Quality comes with a price. MAGNA’s lowest-priced furniture starts around €250 and goes up to a few thousand. At this price point, impulse purchases are a rarity. Instead, many customers expect a detailed consultation with a sales associate and the ability to request customisations.
Previously, these consultations used to be very time-intensive, both for MAGNA’s staff as well as the customers themselves. The email and phone back-and-forth took several days or sometimes weeks. MAGNA needed a simpler, more streamlined sales process.