2025 CLP: Stop ghosting your customers: Unlock your hidden revenue on WhatsApp
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In the July session of the 2025 Customer Loyalty Playbook, we unveiled charles' groundbreaking User Intent Matching feature and explored how brands can eliminate customer ghosting while unlocking hidden revenue opportunities on WhatsApp through AI-powered conversational automations.

How How can brands stop ghosting customers and unlock hidden revenue on WhatsApp?

In our latest webinar, we explored the cutting-edge strategies that forward-thinking brands are using to eliminate customer ghosting and capture hidden revenue through intelligent WhatsApp automation. Our speakers unveiled the powerful capabilities of charles' newly launched User Intent Matching feature and its measurable impact on customer engagement and retention outcomes.

 

Sophia Lassimo, Customer Success Manager, and Esteban Gomez, Senior Conversation Designer at charles, shared invaluable insights on how natural language processing is revolutionizing customer interactions on messaging platforms, moving beyond traditional keyword matching to create truly conversational experiences.

 

This webinar, hosted by Ben Barnhart, is essential viewing for CRM leaders, marketing executives, and customer service strategists looking to harness the full potential of AI-powered intent detection in their WhatsApp marketing strategy.

 

In this session, we covered:

  • The launch of charles' User Intent Matching feature using natural language processing
  • How to move beyond keyword matching to capture broader customer intents
  • Real-world implementation insights from Live Nation Brazil's transformative results
  • Practical demonstrations of setting up user intents for FAQ automation, buying signals, and compliance management
  • Strategies for protecting your brand while leveraging AI for sensitive topics
 

Our speakers presented a compelling case study showing how Live Nation Brazil saved over 50 hours for their community management team while achieving nearly 3 minutes of average engagement time per user. From handling repetitive concert inquiries to managing seasonal ticket spikes, this implementation showcases the revenue efficiency potential of intelligent intent detection.

 

Key takeaways include:

  • The importance of widening your conversion funnels through intent matching
  • How to balance automation with human touch in customer interactions
  • Strategies for handling sensitive topics and compliance requirements through AI
  • The potential for intent matching to transform customer support into revenue opportunities
 

Watch the recording below to learn how you can stop ghosting your customers and unlock hidden revenue streams through intelligent WhatsApp automation in today's competitive landscape.

 

Want to stay ahead of the curve? Don't miss our next webinar on August 14th, where we'll continue exploring cutting-edge AI strategies for customer loyalty and retention. Sign up 👉 here to ensure you're part of the conversation on the future of customer engagement.

 

Speakers

Esteban - speaker bubble

ESTEBAN GÓMEZ

Senior Conversation Designer | charles

Sophia - speaker bubble

SOPHIA LASSIMO

Customer Success Manager | charles

Ben - speaker bubble-1

BEN BARNHART

Senior Product Marketing Manager | charles