Braze WhatsApp integration: How does it work? Why do it?
Use Braze? You can now easily add charles' WhatsApp platform to your marketing efforts – for true cross-channel orchestration. Read on to find out why and how.
Enterprise brands need to be there for their customers at the right place, and the right time, with the right message.
Part of these means having quality integrations between CRM platforms and marketing channels – so you can merge data, gather new data and share it seamlessly between platforms.
To help Braze users access the power of charles, we've just launched a new integration with the platform.
Braze helps businesses "listen to your users, understand your users' actions and behaviors, and then act on them." charles enables brands to do just this with WhatsApp, which makes Braze x charles the perfect fit.
Introducing our new BRAZE x WhatsApp integration
With the new Braze x WhatsApp integration, Braze users (CRM managers, email marketing managers, CRM teams and others) can now instantly benefit from the power of WhatsApp CRM and marketing – directly in the Braze platform.
This integration also enables true cross-channel orchestration.
Because smooth, omnichannel operations are crucial for great customer experiences (being there for them when and how they need you) and efficient working processes (saving time and resource).
Braze x charles gives brands an instant, powerful WhatsApp marketing channel – for better performing loyalty programs, presales campaigns, abandon cart reminders and more
This integration eases your entry into WhatsApp, and more importantly brings you big business benefits:
- Smooth cross-channel orchestration – for amazing CX and efficient workflows
- No-hassle entry into the exciting world of WhatsApp
- Data syncing for more powerful and personal campaigns
- The chance to use the right tool for the right purpose for smoother customer journeys, higher engagement and increased sales
Why Braze x WhatsApp integration? Get more power from your data.
Braze is a powerful customer engagement platform used by many enterprise brands.
With the rise of WhatsApp marketing in Europe, it's time it had a sophisticated WhatsApp integration.
- WhatsApp is now a CRM must-have: WhatsApp is a tried and tested marketing channel used my more and more enterprise brands. To compete, brands need to add integrate it in to their marketing and CRM strategies – and platforms. Increasingly, those who fail to add it to the marketing mix risk losing revenue and customers.
- Get more from your data: the data brands have collected about customers in Braze – for example through email marketing – is highly valuable and can worker harder for them in a new channel like WhatsApp.
- First-party data is increasingly important: data is key to personalized communication and high engagement and relevance. First-party data like that held in Braze is growing more important for businesses as cookies disappear.
- Personalization is key to a good CX: the more you know about your customers, the more relevant your campaigns will be and the more loyalty you can build. WhatsApp's unique interactivity (even automated) is a powerful way to collect data.
Plus of course connecting platforms brings an easier life. It unites analytics and flows and customer journeys.
Finally and importantly, our customers were asking for a Braze integration.
Why not just use braze's native whatsapp integration?
Braze already offers a decent WhatsApp marketing feature within its platform: you may be wondering why you should go with charles?
It's all about offering customers the best possible experience, and maximizing success by choosing a leading WhatsApp revenue expert that cares about long-term value creation:
- We have more WhatsApp experience: we've been in this market for longer time and we have an understanding about what works in this market and what not.
- We've tried and tested many enterprise scenarios: we can guide our customers through multiple use cases and leverage our experience with previous customers to help our customers to really crack the cCom game. You can see multiple customer stories, like Jack Wolfskin and Dermalogica that are a testimony of our great value.
- More sophisticated automation: our WhatsApp automation feature, Journeys, is one of the leading on the market, with advanced integrations, analytics, tags, interactive capabilities and much more.
- More advanced segmentation: we offer flexible tags you create yourself to build your audience, whereas in Braze, you need to choose from prewritten tags.
- Use WhatsApp for service too: Braze only offers the marketing use case right now. With our integrations with Zendesk, Gorgias and more, charles enables you to also venture into the service use case – so your customer support agents can have 1:1 conversations with customers at scale.
3 benefits of our new Braze WhatsApp integration
Once you add WhatsApp to Braze here are just some of the business benefits you access:
1. Open up a new revenue stream
The charles x Braze integration instantly opens up a new, higher performing channel to make sales.
WhatsApp boasts 85-95% open rates, 15-20% click-through rates and excellent retention capabilities.
This leads to a return per conversation of €3.2 on average among the brands that use charles.
2. Stay profitable, even off-peak
Sync your Braze customer data with charles to fuel your always-on revenue machine.
With automated WhatsApp flows, triggered by Braze events, you create a stable revenue stream, even during off-peak times.
Many brands choose charles WhatsApp integration because of our powerful WhatsApp automation feature, Journeys. Learn about Journeys here.
3. Grow loyalty with WhatsApp personalization
These days, customers expect you to know who they are and what they need.
Import Brazecontact data into charles to create targeted WhatsApp campaigns with a high degree of personalization.
Use cases of WhatsApp and Braze integration (with charles)
Here are the 2 principal use cases of the charles x Braze WhatsApp integration:
1. Trigger WhatsApp flows with braze events
Connect Braze Canvas with charles Journeys for seamless customer journeys. Reach people in the right place at the right time – switching smoothly between email and WhatsApp.
Why WhatsApp automation?
Our WhatsApp automation feature, Journeys, is beloved among our customers.
WhatsApp automation enables you to create entire conversational flows in WhatsApp that run in the background. For example product finders, quizzes, competitions and surveys.
Flows in Journeys can be as simple or complex as you like. This is a section from Jack Wolfskin's opt-in flow, asking customers which outdoor activities they're most interested in.
And they can help you answer customer questions when you don't have a team member available (for this we also recommend our WhatsApp service integrations).
They're easy to create and once done they're done they earn you revenue year round.
Check out our recent "Always On" webinar to find out more about how Journeys can become your WhatsApp revenue machine
2. Build targeted WhatsApp audiences with Braze data
Use Braze customer data to enhance WhatsApp campaign audiences. With the charles integration, you can bring in your data to create granular WhatsApp audiences that achieve consistently high results.
Why do WhatsApp audiences matter?
Because the more relevant your campaign, the more the customer will engage with it and the higher your performance will be. In fact, messages that aren't relevant will frustrate customers and can damage your WhatsApp quality rating.
Granular, high performing audiences also ensure you keep your WhatsApp costs down. You pay a small fee to Meta per conversation, so to minimize wasted conversations, careful targeting is crucial.
As you've spent time gathering valuable first-party data about your customers, here's your chance to use it with even greater results in WhatsApp.
Why use charles' Braze WhatsApp integration over others?
There are of course other Braze WhatsApp integrations. Why should you choose charles over these?
1. Start WhatsApp marketing the right way
Choosing charles is choosing to set up the right foundations for the future. We are a leading WhatsApp marketing platform in Europe and are ISO 27001 certified.
We offer a high-quality WhatsApp platform – with rich features, easy-to-use interface, insightful analytics, advanced automation and more – you can depend on far into the future.
Because WhatsApp is here to stay.
And changing platform later on down the line is could be very disruptive to business – and to your customers.
2. Ensure value with excellent WhatsApp support
We regularly share our WhatsApp marketing expertise in webinars and events: follow us on WhatsApp to stay up to date (scan QR code below)
Our customer success team is renowned for its passion, friendliness and expertise. By choosing charles, you get access to over 5 years' of WhatsApp marketing knowledge (that's more than most can offer).
We offer training, webinars, a dedicated success manager, proactive creative ideas for seasonal campaigns and much more to ensure your WhatsApp marketing gets better all the time – so you can generate more revenue, more loyalty and get more value from WhatsApp.
3. Give your customers the best WhatsApp experience
Your customers love your brand. Keep it this way, even when adding a new channel like WhatsApp.
The charles x Braze WhatsApp integration is designed to unite your data, whether email, WhatsApp or ads and use it seamlessly between platforms.
The result is that your customers always feel like you know them and their needs, wherever and however you speak with them.
Also, in WhatsApp, as in any channel, it's important to stay GDPR compliant and show respect for privacy and customer data. charles is a GDPR expert, and will advise you on how to be GDPR compliant in your opt-ins, how you manage data, how you handle unsubscribes and more.
How do email x WhatsApp work together?
Email is just one element of Braze, but an important one.
How will email handle the arrival of WhatsApp? Will WhatsApp cannibalize email?
The answer is no.
Email is still a relevant channel for brands. However, WhatsApp brings a freshness to your CRM and email activities.
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✉️ Email |
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Most used medium |
Highly personalized |
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Quantity/large audiences |
Higher opening rates |
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Low costs |
Ingrained in daily habits |
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Years of customer data |
Interactive formats (for more data) |
Email and WhatsApp don't compete – they complement
Integrating email and WhatsApp makes business sense.
We've found that brands who have both email and WhatsApp numbers see up to 25% customer lifetime value (CLV) uplift for those customers. Something clothing brand SNOCKS can attest to.
Email vs WhatsApp: who will win?
Email is not dead. It just needs WhatsApp at its side to keep it relevant and to take over certain activities – like abandoned carts and delivery updates – that work much better in WhatsApp.
How to integrate Braze and WhatsApp (with charles)
The best way to get started is to get in touch with us (mention Braze x WhatsApp integration in the form).
This way we can better understand your needs – platforms, size, countries, use cases – and tailor your integration to you.
How do you stay GDPR compliant when you add WhatsApp to BRaze?
We will help you with this every step of the way – from handling permissions to managing data.
One important thing is to have a GDPR-compliant permission. In WhatsApp, this is a double-opt-in flow, where you ask for permission twice to send WhatsApp communication.
An example of a double opt-in flow set up in charles Journeys – asking for permission again before sending customers more messages. In this case the brand uses this opt-in as an opportunity to learn about customer preferences
This can easily be set up to be automated in charles Journeys, and permissions collected as tags.
We're GDPR experts in WhatsApp and can always advise you on how to comply. For now, see more about WhatsApp and GDPR here.
Ready to integrate charles' whatsapp platform to braze?
charles is an Official WhatsApp Business Solution Provider and Meta Partner that can help you get more from your Braze data by connecting it with our WhatsApp platform.
Talk to us now to get started or ask us how it would work. We can also show you many more use cases of how Braze and WhatsApp work together to generate more revenue.
Disclaimer: the information in this article is based on our experience and expertise and is not offered as legal or data privacy advice. For full information on your legal obligations under GDPR, please go to the European Commission's official GDPR site.
Note: the GDPR logo above stands for our commitment to provide a product that can be used in line with GDPR (e.g. with built-in privacy features, data hosting in the EU). It does not stand for any specific GDPR certification. See more about GDPR and WhatsApp here.
