterprise Account Executive.


Is your business right for WhatsApp software?

So, 2023 is the year you start intermittent fasting, stop checking Instagram in bed and open a WhatsApp shop. Can you do it alone or do you need software like charles? Ilaria Carofiglio checks if you're a match.

Conversational Commerce

Selling in WhatsApp shops: how to open one and succeed

Ready to open a WhatsApp shop? Where do you start and how do you make sure it's a success for your ecommerce business? Read on for answers and top tips on selling and marketing in WhatsApp.

New joiners, People

Conversations with: new joiners Ebony and Daniel

New year, new people! Meet Ebony, Senior Marketing and Community Manager and Daniel, Software Engineer and find out their 1 life-changing conversation, favorite Berlin restaurants and top career advice.

Features, Tips

Safe from spam: what WhatsApp can learn from mindfulness

Are you a digital marketer with a more, more, MORE approach to marketing? Please make 2023 the year you take the foot off the pedal. It's the right thing to do, especially as you move to more personal channels like WhatsApp.

Features, Guides

How to integrate your website with WhatsApp

We’ve put together an easy guide to help you integrate WhatsApp onto your business’ website, boosting sales and engagement by allowing your customers to start chatting with a single click.

Insights, Q&A

WhatsApp x charles: your questions answered

In our recent "Road to €1 million" webinar with SNOCKS, we had so many questions we ran out of time to answer them all. So we've done it for you now. There should be some business takeaways in there for you, even if you missed the webinar.

Features, News

wtf: should you swear with customers in WhatsApp?

As brands start chatting on WhatsApp, most start becoming more casual in their tone of voice. Which raises the big question: can you start swearing with your customers? TLDR: Yes and no, but mostly no.

Features, Tips

Why WhatsApp spam won't come to Europe

With a rise in unwanted WhatsApp messages being received by consumers in India, you may be wondering if this issue will also arrive here in Europe. It won't though. Here's why.

News, Tips

9 WhatsApp marketing hacks for Black Friday 2023

Cyber Week's a wrap, and what a week! 🚀🚀🚀 🥂 Here are our top 8 insights from our clients' campaigns to help you do WhatsApp right for Black Friday 2023.

Insights, Tips

How to choose the right WhatsApp Business software

The WhatsApp Business app is ok for small businesses, but larger brands need to use the WhatsApp Business Platform (API). For this, you'll need software from a WhatsApp Business Solution Provider (BSP). Here's how to choose the right one.

Events, WhatsApp Marketing

Why WhatsApp Business for Black Friday 2023?

Thinking about using WhatsApp marketing for Black Friday and Cyber Monday 2023? If you still need some convincing, here's why you shouldn't hold back on WhatsApp any longer.

Features, Tips

5 ideas for WhatsApp campaigns on Black Friday

You're WhatsApp ready, and you know the secrets of WhatsApp success? Now you need an eyeball-stopping campaign. Here are some ideas to make your audience go 🤩 and your ROI go 💥 from our Chief Creative Officer, Etienne Kiefer.

Features, News

5 secrets of WhatsApp success for Black Friday

Got your brand WhatsApp ready for Black Friday? How do you get the best out of your new channel? charles UK Customer Success Manager, Blessing Osadolor, shares her top 5 secrets of WhatsApp success.

WhatsApp Marketing

Top 5 reasons for WhatsApp marketing

We 💛 it when other people write great content for us. Thanks to for this article and for the shout outs to us and our clients SNOCKS, Woodboom and PURELEI.

Events, WhatsApp Marketing

5 steps to get WhatsApp ready for Black Friday

You already have your Black Friday and Cyber Monday email marketing strategy ready, but have you thought of WhatsApp? Add this to your marketing mix now and ensure better retention.

Features, News

We loved meeting you at DMEXCO!

We've just come back from DMEXCO 2022 in Cologne and are still buzzing. New people, new innovations, new conversations. Here are some things we learned about the market for conversational commerce and what brands are looking for.

Features, News

Shopify integration with WhatsApp: how does it work?

Losing customers on the way to the checkout? With WhatsApp integration for online shops like Shopify and WooCommerce, you keep the full customer journey in chat: from question to credit card. Here's how it works it and how much it costs.

Features, News

6 do's and 1 definitely don't of WhatsApp newsletter marketing

WhatsApp marketing, conversational commerce (cCom), chatting to customers with WhatsApp messages, whatever you like to call it, it's big and getting bigger. Here are our top tips to start chatting in WhatsApp while keeping your brand essence (and your customers).


Say hey to your customers in WhatsApp

charles the "conversational commerce" tool launches in Berlin today with €1 million in funding. The software enables merchants and consumer brands to sell products via WhatsApp and other chat apps.


You can now promote your business on WhatsApp!

WhatsApp has proved to be an amazing channel for answering customers questions and helping with deliveries. Now you can send promotional messages there too. Which opens up a whole new world of revenue for brands.

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