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Berlin
Want to join charles?
BFCM 2024
TURN ONE-TIME DEALS INTO ALL-TIME CUSTOMERS
Expecting big love on Black Friday and Cyber Monday (BFCM)?
Here’s how to keep these relationships going long-term with WhatsApp.
Here’s how to keep these relationships going long-term with WhatsApp.
How does WhatsApp improve customer retention?
forever customers
what if the customers you attract on black friday kept coming back?
the “one-time deal to all-time customers” funnel
A
Get Ready
Lay the foundations for
WhatsApp success
B
Sell
Send and optimize your Black
Friday WhatsApp campaigns
C
Retain
Plan your
retention journey
The bfcm
revenue calculator
Current WA subscriber base
(if you dont have WhatsApp subscribers yet just leave this blank)
#
#
#
- 1.9.
- 15.9.
- 1.10.
- 15.10.
- 1.11.
- 15.11.
“It’s time to get ready for Black Friday now!”
Plan your WhatsApp strategy
Add all the important dates in your diary and share it with the team – for before, during and after Black Friday. Project planning not your thing? Use our calendar [made in Google]
Build (and warm up) your audience
Use the Black Friday consumer FOMO to get people into your WhatsApp channel with: website popups, social posts, emails and offer exclusive pre-access for WhatsApp subscribers.
Get your tech stack in order
Make sure you’re set up to track how much revenue you’re generating. In charles, this is done through integrations with Google Analytics and/or Shopify discount codes.
“It is all about campaigns this time, so let’s get started.”
Create your WhatsApp campaign
Get creative and watch your engagement skyrocket. WhatsApp is the most fun and interactive channel there is. Want to see what worked for our clients last year?
Send to targeted audiences
In WhatsApp, the more personalized, the better. Use information you’ve gathered so far to narrow down audiences and send each one a highly targeted campaigns.
Track results and keep optimizing
Keep track of how customers are responding to your Black Friday campaigns. Then improve them over the weekend so you can be even more successful on Cyber Monday.
“How to make sure your customers are not just a one-time deal when BFCM is over.”
Convert and retain
Convert visitors to subscribers with a post purchase flow using Journeys and build loyal and long-lasting relationships with your customers beyond Cyber Week – be more than just a deal on Black Friday
Tips and Tricks
how to make whatsapp a success on black friday
New to WhatsApp as a marketing channel? No worries, here’s a Black Friday toolkit to turn you into a pro from the get go.
Webinar
how will 
use whatsapp for black week? join our free webinar.
Blog
Why WhatsApp is a great customer retention tool
Client Story
“Make €250k through WhatsApp alone”
Calculator
How much more can you earn over 12 months?
Blog
black friday 2023 whatsapp strategy
Blog
create a winning whatsapp campaign
Results
RESULTS FROM
2022
Idea Catalogue
BFCM whatsapp campaign hacks
Get in touch
the sooner the better. let’s GET YOU INTO WHATSAPP now.
Book a 30-minute demo with our sales team, tailored to your brand. If you want to go for it, we'll fast-track you into WhatsApp for Black Friday.
