SNOCKS is a vibrant and fast-growing brand that reaches a fast-growing number of customers with its simple yet successful value proposition: reliable and comfortable basics, socks and underwear. The founders Johannes and Felix have grown the brand into a well-known fashion brand in Germany via various social media channels. In addition, using Shopify and Klaviyo, SNOCKS has built significant community and email newsletter subscriber base over past few years.
However, this base was increasingly difficult to reach, engage and reactivate customers through the traditional channels. Getting high opening rates in email and the chance to create active and engaging relationships with retention potential became increasingly difficult.