2025 CLP: From concept to conversion: A hands-on guide to implementing WhatsApp AI Agents
Online events Events #2025CLP

In the June session of the 2025 Customer Loyalty Playbook, we explored the practical implementation of WhatsApp AI agents, from strategic entry points to live journey building, demonstrating how brands can transform customer interactions through conversational commerce.

How can brands implement WhatsApp AI agents to drive measurable conversion outcomes?

In our latest webinar, we delivered actionable insights on implementing WhatsApp AI agents that drive real business results. Our speakers demonstrated the complete journey from concept to conversion, showcasing proven entry points and live-building techniques that innovative brands are using to enhance customer engagement and boost retention rates.

Louisa Schiminski from our Customer Success team and Esteban Gomez, Senior Conversation Designer at charles, shared invaluable insights on the strategic implementation of AI agents across the customer journey - from attraction through conversion to retention.

This webinar, hosted by Ben Barnhart, is essential viewing for CRM leaders, marketing executives, and e-commerce strategists looking to harness the full potential of AI-powered conversational commerce on WhatsApp.

In this session, we covered:

  • Strategic entry points for AI agents across the customer journey (attract, convert, retain)
  • Click-to-chat ads and social media integration best practices
  • Content creator collaborations and offline-to-online conversion strategies
  • Live demonstration of building a fashion AI agent journey in charles
  • Real performance metrics showing 16% conversion rates and €3.67 revenue per recipient
 

Our speakers presented compelling evidence for why e-commerce and consumer brands can no longer afford to overlook WhatsApp AI agents as a core component of their conversion strategy. From CTX ads generating qualified leads to loyalty programs driving repeat purchases, these tools are reshaping how brands connect with customers on messaging platforms.

 

Key takeaways include:

  • The importance of managing customer expectations in AI agent conversations
  • Strategies for seamless integration between entry points and AI experiences
  • The power of personalization and brand voice consistency in AI interactions
  • Early results showing significant ROI improvements over traditional marketing campaigns
 

Watch the recording below to learn how you can transform your WhatsApp marketing strategy and drive unprecedented conversion rates in today's competitive landscape.

 

Want to stay ahead of the curve? Don't miss our next webinar on July 10th, where we'll continue exploring cutting-edge AI strategies for customer loyalty and retention. Sign up 👉 here to ensure you're part of the conversation on the future of customer engagement.

 

Speakers

Esteban - speaker bubble

ESTEBAN GÓMEZ

Senior Conversation Designer | charles

Louisa - speaker bubble

LOUISA SCHIMINSKI

Customer Success Manager | charles

Ben - speaker bubble-1

BEN BARNHART

Senior Product Marketing Manager | charles