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What is Conversational Commerce and How does it Work in 2023?
In eCommerce, there's a buzz growing around the term "conversational commerce." But what exactly does it mean and how does it work?
RESOURCES
Wiki: WhatsApp Business Platform (API) explained
The WhatsApp API (now WhatsApp Business Platform): What is it? Why should brands start with it in 2023? Can't you just use the free app instead? Here's everything you need to know.
Wiki: WhatsApp marketing: What is it? Why start in 2023?
You may have seen that businesses like adidas, Absolut Vodka and Air France now use WhatsApp for marketing. If you're thinking of WhatsApp marketing for your business, first learn what it is, the pros and cons, the costs and where to start.
