BFCM 2023 Bubble corner | charles

TURN ONE-TIME DEALS INTO ALL-TIME CUSTOMERS

Expecting big love on Black Friday and Cyber Monday (BFCM)?
Here’s how to keep these relationships going long-term with WhatsApp.
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How does WhatsApp improve customer retention? Small bubble corner | charles
forever customers

what if the customers you attract on black friday kept coming back?

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the “one-time deal to all-time customers” funnel

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A

Get Ready

Lay the foundations for
WhatsApp success

B

Sell

Send and optimize your Black
Friday WhatsApp campaigns

C

Retain

Plan your
retention journey

Get Demo
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The bfcm
whatsapp revenue calculator

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calculate your BFCM revenue from WhatsApp

Current WA subscriber base

(if you dont have WhatsApp subscribers yet just leave this blank)

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Before Black Week

“It’s time to get ready for Black Friday now!”
A Get ready

Lay the foundations for WhatsApp success

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Plan your WhatsApp strategy

Add all the important dates in your diary and share it with the team – for before, during and after Black Friday. Project planning not your thing? Use our calendar [made in Google]

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Build (and warm up) your audience

Use the Black Friday consumer FOMO to get people into your WhatsApp channel with: website popups, social posts, emails and offer exclusive pre-access for WhatsApp subscribers.

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Get your tech stack in order

Make sure you’re set up to track how much revenue you’re generating. In charles, this is done through integrations with Google Analytics and/or Shopify discount codes.

During Black Week

“It is all about campaigns this time, so let’s get started.”
B Sell

Send and optimize your Black Friday WhatsApp campaigns

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Create your WhatsApp campaign

Get creative and watch your engagement skyrocket. WhatsApp is the most fun and interactive channel there is. Want to see what worked for our clients last year?

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Send to targeted audiences

In WhatsApp, the more personalized, the better. Use information you’ve gathered so far to narrow down audiences and send each one a highly targeted campaigns.

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Track results and keep optimizing

Keep track of how customers are responding to your Black Friday campaigns. Then improve them over the weekend so you can be even more successful on Cyber Monday.

After Black Week

“How to make sure your customers are not just a one-time deal when BFCM is over.”
C Retain

Plan your retention journey

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Convert and retain

Convert visitors to subscribers with a post purchase flow using Journeys and build loyal and long-lasting relationships with your customers beyond Cyber Week – be more than just a deal on Black Friday

Tips and Tricks

how to make whatsapp a success on black friday

New to WhatsApp as a marketing channel? No worries, here’s a Black Friday toolkit to turn you into a pro from the get go.

Get in touch

the sooner the better. let’s GET YOU INTO WHATSAPP now.

Book a 30-minute demo with our sales team, tailored to your brand. If you want to go for it, we'll fast-track you into WhatsApp for Black Friday.

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