2025 Customer Loyalty Playbook Session 1

2025 CLP: The challenge of hyper-personalization in ecommerce

Online events Events #2025CLP

In the March session of the 2025 Customer Loyalty Playbook, we explored the critical role of omnichannel marketing in modern e-commerce

How can brands connect with customers in today'S Market?

In our recent webinar, we explored the cutting-edge strategies that forward-thinking companies are using to stay ahead in customer engagement and retention. Our speakers unveiled the game-changing ROI that brands can achieve by integrating WhatsApp and AI-driven conversational commerce into their marketing mix.

Umal Nasir, Head of Marketing, and Damian Minski, VP of Strategy and Corporate Development at charles, shared invaluable insights on the power of conversational messaging platforms and their impact on customer loyalty in 2025 and beyond.

This webinar is a must-watch for CRM leaders, marketing executives, and digital strategists looking to harness the full potential of conversational messaging in their customer engagement strategies.

In this session, we covered:

Key findings from the charles x Forrester study on WhatsApp marketing ROI
The critical role of omnichannel marketing in modern e-commerce
Real-world success stories from charles customers
How AI is revolutionizing customer interactions on messaging platforms

Our speakers made a compelling case for why consumer brands and e-commerce businesses can no longer afford to overlook conversational messaging as a core component of their marketing strategy. Watch the recording below to learn how you can transform customer connections in today's competitive market.

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Speakers

UMAL NASIR, Head of Marketing

charles

DAMIAN MINSKI, VP of Strategy and Corporate Development

charles