SNOCKS is a vibrant and fast-growing brand that reaches a quickly growing number of customers with its simple yet successful value proposition: Selling reliable and comfortable basics, socks and underwear. The two founders Johannes and Felix are actively shaping the brand via various social media channels making SNOCKS a well-known fashion startup in Germany. In addition, using Shopify and Klaviyo, SNOCKS has managed to build a quite significant community and newsletter subscriber base over the course of the past years.
However, they perceived it as increasingly difficult to reach, engage and reactivate those customers through the traditional channels. Getting high opening rates in email and thereby the chance to create active and engaging relationships with retention-potential became increasingly difficult.