How SNOCKS pioneered newsletter marketing via WhatsApp

SNOCKS is a vibrant and fast-growing brand that reaches a quickly growing number of customers with its simple yet successful value proposition: Selling reliable and comfortable basics, socks and underwear. The two founders Johannes and Felix are actively shaping the brand via various social media channels making SNOCKS a well-known fashion startup in Germany. In addition, using Shopify and Klaviyo, SNOCKS has managed to build a quite significant community and newsletter subscriber base over the course of the past years.
However, they perceived it as increasingly difficult to reach, engage and reactivate those customers through the traditional channels. Getting high opening rates in email and thereby the chance to create active and engaging relationships with retention-potential became increasingly difficult.

Charles and SNOCKS set out to explore WhatsApp as a flourishing opportunity to tackle the issues they had with a high degree of flexibility. On the one hand, Charles enabled them to try out the channel WhatsApp and prove its value quickly in the short term by testing exit-intent popups for an opt-in generation.
On the other hand, there was also the opportunity to scale quickly and use the unlocked channel for many other use cases, including an E2E coverage of SNOCKS customer journeys.

Together with the ongoing support of Charles' customer success team, SNOCKS was quickly able to prove why WhatsApp is considered to be the sales, service and marketing channel of the future. After a smooth onboarding process and structured agent training, the exit-intent opt-in Flow was established and quickly proved the value of WhatsApp.
Opening and conversion rates of SNOCKS’ newsletters jumped by almost 150% compared to Email already for the first campaigns and customers loved the frictionless interaction of website and chat apps.