Get up closer and more personal with your audience and trigger WhatsApp messages for loyalty programs and delivery updates – achieve higher interaction, engagement and revenue.
Connect Emarsys Automation Center with charles Journeys for seamless customer journeys. Reach people in the right place at the right time – switching smoothly between email and WhatsApp.
Use Emarsys customer data to enhance WhatsApp campaign audiences. With the charles integration, you can bring in your data to create granular WhatsApp audiences that achieve consistently high results.
Yes, charles and WhatsApp are GDPR compliant if you approach it in the right way. We’ll help you keep the right checks in place with product features and our expert support team. For example, your customers’.
WhatsApp opt-in status will be fed back to Emarsys. And when people opt in to WhatsApp, Emarsys can trigger a GDPR-compliant double opt-in flow powered by charles.
No. WhatsApp complements your other channels. As we said above, this is about sending the right message to the right person at the right time in the perfect way. With integrations like charles x Emarsys, you can easily do this – improving the customer journey and satisfication while reducing duplication and irritation.
For example, use WhatsApp for exclusive, pre-sale campaigns and email for the bulk announcement.
In fact, brands that add WhatsApp to email see a CLV uplift of 25% vs email only.
See more on email vs WhatsApp marketing.
Very much so. The interactive capabilities, even with automation, are second to none. You can add buttons and lists and then store customer responses and preferences as tags. You can send rich media like photos and videos. And you can trigger new flows based on a text response from customers. Add WhatsApp to your marketing stack and watch engagement soar 🚀
We made a roleplaying game for WWF, entirely through WhatsApp automation in charles Journeys which kept over 20,000 people engaged for as long as 20 minutes.
And of course the 85-95% open rates help. Few people can resist opening a WhatsApp message.
See WWF WhatsApp adventure, Tree of Hope.
Yes, our customers make a return on campaign spend (ROCS) of around 8-10X on average. The profitability of WhatsApp marketing is unbeatable. This is largely because of the high visibility of WhatsApp notifications and the way it allows businesses to sit right beside people’s friends. Our Emarsys integration helps ensure profitability by allowing you to build targeted audiences for your WhatsApp campaigns using Emarsys' customer data.
WhatsApp costs more than email initially – because Meta charges €0.07-0.10 per conversation, but the returns and engagement are far higher.
See more on how to make money in WhatsApp
Yes. Companies like us exist since 2019. Meta is investing heavily in WhatsApp for businesses. And in India and Brazil, WhatsApp is already a way of life for all consumers.
See more on WhatsApp for enterprises
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