What is WhatsApp Marketing Software for Businesses?

What is WhatsApp Marketing Software for Businesses? blog

By Anil Söyünmez

WhatsApp marketing

With more than 2billion users worldwide, the messaging app for smartphones is one of few apps to be downloaded over 11billion times (😱). Its widescale popularity is what makes it both an effective communication app and an incredibly powerful marketing tool. But, WhatsApp itself does not allow advertisements of any kind.



How can I use WhatsApp as a marketing tool? 

To use WhatsApp to promote your brand, you need WhatsApp’s recently released platform WhatsApp Business API, which offers advanced marketing features including communicating with your customers in real-time. But there’s one small catch: the API doesn’t have its own interface, it simply connects two programs. You need a WhatsApp marketing software provider to help you access an interface. Why do you need an interface? To create, manage, and send WhatsApp messages without having to do coding. 😬  WhatsApp marketing software also lets you manage contact lists and track your campaign performance, in other words, it helps you run your conversational marketing strategy


WhatsApp marketing software varies in the way they manage messaging, their integration with WhatsApp, and pricing. We’re going to discuss more of the benefits of WhatsApp marketing software, and how to select a platform for your brand. So, keep scrolling. 🤓


Why use WhatsApp marketing software? 

First, as a “Direct Response Marketing” technique, WhatsApp marketing software is designed to encourages customers to take action and as a result, offers a high return on investment (ROI). 


Second, WhatsApp advertising software offers many helpful business features including:


  • A business profile: incl. your address, description, email address, and website
  • Catalog:  a virtual showcase of your products.
  • Chat labels: allows you to organize chat threads with customers 
  • Automated replies: quick responses to customer inquiries
  • Statistics: track sent, delivered, received, and read messages


And finally, using WhatsApp marketing software lets you send engaging messages that contain text, of course, but also documents, videos, and images. 📸  Also, you have the option of automating messages and sending them out on a schedule to help you hold your customers’ attention. 


But the main reason many brands decide to use WhatsApp marketing software is for WhatsApp bulk messaging. 💬💬💬💬💬💬💬💬💬💬💬💬💬💬💬…



Why does your business need WhatsApp marketing software?

Being able to send WhatsApp bulk messages (messages sent in large quantities such as 500, 1000, or even 5000) to customers means that you can reach more of your preferred audience, faster. Essentially, when you send bulk WhatsApp messages, you are sending out a text message to everyone you’ve selected from your contact list, simultaneously.

WhatsApp marketing software allows you to personalize the bulk messages to include promotional materials, transactional SMS, and other templates to help you more effectively reach your customers.


Before you start, make sure to review the laws that make WhatsApp marketing software, and WhatsApp bulk messaging, safe for both your business and your customers. For example, there are opt in/opt out features to make sure that your clients aren’t receiving unwanted communication from your brand. Make sure you receive consent from each of your customers before including them in bulk messaging.


To help you get started, here are a few items that you may want to include in your WhatsApp bulk messages: 

  • Links to your website and/or social media pages
  • Promotional texts
  • Transactional SMS
  • Link to a free trial 
  • Weekly check-in message
  • Follow up message after completed service
  • Appointment reminders
  • Link to a survey or customer feedback portals


As you get to know your WhatsApp marketing software, you’ll find unique ways to improve your SMS and discover which WhatsApp marketing software features are for your best for your brand.


What to look for in WhatsApp marketing software 🔎

What to specifically look for in WhatsApp marketing software features:

  • Bulk messaging function
  • Access to customer service to help you with bulk messaging delivery
  • Custom messaging features via marketing automation and WhatsApp
  • Contacts, previous messaging, and other customer info manager
  • Push notifications to increase message open rates
  • Single location communication platform 


How to choose the best WhatsApp marketing software 

Choosing WhatsApp marketing software that suits your brand’s location, goals, and customer preferences isn’t always easy. 🤷‍♀️ 


Consider the size of your business and the quantity of bulk messaging you will need to send per quarter. Does the software meet your needs? If you are the sole operator, you could use WhatsApp Business on your smartphone. If you’re a two or three-person operation, check out WhatsApp Business Cloud API, which offers some extra features. 


For medium-to large-sized businesses, you can choose an “out-of-the-box” WhatsApp Business software platform. This will help you manage thousands of messages easily, share conversations across many chat agents, analyze results, set up automated WhatsApp marketing campaigns, integrate your online shop and more. The provider can also support you as you learn about WhatsApp best practices and show you how to build your brand successfully using WhatsApp marketing.


In relation to all of this, the final question to ask is which price and features plan suits your needs, and your budget? It doesn’t make any sense to choose a plan with all the “bells and whistles” if you a) can’t afford it and b) won’t use half of the functions anyway.




What’s the best way to use WhatsApp as a marketing tool? 💯

Companies worldwide are already benefiting from WhatsApp marketing software, particularly those with a foreign customer base.


WhatsApp marketing can help you reach your clients regardless of their location, and make sure you’re sending relevant, personalized content that represents your business and the reasons it stands out. 🏆


Ready to get started? Here are a few WhatsApp marketing tips to help you create high-quality ads:

  1. 🎯 Define your goal: Do you want to promote a new product? Share info about an upcoming discount or special offer? or Are you looking for people to register in an upcoming webinar?
  2. 📆 Plan in advance: What’s the tone? What’s the ideal length? What do you want your customers to do? Will you include images, documents, or only text? What’s the ideal time for your clients to receive the message?
  3. ️ Use the WhatsApp Calling Feature: How will your customers contact you for more information? Is email or chat too slow? Does your brand prioritize person-to-person interactions?
  4. 👨‍👩‍👧‍👦 Try WhatsApp Business Group Chat: Do you want to send out a survey? Wish you had better insight into your customer’s buying style? Do you need to analyze your client’s preferences? 


In general, the key to a successful WhatsApp marketing strategy should be to “keep it personal”, that’s why many brands use WhatsApp in the first place: to talk to people as you would face-to-face.


What are the benefits of using WhatsApp marketing software? 

WhatsApp marketing software lets you stay in touch with your customers, quickly, and in unique ways. Additionally, WhatsApp marketing lets you meet your customers where they are – no need to try to get them to come to you. More than half of WhatsApp users check the app every day, meaning they’re already using the platform and enjoying it. In fact, 53% of people say they would buy from companies they can reach via chat.


Need more evidence? Here are a few more reasons to use WhatsApp marketing software:

A WhatsApp bulk marketing software can put your outreach strategies right on track due to the following features.

  • Message scheduling in advance

You can pick a time slot in advance during which the recipients will be sent your message.

  • Custom messages

Make each message unique to give customers a one-of-a-kind experience

  • Import contacts

With WhatsApp bulk messaging software you can import contacts from CSV and TXT files.

  • Anti-blocking feature

Even if you surpass a daily messaging limit, WhatsApp marketing software has an anti-blocking feature that prevents your account from being suspended 

  • Robust communication with your audience

Use WhatsApp bulk message sender to update your audience about promotions, events, news and more


Interested in learning more about WhatsApp marketing software and its features? 


The Best WhatsApp Marketing Software

In conclusion, the best WhatsApp Marketing Software for your business is conversational commerce platform charles. Schedule a call with us and find out how we can work together on your WhatsApp Strategy. We have built a WhatsApp marketing software that helps you meet customers, sell products, and track your performance 🤓



We hope this helps.

Want to see charles in action?