English - United Kingdom

Returning
customers One away

Customer retention in 2024 just got a lot easier.
Send targeted, automated WhatsApp campaigns - integrated with your shop and email marketing.

See features
Retention marketing banner Retention marketing banner

We help you generate more revenue per customer over time
 through higher retention.

Companies that already use charles

Typie Chat
sound familiar?

Why brands can’t build relationships with customers

Brands seem to go through a customer acquisition crisis and it's increasingly difficult to catch and hold people's attention. Customer loyalty is more important than ever, but traditional channels are not doing the job. 

message-features-section
Emails are not opened icon Emails are not being read

Emails are
not being read

Traditional channels like email offer poor customer experience – and increasingly end up in spam.

App notification are off App notifications <br>are switched off

App notifications
are switched off

On average, people download 0 apps/month. But if they do, they turn off notifications. It makes sense to enter apps that are already regularly used and highly popular: like WhatsApp.

Ads are expensive and impersonal Adds expensive

Ads are pricy and impersonal

Brands need to pay more €€€ than ever to acquire new customers with paid ads. This often means they lose money for every new customer. Also, ads via Meta have been weakened by iOS/cookies.

Now for the good news 😅
WhatsApp, with over 2 billion global users, is open for businesses.
By using this hugely popular app, instead of creating your own, it’s easier to get attention, retain customers and generate ongoing revenue.

ENTER: WHATSAPP

Every conversation counts

WhatsApp offers marketers a simple, immediate way to communicate with customers.

money-sack
Revenue per conversation Revenue per conversation

Revenue per
conversation

WhatsApp brings you a large, earned audience to help generate more sales. To ensure success, you need a WhatsApp marketing platform focused on customer loyalty, stability, security and scalability.

Enjoy greater returns Enjoy greater returns

Improve
your ROAS

WhatsApp can be a highly profitable channel. Even with its extra cost per conversation, our customers achieve a ROAS of up to 10x (revenue compared to advertising spend). ROAS = RPC / marketing conversation fee. ROAS only takes into account Meta's fees, not the platform fees.

Create richer brand experiences Create richer brand experiences

Create richer
brand experiences

Quizzes, product finders, videos... WhatsApp is rich and interactive – for better conversion and retention. Meanwhile, you collect valuable data and preferences to boost future campaigns.

To get started, you’ll need a WhatsApp marketing platform like charles.

Start with
WhatsApp marketing
now


Get a free demo to find out your best use cases and how charles works. We just need a few details:

THESE BUSINESSES ALREADY USE CHARLES:

Annika Himborn, BEARS WITH BENEFITS

I've been doing CRM for 15 years now and WhatsApp has to be the most exciting development I've seen

Annika Himborn, Bears with Benefits