Maniko developed a highly innovative product that takes on classic nail polishes. However, since their product uses a different approach than conventional solutions, they often get the same questions concerning their product, its application or returns. Answering them manually via Email takes time, effort and proved to be an entry barrier for new customers in the past. In addition, they had to inform customers about new collections via Email, a channel that is oversaturated and continues to show low conversion rates.
How Maniko drives its NPS and benefits from over 10x higher CTRs on WhatsApp
Learn more about the steps the fast-growing beauty brand took to personally connect with their customers, reactivate them and turn their service department into a profit center all in one place