RCS leaflet marketing for retail

Why brands switch to RCS leaflets

Fully measurable

Know exactly who opened and clicked. Real performance data to optimize every campaign.

Personalized offers

Segment by shopping behavior, location, or interests. Send the right deals to the right customers.

Save costs

Attractive pricing vs other channels to reduce costs & messaging spend

No app required

RCS works natively on Android & iOS. Your offers land right on your customers' phones.

No manual effort

Worried about customers replying? Don't be. Automated flows and AI agents handle every response.

No spam

Verified business senders only – governed by GSMA and global telcos

Home & garden retailers replace printed weekly flyers and SMS with rich, scrollable offers.

Electronics retailers showcase specs, prices, and product images in a format that's built for browsing.

Supermarkets deliver weekly specials straight to the chat - timely, personal, and impossible to miss.

What you get with RCS leaflets

From plain text to rich experience

With RCS, you send images, carousels, PDFs, and interactive buttons - verified and branded. SMS gives you 160 characters and a link.

SMS vs RCS deep dive

Millions spent on paper. Zero data on who read it.

RCS replaces print with rich, measurable messages. See open rates, track taps, update offers instantly, and you can A/B test offers in real time. For any marketing leader reporting to a CFO, this alone is the argument.

Launch in days, not weeks

Launch targeted RCS campaigns and set up automated flows without writing a single line of code - charles handles the complexity.

Know exactly how your leaflets perform

See real-time conversion data for every RCS leaflet you send. When customers reply, AI takes over: answering questions, recommending products, and driving orders.

"What happens when customers reply?"

The answer: everything is automated. No extra headcount, no customer service overhead. Choose what works for you: rule-based flows that send additional product images, store hours, or directions when customers tap a button - or charlesAI agents that handle open conversations, answer product questions, and guide customers to the right store.

charles is a verified Google RCS partner

Andreas Tussing, Founder & CEO

“RCS is a rich and cost-sensitive alternative to SMS and other messaging channels. Brands get their own branded channel right in the native messaging app of their customers.”

Fabian Hielscher, RCS Market Lead Germany

“charles has demonstrated strong expertise in Conversational AI and CRM. We’re excited to have them as a strong RCS partner in Europe and look forward to working closely together.”

RCS at a glance: key questions answered

What is RCS?

RCS stands for Rich Communication Services - a modern messaging standard that makes conversations more dynamic, interactive, and secure than SMS or MMS.

Is RCS available on my device?

RCS is supported on Android and iOS (18 or higher) devices globally - depending on carrier availability.

RCS vs. RCS for Business - what's the difference?

RCS for Business builds on standard RCS - adding tools for brands to send interactive, branded messages for marketing, sales, and support.

Getting started with RCS for Business - how does it work?

To send rich media messages, businesses need a partner or messaging aggregator to send and receive messages; often they need different messaging tooling and integrations to enable their own use cases. Talk to us to get started in no time.

What's the pricing for RCS for Business?

Pricing is flexible - based on message volume, country and type of messages you are going to send. Get in touch to get a first estimate tailored to your business.