charles wiki

Let's get back to basics. Stay informed with our in-depth explanations of the latest conversational commerce and marketing terms and trends.


Marketing trends: What's a WhatsApp newsletter?

Marketing trends: What's a WhatsApp newsletter?

WhatsApp newsletters explained. Plus our top tips for how to do WhatsApp marketing the right way.

Features, Insights

What is WhatsApp Business? Differences with WhatsApp Business app & API

In 2018 WhatsApp launched the WhatsApp Business app to better support companies that want to use WhatsApp for marketing. Then, as if that wasn’t already great enough, WhatsApp created a new Business API with even more ways for companies to promote their products and engage with customers. 

wiki, WhatsApp Marketing

wiki: WhatsApp broadcast

The WhatsApp Business App provides you with the tools to send broadcast messages to your selected contacts. They call it a WhatsApp “broadcast”. It’s like a regular text sent from a single person or business, but it’s received by multiple contacts simultaneously, with just a single click. Some users call it “one-to-many communication.” 

Features, Insights

wiki: WhatsApp Marketing Software

With more than 2billion users worldwide, the messaging app for smartphones is one of few apps to be downloaded over 11billion times (😱). Its widescale popularity is what makes it both an effective communication app and an incredibly powerful marketing tool. But, WhatsApp itself does not allow advertisements of any kind.

Features, Guides

Wiki: conversational marketing

The way people buy things is drastically different than it was just a few years ago. Chalk it up to the pandemic, our seemingly endless enthusiasm for 24/7 online shopping, or the novelty of 15-minute delivery. Any way we slice it, customers are telling us that times are changing, and marketing must keep up.  

Features, Guides

wiki: WhatsApp Marketing

In the world of digital marketing a game-changing new marketing channel is taking off: messenger apps. From WhatsApp to Instagram, these are a powerful, personal and direct way for ecommerce brands to talk to customers. If you're new to this, here's what WhatsApp marketing means, and how you can (and why you should) get started.   


wiki: Conversational Commerce

Nowadays, there's more and more terms coming alive in the world of marketing and tech. One of the rising markets includes eCommerce, which charles is empowering using a similar new term: Conversational Commerce. But what exactly does it mean and how does it work?

Features, Tips

wiki: WhatsApp Business API

Medium and large companies wanting to start easy conversations with customers have a powerful tool at their disposal: the WhatsApp Business API. A platform like charles helps you use it and adds value. Here are 5 ways it does this.  

Features, Guides

wiki: WhatsApp Newsletter

You may have heard of WhatsApp marketing. (You may also not have and that's ok too.) Here, we start with the basics: what are WhatsApp newsletters and why does any forward-thinking brand need to start using them?  

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