As a company expands, its software needs scale too. As Duschbrocken grew, it reached the limits of the WhatsApp Business app. So it turned to charles' WhatsApp Business API solution.
At Duschbrocken the advantages of WhatsApp Business were already known for the CRM department. They used the free WhatsApp Business app using a company smartphone and carried out their sendouts manually. Edwin Merk, CRM Manager at Duschbrocken and responsible for email and retention marketing describes the process before they decided to look for a professional solution:
"We did it all by hand. We created multiple broadcast lists with targeted subscribers and combined them for every sendout using a workaround. It was a huge pain for our agents working with WhatsApp."
Eventually, the effort that went into their campaigns was too much and Duschbrocken decided to look for a tool that would help smooth out the process and save time and capacities. Luckily, the two founders of the brand, Christoph and Johannes met with charles' team at the OMR and after calculating their potential benefits, decided to give a chance of working with a Business Solution Provider.
The first campaign they tested was an all-time classic for Germany: the 2023 Advent Calendar campaign. (Launched during Christmas time when the Advent days kicked off).