braze x charles

WhatsApp X Braze integration 

 

Get up closer and more personal with your audience and trigger WhatsApp messages for loyalty programs and delivery updates – achieve higher interaction, engagement and revenue.

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BENEFITS

RIGHT MESSAGE, RIGHT PERSON, RIGHT PLACE, RIGHT TIME 

Start complementing your cross-channel marketing campaigns with WhatsApp. Our Braze integration makes it easy.
braze x charles revenue stream

OPEN UP A NEW REVENUE STREAM WITH WHATSAPP 

The charles x Braze integration instantly opens up a new, higher performing channel to make sales. WhatsApp boasts 85-95% open rates, 15-20% click-through rates and excellent retention capabilities.

braze x charles profitability

MAKE OFF-PEAK MORE PROFITABLE WITH AUTOMATION

Sync your Braze customer data to charles to fuel your always-on revenue machine. With automated WhatsApp flows, triggered by Braze events, you create a stable revenue stream, even during off-peak times.

braze x charles personalization

GROW LOYALTY WITH WHATSAPP PERSONALIZATION

These days, customers expect you to know who they are and what they need. Import Braze contact data into charles to create targeted WhatsApp campaigns with a high degree of personalization.

FEATURES

DO MORE WITH WHAT YOU ALREADY HAVE

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Connect Braze and Journeys
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Use Braze data for Audiences
braze x charles triggers

Trigger WhatsApp flows with Braze events

Connect Braze Canvas components with charles Journeys for seamless customer journeys. Reach people in the right place at the right time – switching smoothly between email and WhatsApp. 

braze x charles segmentation

Build WhatsApp audiences with Braze data

Use Braze customer data to enhance WhatsApp campaign audiences. With the charles integration, you can bring in your data to create granular WhatsApp audiences that achieve consistently high results.

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Marketing automation
braze x charles triggers

TRIGGER WHATSAPP FLOWS WITH Braze EVENTS

Connect Braze Canvas components with charles Journeys for seamless customer journeys. Reach people in the right place at the right time – switching smoothly between email and WhatsApp. 

audience
Use Braze data for Audiences
braze x charles segmentation

BUILD WHATSAPP AUDIENCES WITH BRAZE DATA

Use Braze customer data to enhance WhatsApp campaign audiences. With the charles integration, you can bring in your data to create granular WhatsApp audiences that achieve consistently high results. For example, "bought in last month", "didn’t click email", "VIP" and "favorite color yellow."

WHY charles?

THE EXPERTISE YOU NEED TO SUCCEED IN A NEW CHANNEL

ROI with charles

ROI
focus

Profitability is built in to our platform and our support, ensuring revenue and that important ROI (8-10X on average).
Support charles

Excellent support

We’re known for our passionate, experienced Success team who go above and beyond to grow your business.
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High standards

We help you comply with GDPR – both in our software and our support. Always obeying the ISO 27001 work ethics.
G2 High Performer Europe Winter 2024

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ISO Certification

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QUESTIONS?
ANSWERS.

We've gained deep knowledge from working with leading consumer brands and are always happy to share our expertise.

Is charles GDPR compliant?

Yes, charles and WhatsApp are GDPR compliant if you approach it in the right way. We’ll help you keep the right checks in place with product features and our expert support team. For example, your customers’.

WhatsApp opt-in status will be fed back to Braze. And when people opt in to WhatsApp, Braze can trigger a GDPR-compliant double opt-in flow powered by charles. 

See more on GDPR and WhatsApp. 

Will WhatsApp cannibalize my other marketing channels?

No. WhatsApp complements your other channels. As we said above, this is about sending the right message to the right person at the right time in the perfect way. With integrations like charles x Braze, you can easily do this – improving the customer journey and satisfication while reducing duplication and irritation.  
 

For example, use WhatsApp for exclusive, pre-sale campaigns and email for the bulk announcement.  
 
In fact, brands that add WhatsApp to email see a CLV uplift of 25% vs email only. 
 
See more on email vs WhatsApp marketing. 

 

Do people engage in WhatsApp?

Very much so. The interactive capabilities, even with automation, are second to none. You can add buttons and lists and then store customer responses and preferences as tags. You can send rich media like photos and videos. And you can trigger new flows based on a text response from customers. Add WhatsApp to your marketing stack and watch engagement soar 🚀 

 

We made a roleplaying game for WWF, entirely through WhatsApp automation in charles Journeys which kept over 20,000 people engaged for as long as 20 minutes.  

 

And of course the 85-95% open rates help. Few people can resist opening a WhatsApp message. 

 

See WWF WhatsApp adventure, Tree of Hope. 

Can I make a profit in WhatsApp? Isn’t it expensive?

Yes, our customers make a return on campaign spend (ROCS) of around 8-10X on average. The profitability of WhatsApp marketing is unbeatable. This is largely because of the high visibility of WhatsApp notifications and the way it allows businesses to sit right beside people’s friends. Our Braze integration helps ensure profitability by allowing you to build targeted audiences for your WhatsApp campaigns using Braze' customer data. 
 
WhatsApp costs more than email initially – because Meta charges €0.07-0.10 per conversation, but the returns and engagement are far higher.  

See more on how to make money in WhatsApp

See WhatsApp API pricing

I've heard WhatsApp works well for one-off campaigns. What about ongoing CRM activities?

Yes, WhatsApp gains amazing results for events like Black Friday and Valentine’s Day. But, thanks to powerful automation capabilities, you can drive year-round revenue with always-on WhatsApp campaigns, like back in stock reminders, delivery updates and abandoned cart notifications – powered by Braze' powerful customer data. 
 
See more on WhatsApp retention marketing. 

Is WhatsApp ready for enterprise?

Yes. Companies like us exist since 2019. Meta is investing heavily in WhatsApp for businesses. And in India and Brazil, WhatsApp is already a way of life for all consumers.

See more on WhatsApp for enterprises

Get your free copy of The WhatsApp Enterprise Blueprint
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Want to see how it feels?

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The GDPR logo above stands for our commitment to provide a product that can be used in line with GDPR (e.g. with built-in privacy features, data hosting in the EU). It does not stand for any specific GDPR certification.