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What can WhatsApp do for your business? And what is conversational commerce anyway? Find out more in our blog.
Why is WhatsApp good for business and how do you get started?
Our business expansion team flew to Netcomm Forum in Italy in Milan. We gave a masterclass, "How to make your first €1 million in WhatsApp," and learned that Italian businesses love WhatsApp analytics 💚🤍❤️
GDPR. We all know it's important for email and web. But it also applies to businesses talking with customers on WhatsApp. Here's what it is and what it means for your WhatsApp channel.
Want to make your WhatsApp messages stand out and grab your customers' attention? Learn how to format your messages with these simple tips and tricks.
At OMR 2023, we went big, and our clients went bigger. They were the WhatsApp Marketing Rockstars with a real-life awards show. Who won? Who partied on the Reeperbahn until 7am*? Read on.
This comprehensive guide is for DTC eCom founders, brand CEOs, and marketing managers wanting to move to a WhatsApp Business Account. We tell you what you need, how to do it and how charles can help.
To run a successful WhatsApp channel as an eCommerce brand, you need a great conversational commerce (cCom) strategy. Here we tell you what cCom is, why it's important, and how to build a winning strategy for your WhatsApp marketing.
Are you a business owner seeking ways to enhance customer experience and unlock your brand's full potential? Look no further than WhatsApp Business API. WhatsApp Business is a the next step for enterprises who are rocking it as well as growing eCommerce businesses.
Does Italy 🇮🇹 do WhatsApp marketing differently to Germany 🇩🇪? We went to Ecommerce Italia to find out, and to raise awareness of the charles WhatsApp platform in this WhatsApp-savvy region.
Missed our talk, "WhatsApp, the journey of a conversation," at MOONOVA? No worries, here it is again, with all your questions about WhatsApp marketing answered.
For DTC eCommerce brands, WhatsApp Business is a powerful new way to engage customers, boost revenue and build communities. Here's our guide to setting up an account.
First impressions count. The first WhatsApp message you send customers in your WhatsApp sets the tone for your relationship – and can influence future sales. Here's to write them, with 10 examples.
WhatsApp green tick verification is a badge that shows your business has been verified by WhatsApp. It's essential for D2C eCom brands to show credibility and grow their channel. Here's how to get one.
With Journeys, you can create automated conversational flows that earn you sales and engagement in the background – while you get on with other tasks.
"Culture Manager" is a newish job role in People teams. But creating an irresistible culture is a huge reason people join companies – and want to stay. Which is why we just got 1 at charles. Welcome, Ryan, our new Arbeit Atmosphere Alchemist.
Take a look around. You’ll probably see many of the people around you looking down at their mobile phone. What are the chances they’re using WhatsApp? The likelihood is very high, actually 🤓
February new joiners! We welcomed 4 new people to our Product and Tech teams this month. Get to know Dan, Software Engineer and scuba diver from the UK.
Digital may be in our DNA, but actually we want to cut the time people spend looking at screens. For simpler lives, calmer minds, greater connection with the world. Here's how we're doing this for brands, customers and our team alike.
Meet our next round of new recruits! 10 new joiners did 3 days of onboarding last week, and we spoke with 2 of them: Marthe, Client Success Manager, and Pascal, Enterprise Account Executive.
So, 2023 is the year you start intermittent fasting, stop checking Instagram in bed and open a WhatsApp shop. Can you do it alone or do you need software like charles? Ilaria Carofiglio checks if you're a match.
Ready to open a WhatsApp shop? Where do you start and how do you make sure it's a success for your ecommerce business? Read on for answers and top tips on selling and marketing in WhatsApp.
New year, new people! Meet Ebony, Senior Marketing and Community Manager and Daniel, Software Engineer and find out their 1 life-changing conversation, favorite Berlin restaurants and top career advice.
Are you a digital marketer with a more, more, MORE approach to marketing? Please make 2023 the year you take the foot off the pedal. It's the right thing to do, especially as you move to more personal channels like WhatsApp.
We’ve put together an easy guide to help you integrate WhatsApp onto your business’ website, boosting sales and engagement by allowing your customers to start chatting with a single click.
In our recent "Road to €1 million" webinar with SNOCKS, we had so many questions we ran out of time to answer them all. So we've done it for you now. There should be some business takeaways in there for you, even if you missed the webinar.
As brands start chatting on WhatsApp, most start becoming more casual in their tone of voice. Which raises the big question: can you start swearing with your customers? TLDR: Yes and no, but mostly no.
With a rise in unwanted WhatsApp messages being received by consumers in India, you may be wondering if this issue will also arrive here in Europe. It won't though. Here's why.
Cyber Week's a wrap, and what a week! 🚀🚀🚀 🥂 Here are our top 8 insights from our clients' campaigns to help you do WhatsApp right during the last big push of 2022: the holidays.
400 sign-ups. 140 attendees. Over 40 questions. Our Chat Academy webinar with SNOCKS turned out better than we could have imagined. Here's a recap and the full recording for you.
In love with the WhatsApp Business app? Didn't think so. It's useful, but brands looking to scale quickly realize they need to invest in specialized WhatsApp Business software. Before you hand over the €: make sure you check off this list of must-haves.
Customer acquisition costs, unsubscribe rates, abandoned carts…The most terrifying words in ecommerce today 😱? But you like scary don’t you?
No drowning in a sea of flashy emails this Black Friday. In 2023, it's time to start chatting directly and personally with your customers in WhatsApp. There's still time, with onboarding possible in as little as 2 days.
You're WhatsApp ready, and you know the secrets of WhatsApp success? Now you need an eyeball-stopping campaign. Here are some ideas to make your audience go 🤩 and your ROI go 💥 from our Chief Creative Officer, Etienne Kiefer.
Got your brand WhatsApp ready for Black Friday? How do you get the best out of your new channel? charles UK Customer Success Manager, Blessing Osadolor, shares her top 5 secrets of WhatsApp success.
We 💛 it when other people write great content for us. Thanks to OnlineMarketing.de for this article and for the shout outs to us and our clients SNOCKS, Woodboom and PURELEI.
Trying to make emails and ads that stand out Black Friday? Feeling like it's a losing battle? Our top tip: get 90% open rates in WhatsApp instead. Start now and you can easily be ready by November 25 🏃
We've just come back from DMEXCO 2022 in Cologne and are still buzzing. New people, new innovations, new conversations. Here are some things we learned about the market for conversational commerce and what brands are looking for.
Losing customers on the way to the checkout? With WhatsApp integration for online shops like Shopify and WooCommerce, you keep the full customer journey in chat: from question to credit card. Here's how it works it and how much it costs.
WhatsApp marketing, conversational commerce (cCom), chatting to customers with WhatsApp messages, whatever you like to call it, it's big and getting bigger. Here are our top tips to start chatting in WhatsApp while keeping your brand essence (and your customers).
charles the "conversational commerce" tool launches in Berlin today with €1 million in funding. The software enables merchants and consumer brands to sell products via WhatsApp and other chat apps.
WhatsApp has proved to be an amazing channel for answering customers questions and helping with deliveries. Now you can send promotional messages there too! Which opens up a whole new world of revenue for brands.
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