Lay the foundations for
Send and optimize your Black
Friday WhatsApp campaigns
Add key events in a diary and share it with the team. The earlier you do this, the better. To keep the team focused on retention, plan for before, during and after Black Friday.
Use the Black Friday consumer FOMO to get people into your WhatsApp channel with website popups, social posts and emails. Plus offer exclusive pre-access to WhatsApp subscribers.
Make sure you’re set up to track how much revenue you’re generating. In charles, this is done through integrations with Google Analytics and/or Shopify discount codes.
Get creative and watch your engagement skyrocket. WhatsApp is the most fun and interactive channel there is. Here are 5 Black Friday WhatsApp campaign ideas to inspire you.
In WhatsApp, the more personalized, the higher the engagement. Use information you’ve gathered so far to narrow down audiences and send each one a highly targeted campaign.
Keep track of how customers are responding to your Black Friday campaigns. Then improve them over the weekend (the extra work will be worth it) so you can be even more successful on Cyber Monday.
New to WhatsApp as a marketing channel? No worries, here’s a Black Friday toolkit to turn you into a pro from the get go.
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