The Solution:
Partnering with charles to enhance lead generation and enable zero-party data collection, fostering higher engagement and boosting sales through targeted, personalized customer communication.
With charles’ WhatsApp Marketing platform, fashionette connects with customers in real-time, delivering exclusive offers, personalized recommendations, and engaging content tailored to the modern luxury shopper. This strategic move has transformed WhatsApp into a key channel for customer engagement and revenue growth, unlocking a new level of customer-centric marketing.
1. Acquiring WhatsApp subscribers: fashionette leverages strategically placed website CTAs and social media ad campaigns to attract new leads. By offering compelling, brand-aligned incentives – such as seasonal discounts or exclusive giveaways, they encourage customers to opt-in and become part of their WhatsApp community.

Collecting subscribers for their WhatsApp newsletter by offering a 10% discount

Sunglasses for up to €300 were offered in this social media ad example
2. Collecting zero party data: To create truly personalized experiences, fashionette needed deeper insights into their customers' unique preferences and interests. Through an interactive WhatsApp opt-in flow, they gather a double opt-in, along with key data points such as email addresses, favorite designers, and preferred campaigns. This information is securely stored and leveraged to tailor future marketing campaigns and communications, ensuring a more relevant and engaging customer experience. Their WhatsApp welcome flow shows a 4.1x higher conversion rate vs. email.



Collecting preferences and email addresses via the WhatsApp opt-in flow
3. Converting leads to first-time buyers: fashionette uses WhatsApp promotional campaigns to drive high open, engagement, and conversion rates. By leveraging customer preferences and behaviors, they deliver tailored content focused on new arrivals, seasonal trends, discounts, and fashion inspiration – ensuring a more relevant and engaging shopping experience.
To further enhance their impact, fashionette pairs WhatsApp marketing with creative Out-of-Home (OOH) campaigns, bringing a truly multi-channel experience to life.

Early-access campaign for Black Week paired with a 25% discount on the customer's favourite products


Examples from fashionette's successful 'Get your Gucci' campaign showing the creative power of combining offline advertising with WhatsApp
4. Increasing retention: to maintain long-term engagement and drive repeat sales, fashionette implements automated WhatsApp campaigns that enhance the customer experience and strengthen loyalty such as:
- Real-time alerts for new arrivals and promotions – Luxury shoppers value exclusivity, and being the first to know about new collections, limited editions, or seasonal drops, makes them feel prioritized. Instant WhatsApp alerts ensure they never miss out on coveted pieces
- Birthday campaigns with exclusive offers – Personalized birthday messages with a special discount or gift incentive creates an emotional connection with customers, making them feel valued and more likely to return for future purchases