Barò Cosmetics needed a better way to create closer relationships with customers. In its first years, they built up an impressive community and newsletter subscriber base. However, they were finding it increasingly difficult to reach, engage, and reactivate those customers through their traditional outreach channels.
Barò Cosmetics is a leading digital-first cosmetic brand based in Langhe, the UNESCO-recognized heart of Italy’s Barolo wine region. They recognized that the local grapes contained an unparalleled source of unique and extremely high quality polyphenols – antioxidants with a high value – which could be used as additives to beauty products. Due to the rigorous quality standards of the local vineyards, these polyphenols were organic as well as silicone and paraben free.