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2025 CLP: Beyond chatbots: Exploring the power of AI agents on WhatsApp
Online events Events #2025CLP

In the May session of the 2025 CLP, we explored how brands can leverage Charles' new AI agents to revolutionize their WhatsApp marketing strategy, combining messaging trends with generative AI for personalized, scalable customer experiences.

How can brands leverage AI agents to transform their WhatsApp marketing strategy?

In our latest webinar, we delved into the exciting world of AI agents and their potential for WhatsApp marketing. Our speakers showcased how innovative brands are leveraging these cutting-edge tools to enhance customer engagement, streamline support processes, and drive measurable business outcomes.

 

Jendrick Hoeft, VP of AI Growth at Charles, along with Senior Product Marketing Manager Ben Barnhart and special guest Irene Zietmeyer from Junglück, shared invaluable insights on the implementation and impact of Charles' newly launched AI agents.

 

This webinar is essential viewing for CRM leaders, e-commerce strategists, and any brand looking to harness the full potential of AI-powered conversational commerce on WhatsApp.

 

In this session, we covered:

  • The convergence of messaging trends and generative AI technology in customer communication
  • An in-depth look at charles' new AI agent squad, including Sue Port for FAQ automation and Recco for personalized product recommendations
  • Real-world implementation insights and early results from Junglück's experience with AI agents
  • Practical demonstrations of how to set up, train, and optimize AI agents for your brand voice and product catalog
 

Our speakers presented a compelling case for why e-commerce and consumer brands should be integrating AI agents into their WhatsApp strategy. From reducing customer service workload to providing 24/7 personalized product guidance, these tools are reshaping how brands interact with customers on messaging platforms.

 

Key takeaways include:

  • The importance of high-quality, structured product data for effective AI agent performance
  • Strategies for aligning AI agents with your brand voice and tone
  • The potential for AI agents to handle multiple languages without additional setup
  • Early results showing high customer acceptance and measurable impacts on service ticket reduction and sales
 

Watch the recording below to learn how you can transform your WhatsApp marketing strategy and drive unprecedented engagement in today's competitive landscape.

 

Want to stay ahead of the curve? Don't miss our next webinar on June 12th, where we'll be exploring further developments in AI-powered conversational commerce. Sign up 👉 here to ensure you're part of the conversation on the future of customer engagement.

 

Speakers

Jendrik - speaker bubble

JENDRICK HOEFT

VP of AI Growth | charles

Irene - speaker bubble

IRENE ZEHETMAIER

CRM Manager | Junglück

Ben - speaker bubble-1

BEN BARNHART

Senior Product Marketing Manager | charles

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