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WhatsApp for enterprise

With all eyes now on customer retention, WhatsApp is the perfect channel to nurture a large, loyal fanbase. With our leading platform and support, it's easy to get started, and stay profitable in the long-term.

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Trusted by leading consumer brands

HOW DERMALOGICA GROWS Revenue WITH WHATSAPP and charles

"They have us in their pocket now, what could be better?"

Louisa Schiminski, eCommerce Marketing Manager, Dermalogica

Louisa Schiminski

eCommerce Marketing Manager

40%

Avg. CTR for Valentine’s day

1:1

Personalized communication to boost relationships

€3.2

Revenue per conversation (RPC)

Give your customers the highest quality whatsapp experience

gdpr-compliant

GDPR Compliant

We help you ensure GDPR compliance with platform features combined with data privacy expertise from our team. 

cloud-api

Cloud
API

Backed by WhatsApp Cloud API, we stay up to date on all WhatsApp features so you don't have to.

iso-certification

ISO Certification

We adhere to the global standards to safeguard you and your customers' data – long-term.

BENEFITS

WHY ENTERPRISES ARE FALLING IN LOVE WITH WHATSAPP

money-bill-wave
Boosts revenue
sparkles
Drives omnichannel
users
Builds CLV
Bar chart showing growth in revenue per conversation from 2021 to 2023 with a notable spike during Black Friday 2022.

ADD A NEW
REVENUE STREAM

As engagement in traditional channels drops, brands are looking for new ways to engage customers online. Add WhatsApp to your marketing strategy and create richer brand experiences and enjoy greater returns (👀 of up to 10x ROCS).

create-richer-brand-experiences

NEXT-GEN
OFF- AND-ONLINE CX

Leading enterprises – like WWF, Estée Lauder and MediaMarkt – rely on our platform and expertise to bring innovative customer experiences to life.

Higher CLV

BUILD COMMUNITY,
DRIVE CLV

Use WhatsApp for exclusive deals, product launches, and more. Use the engagement metrics to fuel future campaigns. Then measure, learn and repeat.

money-bill-wave
Boosts revenue
Bar chart showing growth in revenue per conversation from 2021 to 2023 with a notable spike during Black Friday 2022.

ADD A NEW
REVENUE STREAM

As engagement on traditional channels drops, brands are looking for new ways to engage their customers online. Add WhatsApp to your marketing strategy and create richer brand experiences and enjoy greater returns (👀 of up to 10x ROCS)

sparkles
Drives omnichannel
create-richer-brand-experiences

NEXT GEN
OFF-AND-ONLINE CX

Leading enterprises – like WWF, Estée Lauder and MediaMarkt – rely on our platform and expertise to bring innovative customer experiences to life.

users
Builds CLV
Higher CLV

BUILD COMMUNITY.
DRIVE CLV

Use WhatsApp for exclusive deals, product launches, and more. Use the engagement metrics to fuel future campaigns. Then measure, learn & repeat.

All the integrations
you’ll ever need
– plus customized ones

Take all your CRM and shop data into WhatsApp for more powerful, higher performing campaigns. We integrate with Klaviyo and Hubspot, as well as offer custom integrations – ensuring minimal disruption and smooth customer journeys.
charles integrations

JOIN THESE BRANDS AND Grow YOUR REVENUE

With more brands discovering WhatsApp, it's important to start early, before your competitors do. This way, you have more time to test, learn and build subscribers before you scale. 

wormland chat
wwf
baro
katjes
mg
media-markt-2
dermalogica
jack-wolfskin
heading section | charles

BEFORE. DURING. AFTER.
We're with you every step of the way.

3 steps success - charles

Learn how to start with our WhatsApp blueprint

WhatsApp enterprise blueprint

How does WhatsApp marketing actually work within an enterprise? Get our insights and practical advice on how to get started efficiently, maximize ROI and choose the best partner. 

QUESTIONS?
ANSWERS. 

We've gained deep knowledge from working with leading consumer brands and are always happy to share our expertise.

How much does WhatsApp cost?

Small businesses can use the WhatsApp Business app, which is free.

Medium to large businesses use the WhatsApp Business Platform (API) through a WhatsApp Business Solution Provider (BSP) like charles.

For the WhatsApp API, you pay:
1. WhatsApp a cost per conversation (see WhatsApp costs for your country)
2. WhatsApp BSP fees 

What's key to remember: WhatsApp comes with additional costs to channels like email, but it's worth the investment because it's highly profitable. The average return on campaign spend (ROCS) made by our clients is 10x. This is far above the 3-4x made by ads.  

 

For more, see our guide to WhatsApp costs.

Is WhatsApp going to be a profitable channel?

The profitability of WhatsApp marketing in particular is unbeatable. This is largely because of the high visibility of WhatsApp notifications and the way it allows businesses to sit right beside people’s friends. Even with its extra cost per conversation, we see 10x return on ad spend (ROAS) on average. With ads earning just 2-4x ROAS, many of our clients are now shifting ad budgets to WhatsApp.

Can I stay GDPR compliant? 

Yes, businesses can be GDPR compliant in WhatsApp. The 2 main areas to look at are:
1. Data consent (double opt-in, unsubscribe visible...)
2. Data management (ability to share and delete customer information, data stored in the EU...)

 

At charles, we help you remain GDPR compliant in WhatsApp through our software capabilities and our expertise. 

 

See more in: WhatsApp and GDPR: the basics for businesses.

Will WhatsApp take over email?

Successful marketing strategies rely on channels working together – and WhatsApp is no different so it should compliment your existing strategy.

 

For example, use WhatsApp for exclusive, pre-sale campaigns and email for the bulk announcement. In fact, brands that add WhatsApp to email see a CLV uplift of 25% vs email only.

 

See more in: Email vs WhatsApp: which marketing channel is better? 

What's the implementation and day-to-day like?

It takes less work than most people think.

 

Many enterprise customers partner with an agency like chatmarks who takes the workload away from the team by defining, setting up and rolling out your full WhatsApp strategy.

 

If you do it in-house, onboarding can take as little as 1-2 hours – thanks to automation, careful planning and efficiency tips from charles.


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