We built Fenty's AI advisor on WhatsApp.
Let's build yours.

Rose Amber is Fenty's AI-powered beauty advisor on WhatsApp. It recommends products, sends UGC videos and answers like a friend would. We built it. We can build yours.

Do it like Fenty Test it yourself on WhatsApp

Official Meta Business Partner
ISO 27001 certified
249% ROI (Forrester)

Why an AI on WhatsApp works

9 in 10

consumers prefer messaging a business over calling or emailing

77%

expect to interact immediately when they contact a company

71%

expect personalized interactions, and 76% are frustrated without it

40%

more revenue comes from personalization at faster-growing companies

Sources: BCG x Meta / Kantar 2024; Salesforce State of the Connected Customer 2024; McKinsey Next in Personalization 2021. Forrester Total Economic Impact study of charles for the 249% ROI.

It starts with a Click-to-WhatsApp-Ad

Run Click-to-WhatsApp-Ads on Instagram and Facebook. One tap opens a chat on WhatsApp, so every click becomes a conversation and a first-party opt-in you own. This is how Fenty fills the funnel.

What are CTWA?

Tap, tap, match. Guided to the right product.

Ask for a recommendation, tell her the vibe, and get a personalized product recommendation. Quick-reply buttons guide shoppers step by step. Every tap narrows the selection, so users find what they're looking for without typing a thing.

See how it works and test it yourself

A shopper asks, the Rose Amber AI answers, and the right product lands in the chat. Here is the whole thing, in WhatsApp. Video: enfliquecreative

The charlesAI platform

Why beauty and fashion brands choose charles

charles is a software company with an in-house creative agency. That's a rare combination, and it's the reason Rose Amber exists. On the software side, we provide the platform that powers conversational AI agents on WhatsApp or RCS. On the agency side, our team handles everything around the launch: campaign strategy, creatives, click-to-chat ads.

We built Fenty's AI advisor on WhatsApp.
Let's build yours.

Press coverage and feedback 💜💛

From first message to the right product

More than just a chat. A full campaign.

Why beauty and fashion brands choose charles

We built Fenty's AI advisor on WhatsApp. Let's build yours.

Press coverage and feedback 💜💛

From first message to the right product

More than just a chat. A full campaign.

Why beauty and fashion brands choose charles

We built Fenty's AI advisor on WhatsApp.
Let's build yours.