Leevje started with WhatsApp in November 22 with charles. It wanted to break away from traditional advertising channels and the associated rising costs. At the same time, it wanted to use a channel like WhatsApp that attracts a high level of attention from customers.
With WhatsApp marketing through charles, it has been able to meet its customers where they communicate with their friends – and create even stronger personal and emotional bonds.
For Black Friday 2023, it wanted to use its new WhatsApp marketing channel in a way that would reach as many customers as possible, grow its subscriber base with new leads and let them feel like VIPs – while staying true to the brand essence of sustainable living.