What kind of businesses can benefit from conversational commerce?
Any business that interacts with customers can benefit from conversational commerce. However, it is particularly effective for growing DTC eCommerce brands or even enterprises looking to build relationships with their customers.
How can I measure the success of my conversational commerce strategy?
To measure the success of your conversational commerce strategy, track key performance indicators (KPIs) such as conversion rates, customer retention rates, average order value (AOV), customer satisfaction scores (CSAT), and net promoter score (NPS).
Can I use conversational commerce to reduce customer acquisition costs (CAC)?
Yes, conversational commerce can help reduce customer acquisition costs by leveraging existing customers and driving organic growth through word-of-mouth referrals. Additionally, it allows businesses to interact with customers in real-time, which can help resolve issues quickly and effectively.