Introducing our enhanced Klaviyo integration

Key takeaways

• Official Klaviyo tech partner: charles is now listed as a leading WhatsApp technology partner in the Klaviyo App Directory, enabling seamless integration between the platforms.
• Real-time data sync: Sync zero-party customer data from WhatsApp to Klaviyo in real time to enrich profiles and personalize communications.
• Advanced segmentation: Use WhatsApp engagement metrics (e.g., open and click-through rates) in Klaviyo to create hyper-targeted audience segments.
• Streamlined automation: Trigger WhatsApp flows directly from Klaviyo events for use cases like abandoned carts or back-in-stock notifications, ensuring timely and relevant outreach.
• Omnichannel marketing: Import Klaviyo audiences into charles for consistent targeting across email, SMS, and WhatsApp channels.
• Proven results: Clients have reported up to 500% higher conversion rates for WhatsApp campaigns compared to email.

We're excited to announce that charles is now officially listed in the Klaviyo App Directory as a leading WhatsApp technology partner. This milestone marks a significant step in our mission to help brands create more personal, effective, and revenue-driving customer experiences.

Our powerful integration seamlessly combines WhatsApp messaging with Klaviyo's email and SMS platform, opening up new possibilities for omnichannel marketing.

Let's explore what this means for your business:

Key features & capabilities

Our enhanced Klaviyo integration enables you to create seamless cross-channel marketing experiences.

Here's what you can now accomplish:

Sync customer data between platforms in real time

Collect valuable information from your WhatsApp conversations, such as product preferences and customer feedback, and automatically sync this zero-party data with Klaviyo to enrich your customer profiles.

This real-time syncing ensures that your customer data is always up-to-date, allowing for more timely and relevant communications. For example, collect product preferences through a WhatsApp conversation and use that information to personalize your next email campaign.

Leverage WhatsApp engagement data in Klaviyo

Leverage WhatsApp engagement data for more targeted campaigns. Our integration allows you to use WhatsApp-specific metrics like message open rates and click-through rates to create highly targeted segments in Klaviyo.

This enhanced segmentation capability enables you to tailor your messaging based on how customers interact with your WhatsApp communications.

Trigger charles flows from Klaviyo

Trigger WhatsApp flows directly from Klaviyo events for use cases like abandoned carts, back-in-stock notifications, and more.

The new direct metrics trigger allows you to initiate charles flows based on Klaviyo metrics without additional configuration in Klaviyo itself, streamlining your cross-platform automation.

This streamlined automation ensures that you're reaching customers at the right time, on the right channel. For instance, send an immediate WhatsApp message for a time-sensitive offer, followed by an email reminder if the customer hasn't responded.

Learn how to set up:

Import Klaviyo audiences into charles

You can also import your pre-existing lists and segments from Klaviyo directly into charles for targeted WhatsApp broadcast campaigns, ensuring consistent audience targeting across channels.

Real world impact

Our clients are already seeing impressive results with this integration. For example, one e-commerce brand saw a 500% higher conversion rate for back-in-stock notifications sent via WhatsApp compared to email.

Another client, Wellnest, significantly boosted their occupancy rates by leveraging personalized WhatsApp communications triggered by Klaviyo events.

Make your marketing strategy omnichannel

The charles x Klaviyo integration represents more than just a technological advancement – it's a gateway to creating more meaningful, effective, and profitable customer relationships.

By seamlessly integrating WhatsApp into your marketing ecosystem, you can engage customers on their preferred channels, deliver personalized experiences, and drive revenue growth.

This upgraded integration represents our commitment to providing marketers with powerful tools for incorporating WhatsApp into their omnichannel marketing strategy.

Join us in shaping the future of conversational marketing – where every customer interaction is an opportunity to build lasting relationships and drive business growth.

Ready to transform your CRM marketing strategy?

1. Search “charles” in the Klaviyo Integrations Directory to see more details
2. Book a personalized demo with our team to see how charles can transform your marketing efforts 

For additional support or questions about the Klaviyo integration, please don't hesitate to reach out to our dedicated support team.

And if you’re already a charles customer, and you’d like additional assistance with your Klaviyo integration, please contact your customer success manager.