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WhatsApp X Emarsys integration 

 

Get closer and more personal with your audience. Trigger WhatsApp messages for loyalty programs and delivery updates to help achieve higher interaction, drive revenue and retention.

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BENEFITS

RIGHT MESSAGE, RIGHT PERSON, RIGHT PLACE, RIGHT TIME 

Start complementing your cross-channel marketing campaigns with WhatsApp. Whether email or WhatsApp, reach your customers where they are.
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OPEN UP A NEW SALES CHANNEL 

The charles x Emarsys integration opens up a new channel to drive sales. WhatsApp offers high open rates and retention capabilities.

Emarsys X charles - off-peak revenue

MAKE SALES DURING OFF PEAK SEASON WITH AUTOMATION

With automated WhatsApp flows, triggered by Emarsys events, you create can drive sales even during off-peak times.

Emarsys X charles - loyalty

GROW LOYALTY WITH WHATSAPP PERSONALIZATION

Show customers you know who they are and what they need. Import Emarsys contact data into charles to create targeted WhatsApp campaigns with a high degree of personalization.

FEATURES

DO MORE WITH WHAT YOU ALREADY HAVE

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Connect Emarsys and Journeys
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Use Emarsys data for Audiences
Emarsys X charles - trigger

Trigger WhatsApp flows with Emarsys events

Connect Emarsys Automation Center with charles Journeys for seamless customer journeys. Reach people in the right place at the right time – switching smoothly between email and WhatsApp. 

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Build WhatsApp audiences with Emarsys data

Use Emarsys customer data to enhance WhatsApp campaign audiences. With the integration, you can import contacts into charles by choosing a segment from Emarsys and create granular WhatsApp audiences.

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Marketing automation
Emarsys X charles - trigger

TRIGGER WHATSAPP FLOWS WITH EMARSYS EVENTS

Connect Emarsys Automation Center with charles Journeys for seamless customer journeys. Reach peoplein the right place at the right time – switching smoothly between email and WhatsApp. 

audience
Use Emarsys data for Audiences
Emarsys X charles - audiences

BUILD WHATSAPP AUDIENCES WITH EMARSYS DATA

Use Emarsys customer data to enhance WhatsApp campaign audiences. With the charles integration, you can bring in your data to create granular WhatsApp audiences that achieve consistently high results. For example, "bought in last month", "didn’t click email", "VIP" and "favorite color yellow."

WHY charles?

THE EXPERTISE YOU NEED TO SUCCEED IN A NEW CHANNEL

ROI with charles

Focus on retention

We work hard to help you with customer retention and loyalty.
Support charles

Excellent support

Our Success team goes above and beyond to grow your business.
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High standards

We help you comply with GDPR regulations and are ISO 27001 certified.
G2 High Performer Europe Winter 2024

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ISO Certification

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QUESTIONS?
ANSWERS.

We've gained deep knowledge from working with leading consumer brands and are always happy to share our expertise.

Is charles GDPR compliant?

Being GDPR compliant in WhatsApp is up to you as a business – through the way you collect and store data. It is possible, and we support you with this.

For example, your customers’ WhatsApp opt-in status will be fed back to Emarsys. And when people opt in to WhatsApp, Emarsys can trigger a double opt-in flow powered by charles. 

See more on GDPR and WhatsApp. 

Will WhatsApp cannibalize my other marketing channels?

WhatsApp shouldn't cannibalize email or other channels, but complements them. This is about sending the right message to the right person at the right time. With integrations like charles x Emarsys, you can run complementary channels – improving the customer journey and satisfication while reducing duplication and irritation.  
 

For example, use WhatsApp for exclusive, pre-sale campaigns and email for the bulk announcement.  
 
See more on email vs WhatsApp marketing. 

 


Do people engage in WhatsApp?

WhatsApp is an interactive channel and we find that customers engage well with it. You can add buttons and lists and then store customer responses and preferences as tags. You can send rich media like photos and videos. And you can trigger new flows based on a text response from customers.  

 

For example, made a roleplaying game for WWF, entirely through WhatsApp automation in charles Journeys which kept over 20,000 people engaged for as long as 20 minutes. 

 

The high open rates of WhatsApp can be a good starting point for high engagement.


I've heard WhatsApp works well for one-off campaigns. What about ongoing CRM activities?

Thanks to automation capabilities, you can drive year-round sales with always-on WhatsApp flows, like back in stock reminders, delivery updates and abandoned cart notifications – powered by Emarsys customer data. 
 
See more on WhatsApp retention marketing. 
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Want to see how it feels?

Take an automated tour in WhatsApp.

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The GDPR logo above stands for our commitment to provide a product that can be used in line with GDPR (e.g. with built-in privacy features, data hosting in the EU). It does not stand for any specific GDPR certification.