#1 Earn trust, not candy
"We build and deepen relationships, thinking in and accumulating long term value instead of short-therm shine. Once trust is earned, we are loyal and perseverant - same time expecting that from others."
#2 Lead with speed & value
"We always seek value. Solving a problem or serving a purpose. Finding value takes time, a scare resource in a competitive landscape. Therefore we are faster, avoid analysis-paralysis or the wrong heavy bets. We achieve this with build-measure-learn iteration. Once we find value, we invest in heavy bets."
#3 Collaborate by design
"Collaboration wins, therefor we want to win by design. We organize our work and choose our tools this way, enabling 10x impact by collaboration, communication & context. This requires access, transparency and respect for each others' flow."
#4 Humanize with machines
"We see machines as core partners. They operate under the same values. We seek to humanize interactions at scale, which can only be done by the help of machines. Hence, we need to pioneer the development of a collaborational engine between human and machine agents."
#5 Smile & craft
"We touch the heart and feed the brain in every detail of our work. This is the only way to create outstanding experiences and unique products. We take pride in what we do, while killing darlings when facing better data or ideas. We outsmart and outwork others. We celebrate every milestone, every first chatout and every new agent that is using what we’ve build."