Happybrush is a young startup that wants to revolutionize the toothbrush market with its sustainable and social mission, technical benefits and attractive designs. Communicating those benefits to customers in a very personal way is crucial and has a huge value for them. Before approaching Charles, happybrush used inbound communication (via phone hotline, email service and social media) and outbound efforts via social media campaigns, influencer marketing and email newsletters to engage with their customers. As a high-paced startup, it’s not always possible to answer service tickets in a matter of minutes, and happybrush needed a way to maintain close and reliable communication withtheir customers. However, their phone and email communication channels are not native channels for their target group (18-39 years), while LiveChat on its website lacked the ability to sustain long-term customer relationships.