What is Customer Lifetime Value (CLV)?
Customer Lifetime Value (CLV) is the total net profit that your business makes from any given customer over their lifetime.
How do you calculate CLV?
CLV is calculated by multiplying customer value (average purchase value times purchase frequency) by the average customer lifespan.
How can CLV help increase profits?
Understanding CLV can help your business focus on retaining profitable customers, thus increasing return on investment (ROI).
Can WhatsApp Business help improve CLV?
Yes, by establishing direct communication, providing real-time support, running targeted campaigns, and automating customer journeys, WhatsApp Business can significantly improve CLV.
How does charles help with WhatsApp marketing?
charles, as a WhatsApp Business Solution Provider, helps brands set up WhatsApp opt-ins, connect eCommerce platforms, send WhatsApp campaigns, and automate the entire customer journey, which can improve CLV.