HOW LEEVJE CLOSED UP SHOP TO OPEN UP NEW WHATSAPP POSSIBILITIES

Leevje started with WhatsApp in November 22 with charles. It wanted to break away from traditional advertising channels and the associated rising costs. At the same time, it wanted to use a channel like WhatsApp that attracts a high level of attention from customers.

With WhatsApp marketing through charles, it has been able to meet its customers where they communicate with their friends – and create even stronger personal and emotional bonds.

For Black Friday 2023, it wanted to use its new WhatsApp marketing channel in a way that would reach as many customers as possible, grow its subscriber base with new leads and let them feel like VIPs – while staying true to the brand essence of sustainable living. 

Leevje created the "Conscious Shopping Days" campaign – an event that would encourage sustainable shopping while building its WhatsApp subscriber base.

The clothing company took a risk to catch attention. It closed down its online shop to funnel people into WhatsApp. 

The hook? Leevje announced that there would be a a presale 1 day before its Conscious Shopping Days. But to get into this presale, you had to join Leevje's WhatsApp channel. The password to unlock the website would be sent on WhatsApp only on November 8. 

When people visited Leevje's website leading up to the event, they saw website popups about the presale. During the event itself, website visitors saw a locked homepage with a link to enter the Leevje WhatsApp channel for the presale. 

Leevje used charles Journeys to automate the GDPR-compliant WhatsApp "double opt-in" 

Leevje promoted this presale on its organic channels (social organic and email), and boosted awareness with social ads. 

Leevje saw a click-through rate of 54%, and earned €100,000 from 4,000 WhatsApp contacts – with an RPC of nearly €25. 

This is a high return considering the average RPC across all charles customers is €2 per conversation.

Leevje also increased its WhatsApp subscriber base by almost 40% – customers it can now easily reconnect with once the Black Friday hype dies down.

One reason Leevje is so successful in WhatsApp is because it uses charles not only as a powerful marketing tool, but also as a customer service and engagement tool.

Customers are able to send questions easily and receive a quick answer using charles' Conversations feature. Using WhatsApp they can create a satisfying user experience along all touchpoints within the funnel and post purchase.

Then, when marketing campaigns are sent out, engagement tends to be high.