Automated Whatsapp CRM

Automate reengagement with interactive
WhatsApp messages, triggered by CRM events.

Sync your CRM or shop system with WhatsApp to fuel automated flows – triggered by custom events

Open rate
85-95%

Opt-out rate
0.3-0.6%

Click-through rate
15-20%

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Get more from the data you already have with our WhatsApp marketing platform focused on profitability

Increase engagement and repurchases with automated WhatsApp campaigns – where emails and ads fall short

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trusted by leading consumer brands


why whatsapp

From 😴 to 🤑 in 💬

WhatsApp wakes up customers you can’t reach with emails or ads. But to ensure success, you need a WhatsApp marketing platform focused on profitability, efficiency and GDPR compliance. Like charles.
Screenshot of a Charles 'Chat-in Bubbles' interface for customizing holiday message bubbles with preview on a mobile phone - Whatsapp Marketing User interface of a Charles marketing software showing the 'Create a segment' screen - Whatsapp Platform Interface for 'Create campaign' and options for targeting audience and tracking revenue with discount codes - Charles Whatsapp Business Flow chart of a website opt-in welcome message sequence in Charles marketing automation platform, with conditional steps - Whatsapp Marketing Dashboard view of holiday campaign analytics showing conversion rate, revenue, discount code tracking, and engagement metrics - Whatsapp Marketing
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4.8
Meta Business Partner logo with infinity symbol.
WhatsApp Official Business Solution Provider
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"Bring 100,000s of customers into WhatsApp through Chat-ins"

Ilke, customer success at charles
A woman with long braided hair wearing a white jacket over a green top, posing with a slight smile.

"Maximize revenue per conversation through smart segmentation"

Blessing, customer success at charles
A man with a beard and mustache, wearing a light grey long-sleeve shirt, smiling and posing.

"Create interactive WhatsApp campaigns to engage your audience"

Maurizio, customer success at charles
A woman with long hair, smiling and wearing a bright pink blouse, with her arms crossed.

"Generate revenue automatically with our Journeys feature"

Laie, customer success at charles
Smiling man with beard wearing a dark blue pullover and light blue shirt.

"Keep track of all your chat activities and optimise your revenue"

Antonio, customer success at charles
  • Charles build icon

    Chat-in

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    Grow WhatsApp subscribers with Chat-ins

  • Charles segment icon

    Segment

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    Refine target groups with Audiences

  • Charles engage icon

    Engage

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    Send WhatsApp marketing with Campaigns

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    Automate

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    Automate CRM and sales with Journeys

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    Track & earn

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    Learn and optimize with Analytics

  • Get a demo
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Meta Business Partner Badge
WhatsApp Official Business Solution Provider
Screenshot of a Charles 'Chat-in Bubbles' interface for customizing holiday message bubbles with preview on a mobile phone - Whatsapp Marketing
Happy young woman with dark hair, wearing a striped shirt, arms crossed.

"Bring 100,000s of customers into WhatsApp through Chat-ins"

Ilke, customer success at charles
User interface of a Charles marketing software showing the 'Create a segment' screen - Whatsapp Platform
A woman with long braided hair wearing a white jacket over a green top, posing with a slight smile.

"Maximize revenue per conversation through smart segmentation"

Blessing, customer success at charles
Interface for 'Create campaign' and options for targeting audience and tracking revenue with discount codes - Charles Whatsapp Business
A man with a beard and mustache, wearing a light grey long-sleeve shirt, smiling and posing.

"Create interactive WhatsApp campaigns to engage your audience"

Maurizio, customer success at charles
Flow chart of a website opt-in welcome message sequence in Charles marketing automation platform, with conditional steps - Whatsapp Marketing
A woman with long hair, smiling and wearing a bright pink blouse, with her arms crossed.

"Generate revenue automatically with our Journeys feature"

Laie, customer success at charles
Dashboard view of holiday campaign analytics showing conversion rate, revenue, discount code tracking, and engagement metrics - Whatsapp Marketing
Smiling man with beard wearing a dark blue pullover and light blue shirt.

"Keep track of all your chat activities and optimise your revenue"

Antonio, customer success at charles

To ensure success, you need a WhatsApp marketing platform focused on profitability, efficiency and GDPR compliance. Like charles.

How to

Attract, Subscribe, Convert 🔁

Build converting WhatsApp subscriber lists with website popups, Facebook click-to-message ads or other “Chat-ins” to generate more revenue per customer over time through higher retention.
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Love at
first ping

WhatsApp offers marketers a simple, immediate way to communicate with customers.

whatsapp crm

CRM-Powered Whatsapp marketing

Start complementing your cross-channel marketing campaigns with WhatsApp. Our integrations make it easy.
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emarsys

Open a new revenue stream by adding WhatsApp to your automation programs.

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    Abandoned carts

  • Product launch icon

    Product launches

  • Birthday reminder icon

    Birthday campaigns

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    Back-in-stock

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Sync audiences and connect flows to send the right message in the right channel. Every time.

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    Abandoned carts

  • Product launch icon

    Product launches

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    Data syncing

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    Back-in-stock

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Reduce your average handling time using WhatsApp automation.

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    Ticket creation

  • Automatic triage icon

    Automatic triage

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    Single inbox

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    Rich media messages

Start with WhatsApp marketing the profitable way

Want to join brands like ABOUT YOU, MediaMarkt and l'Occitane already making WhatsApp marketing a success? charles'  is a leading WhatsApp marketing platform, built to maximize your WhatsApp revenue and ROI.

Get a free demo to find out your best use cases and how charles works. We just need a few details:

Questions?
Answers

We've gained deep knowledge from working with leading consumer brands and are always happy to share our expertise.

Will WhatsApp cannibalize my other marketing channels?

No. WhatsApp complements your other channels. As we said above, this is about sending the right message to the right person at the right time in the perfect way. With integrations like charles x Emarsys, you can easily do this – improving the customer journey and satisfication while reducing duplication and irritation.  
 

For example, use WhatsApp for exclusive, pre-sale campaigns and email for the bulk announcement.  
 
In fact, brands that add WhatsApp to email see a CLV uplift of 25% vs email only. 
 
See more on email vs WhatsApp marketing.

Can I make a profit in WhatsApp? Isn’t it expensive?

Yes, our customers make a return on campaign spend (ROCS) of around 8-10X on average. The profitability of WhatsApp marketing is unbeatable. This is largely because of the high visibility of WhatsApp notifications and the way it allows businesses to sit right beside people’s friends. Our Emarsys integration helps ensure profitability by allowing you to build targeted audiences for your WhatsApp campaigns using Emarsys' customer data. 
 

WhatsApp costs more than email initially – because Meta charges €0.07-0.10 per conversation, but the returns and engagement are far higher.   

 

See more on how to make money in WhatsApp

See WhatsApp API pricing


Is WhatsApp ready for enterprise?

Yes. Companies like us exist since 2019. Meta is investing heavily in WhatsApp for businesses. And in India and Brazil, WhatsApp is already a way of life for all consumers.

See more on WhatsApp for enterprises

 

Get your free copy of The WhatsApp Enterprise Blueprint



What is WhatsApp CRM?

WhatsApp CRM integrates WhatsApp with customer relationship management tools – allowing businesses to enhance interactions and engagement with customers directly through WhatsApp.

How can I integrate WhatsApp with my CRM?

Integrating WhatsApp with your CRM can be simplified using platforms like charles, which offers tools and features specifically designed for this purpose. Check out our integration guide for more information.

Can I use WhatsApp API for CRM?

Yes, the WhatsApp API can be used for CRM to automate conversations, send notifications, and personalize customer interactions. charles provides access and integration support for the WhatsApp API.

The GDPR logo above stands for our commitment to provide a product that can be used in line with GDPR (e.g. with built-in privacy features, data hosting in the EU). It does not stand for any specific GDPR certification.