“It’s Better To have a conversation.”

Learn how the rising eCom fashion company leveraged WhatsApp's possibilities to get their customers into chat and let them stay in contact with the brand

“It’s Better To have a conversation.”

Learn how the rising eCom fashion company leveraged WhatsApp's possibilities to get their customers into chat and let them stay in contact with the brand

“It’s Better To have a conversation.”

Learn how the rising eCom fashion company leveraged WhatsApp's possibilities to get their customers into chat and let them stay in contact with the brand

“It’s Better To have a conversation.”

Learn how the rising eCom fashion company leveraged WhatsApp's possibilities to get their customers into chat and let them stay in contact with the brand

62

Employees

18+

Nationalities

6.4M

Series Seed round together with famous investors

“An authentic conversation has the power to start a relationship that results in trust, loyalty, and happy customers.”

Why Charles

At Charles we believe it’s better to have a conversation. In life, as in commerce.

Therefore we believe Conversational Commerce (cCom) will become the 3rd big pillar of commerce next to retail & eCom. With more and more traffic & transactions moving from the browsers and the streets into chat apps like WhatsApp, now is the best time for brands to act on this.

We know teams perform and innovate best when they are diverse. We are committed to create an inclusive and belonging environment where our employees can bring their best and authentic version of themselves. We embrace and fearlessly welcome meaningful work and innovation regardless of age, gender identity, ethnicity, religion, sexual orientation, disability, status, neurodiversity and else. With our growth, we are committed to reflect these values and strive to create a workplace where everyone feels heard and valued.

Our Goal

Allowing brands to fully excel in building personalized, conversational experiences for their customers; only limited by their own creativity. Charles is trusted by over 150+ leading brands and our growth has strongly accelerated over the past 6 months and reached new records in 2022.

We support brands with a single solution to deliver three core consumer use cases in messaging apps: marketing, servicing, and sales. Charles is the only conversational-first solution on the market that has the fundamental architecture to cater to all three use cases; as it combines asynchronous 2-way communication, bulk message sending, deep commerce & CRM integrations and workflow automation.

With our B2B SaaS software, Charles empowers companies to master this opportunity by seamlessly bringing their business into chat. Founded by Kapten & Son Co-Founder Artjem Weissbeck and ex-McKinsey E-Commerce lead Andreas Tussing, we're facing an exponentially growing number of clients and are backed by prestigious investors Accel and HV Capital. Now it is time for you to join us on our journey and pioneer Conversational Commerce together!

Vision

Our vision is to become the global backbone of Conversational Commerce (cCom).

As many CEOs & CMOs are facing ever growing customer acquisition costs (CACs), they are pushing their brand towards “more personalized experiences with their customers”. Still, the result for customers is often no more than a forgotten password for a shop-account (that they didn’t want to create in the first place) or a mailbox full of unread promotional “personalized” newsletters.

 

That can change by reaching customers where their friends are instead! Via chat apps like WhatsApp & Co. In Asia and LatAm this is already embedded in consumer’s lifestyle and the time has come for Europe and the rest of the world to welcome this innovation. But... once these channels are truly opened to consumers, they will expect all kind of things there: from asking questions, to getting notified, to actually buying stuff!

We at Charles believe "traffic" will exponentially move from the streets and the browser into chat apps. In a world where cCom is the 3rd big pillar of commerce, gluing together all channels unlocks the full potential of personalization between companies and consumers. For any situation in life we believe: It’s better to have a conversation. Conversations are the human superpower to create trust, shape relationships and avoid misunderstandings. In life as in commerce. Between people as well as consumers & companies.

 

We are excited to shape the cCom market in the years to come, growing to a notable SaaS business in an ever-growing market, and hope for you to join us on this unique opportunity.

MEDIA

"Why WhatsApp?"

Charles @ OMR

Future

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