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Returning
customers One away

Customer retention in 2024 just got a lot easier.
Send targeted, automated WhatsApp campaigns - integrated with your shop and email marketing.

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We help you generate more revenue per customer over time
 through higher retention.

trusted by leading consumer brands

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sound familiar?

Why brands can’t build relationships with customers

Brands are going through a customer acquisition crisis and it's increasingly difficult to catch and hold people's attention. Customer loyalty is more important than ever, but traditional channels are not doing the job. 

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Emails are not opened icon Emails are not being read

Emails are
not being read

Traditional channels like email offer poor customer experience – and increasingly end up in spam.

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App notification are off App notifications <br>are switched off

App notifications
are switched off

On average, people download 0 apps/month. But if they do, they turn off notifications. It makes sense to enter apps that are already regularly used and highly popular: like WhatsApp.

Ads are expensive and impersonal Adds expensive

Ads are pricy and impersonal

Brands need to pay more €€€ than ever to acquire new customers with paid ads. This often means they lose money for every new customer. Also, ads via Meta have been weakened by iOS/cookies.

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Now for the good news 😅
WhatsApp, with over 2 billion global users, is open for businesses.
By using this hugely popular app, instead of creating your own, it’s easier to get attention, retain customers and generate ongoing revenue.

ENTER: WHATSAPP

Every conversation brings you money

WhatsApp offers marketers a simple, immediate way to communicate with customers – and boost revenue and retention.

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Open a new revenue stream Open a new revenue stream

Open a new
revenue stream

WhatsApp continually brings you a large, earned audience to generate more sales. To ensure success, you need a WhatsApp marketing platform focused on profitability, efficiency and GDPR compliance. Like charles.

Learn how
Enjoy greater returns Enjoy greater returns

Enjoy
greater returns

WhatsApp is a highly profitable channel. Even with its extra cost per conversation, we see ROCS (Return on Campaign Spend) of up to 10x and more. With ads earning just 2-4x ROAS, many of our clients are now shifting ad budgets to WhatsApp.

WhatsApp KPIs
Create richer brand experiences Create richer brand experiences

Create richer
brand experiences

Quizzes, product finders, videos... WhatsApp is rich and interactive – for better conversion and retention. Meanwhile, you collect valuable data and preferences to boost future campaigns.

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To get started, you’ll need a WhatsApp marketing platform like charles – with GDPR features, automation and rich analytics built in. Start early in 2024 and enjoy being a step ahead of your competitors 😉

Your expert One away

Book at 30-minute demo to take a look at our platform and find out how WhatsApp could solve customer retention and boost your revenue in 2024. 

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Let's talk?

Get a demo
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Why charles?

Unique blend of software and experts to drive your RPC

A success team
that goes beyond

9.6/10Quality of support

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Bar chart showing annual revenue growth with a peak during Black Friday 2022. Bar chart showing annual revenue growth with a peak during Black Friday 2022.

Whatsapp pioneers

Founded in 2020, we were one of the first WhatsApp marketing platforms built to maximize revenue per conversation (RPC).

how-about-you-is-using-whatsapp-for-black-friday-2023 About You Black Friday
block-four-image

90%

open rates for WhatsApp campaigns

"We use WhatsApp in addition to email marketing to strengthen customer loyalty"

snocks-ceo

Johannes, CEO, SNOCKS

"I've been working in CRM for 15 years, and WhatsApp is the most exciting development I've seen"

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Annika, Director Commercial Success, BEARS AND BENEFITS

The #1 Whatsapp adventure

created by in-house agency, Studios 

WWF Tree of Hope interactive WhatsApp adventure game interface on a smartphone.

produced by charles in-house agency

Whatsapp Link Generator

Whatsapp Link Generator
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Email and whatsapp ->

See Klaviyo integration

"WhatsApp subscriber segmentation is very effective. I only spend 2 hours a month creating WhatsApp campaigns"

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Florian, CEO, Pferdegold

Money Sack

16%

click-through rates thanks to interactive formats

Coin

€2+

revenue per conversation

Can we WhatsApp you? Get charles news, insights and product releases, straight to your phone.

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Experience our
Whatsapp newsletter

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Your whatsapp revenue machine

On our open canvas, it’s easy to automate conversation and marketing flows. So you can continue making sales in the background while you get on with other tasks. See for yourself and explore all the features.

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Screenshot of a Charles 'Chat-in Bubbles' interface for customizing holiday message bubbles with preview on a mobile phone - Whatsapp Marketing User interface of a Charles marketing software showing the 'Create a segment' screen - Whatsapp Platform Interface for 'Create campaign' and options for targeting audience and tracking revenue with discount codes - Charles Whatsapp Business Flow chart of a website opt-in welcome message sequence in Charles marketing automation platform, with conditional steps - Whatsapp Marketing Dashboard view of holiday campaign analytics showing conversion rate, revenue, discount code tracking, and engagement metrics - Whatsapp Marketing
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4.8
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WhatsApp Official Business Solution Provider
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"Bring 100,000s of customers into WhatsApp through Chat-ins"

Ilke, customer success at charles
A woman with long braided hair wearing a white jacket over a green top, posing with a slight smile.

"Maximize revenue per conversation through smart segmentation"

Blessing, customer success at charles
A man with a beard and mustache, wearing a light grey long-sleeve shirt, smiling and posing.

"Create interactive WhatsApp campaigns to engage your audience"

Maurizio, customer success at charles
A woman with long hair, smiling and wearing a bright pink blouse, with her arms crossed.

"Generate revenue automatically with our Journeys feature"

Laie, customer success at charles
Smiling man with beard wearing a dark blue pullover and light blue shirt.

"Keep track of all your chat activities and optimise your revenue"

Antonio, customer success at charles
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  • Charles build icon

    Chat-in

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    Grow WhatsApp subscribers with Chat-ins

  • Charles segment icon

    Segment

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    Refine target groups with Audiences

  • Charles engage icon

    Engage

    A QR code with a unique design on a yellow background, flanked by four circular icons.

    Send WhatsApp marketing with Campaigns

  • automate-icon

    Automate

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    Automate CRM and sales with Journeys

  • Charles Track&Earn icon

    Track & earn

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    Learn and optimize with Analytics

  • Get a demo
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Meta Business Partner Badge
WhatsApp Official Business Solution Provider
Screenshot of a Charles 'Chat-in Bubbles' interface for customizing holiday message bubbles with preview on a mobile phone - Whatsapp Marketing
Happy young woman with dark hair, wearing a striped shirt, arms crossed.

"Bring 100,000s of customers into WhatsApp through Chat-ins"

Ilke, customer success at charles
See how it works
User interface of a Charles marketing software showing the 'Create a segment' screen - Whatsapp Platform
A woman with long braided hair wearing a white jacket over a green top, posing with a slight smile.

"Maximize revenue per conversation through smart segmentation"

Blessing, customer success at charles
See how it works
Interface for 'Create campaign' and options for targeting audience and tracking revenue with discount codes - Charles Whatsapp Business
A man with a beard and mustache, wearing a light grey long-sleeve shirt, smiling and posing.

"Create interactive WhatsApp campaigns to engage your audience"

Maurizio, customer success at charles
See how it works
Flow chart of a website opt-in welcome message sequence in Charles marketing automation platform, with conditional steps - Whatsapp Marketing
A woman with long hair, smiling and wearing a bright pink blouse, with her arms crossed.

"Generate revenue automatically with our Journeys feature"

Laie, customer success at charles
See how it works
Dashboard view of holiday campaign analytics showing conversion rate, revenue, discount code tracking, and engagement metrics - Whatsapp Marketing
Smiling man with beard wearing a dark blue pullover and light blue shirt.

"Keep track of all your chat activities and optimise your revenue"

Antonio, customer success at charles
See how it works
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Revenue per conversation is the new KPI for your future marketing reports

Calculate revenue

Start with
WhatsApp marketing
the profitable way

Want to join brands like Jack Wolfskin, ABOUT YOU, MediaMarkt and l'Occitane already making WhatsApp marketing a success? charles' industry-leading software and support is built to maximize your WhatsApp revenue and ROI.

Get a free demo to find out your best use cases and how charles works. We just need a few details:

THESE BUSINESSES ALREADY USE CHARLES:

Annika Himborn, BEARS WITH BENEFITS

I've been doing CRM for 15 years now and WhatsApp has to be the most exciting development I've seen

Annika Himborn, Bears with Benefits