Your golden window to start with whatsapp

Many brands kick off their WhatsApp channels just before Black Friday. Why? It’s the biggest chance of the year to grow subscribers and drive revenue in the long term.

Don’t miss this opportunity

whatsapp-revenue-calculator-heading-image

WhatsApp subscribers

(None yet? Just skip.)

Email subscribers

Monthly website visitors

When will you start with WhatsApp?

2.9.
16.9.
2.10.
16.10.
2.11.
16.11.

Expected WhatsApp subscribers

Expected new revenue from WhatsApp

How is this calculated?

The earlier you start,
the better it is

The more time you have to grow WhatsApp subscribers, the more successful your Black Friday campaigns can be.

Get our platform

Brands like these use charles:

Get set up with the free whatsapp bfcm playbook

Our customers have run many successful Black Friday campaigns through our platform. Get the playbook to see how they did it.

Before Black Week

“There are 4 main ways to get customers into WhatsApp”

Get ready

Lay the foundations for WhatsApp success

Plan your WhatsApp strategy

Add key events in a diary and share it with the team. The earlier you do this, the better. To keep the team focused on retention, plan for before, during and after Black Friday.

Build (and warm up) your audience

Use the Black Friday consumer FOMO to get people into your WhatsApp channel with website popups, social posts and emails. Plus offer exclusive pre-access to WhatsApp subscribers.

Get your tech stack in order

Make sure you’re set up to track how much revenue you’re generating. In charles, this is done through integrations with Google Analytics and/or Shopify discount codes.

During Black Week

“Lay the foundations for WhatsApp success.”

Sell

Send and optimize your Black Friday WhatsApp campaigns

Create your WhatsApp campaign

Get creative and watch your engagement skyrocket. WhatsApp is the most fun and interactive channel there is. Here are 5 Black Friday WhatsApp campaign ideas to inspire you.

Send to targeted audiences

In WhatsApp, the more personalized, the higher the engagement. Use information you’ve gathered so far to narrow down audiences and send each one a highly targeted campaign.

Track results and keep optimizing

Keep track of how customers are responding to your Black Friday campaigns. Then improve them over the weekend (the extra work will be worth it) so you can be even more successful on Cyber Monday.

After Black Week

“Lay the foundations for WhatsApp success.”

Retain

Plan your retention journey

It's the playbook we give our customers

The WhatsApp BFCM playbook covers our simple 3-step framework to get set up for a successful Black Friday in WhatsApp, and to build incremental value into the future.

Talk to an expert