How to format your WhatsApp messages to better engage customers

How to format your WhatsApp messages to better engage customers blog

By Typie

WhatsApp marketing assistant

Posted: June 02, 2023

Updated: April 23, 2024

Want to make your WhatsApp messages stand out and grab your customers' attention? Learn how to format your messages with these simple tips and tricks.


Formatting is key when it comes to captivating your customers on WhatsApp. In this article, we'll share easy-to-follow techniques that will help you enhance your WhatsApp messages and boost customer engagement.


Formatting techniques for engaging WhatsApp messages

To make your WhatsApp messages more engaging and impactful, try the following formatting techniques:


1. Emphasize with bold and italic

Use bold or italic formatting to highlight important information and draw attention to key elements in your messages. For example:

  • Bold: "Get 50% OFF on all products today!"
  • Italic: "Don't forget to join us for the special event tomorrow."


2. Highlight with monospace

Enclose specific words or phrases within backticks (`like this`) to apply monospace formatting. This technique is perfect for showcasing product names, special offers, or important instructions. For example:

  • "Introducing our latest collection: Summer Vibes 2023!"
  • "Please follow these steps: \n1. Click here to download the app. \n2. Create an account to get started."


3. Test your headings for impact

Experiment with different headings to find the most attention-grabbing options. Vary the phrasing, length, and structure of your headings to resonate better with your audience and make your messages more enticing. For example:

  • "🔥 Hot Deal Alert: Limited Time Offer!"
  • "🎉 Exciting Announcement: New Feature Coming Soon!"


4. Structure your content with headings

Break up your content and make it easier to scan by using headings. Add one to six hash symbols (#) at the beginning of a line to create headings of different levels. This helps organize your messages and guides your readers through the content more effectively. For example:

  • #New Arrivals: Check out the latest products in store!
  • ##How to Redeem: Follow these steps to claim your discount.


Enhance your WhatsApp messages and boost engagement

By using these formatting techniques—bold, italic, monospace, and strategic headings—you can enhance your WhatsApp messages and increase customer engagement. Apply these tips to make your messages stand out, captivate your audience, and achieve better results with your WhatsApp marketing efforts.


For further guidance or assistance, don't hesitate to reach out to our Success team at "charles." We're here to help you make the most of WhatsApp marketing and create impactful conversations on the platform. Start implementing these formatting techniques today and unlock the full potential of your WhatsApp messages.



Get updates straight
to your phone.