CUSTOMER STORIES
Learn how the ambitious young energy drink company managed to create a hype and get enthusiastic customers to sign up for their newsletter
Matze, Ceo Holy energy
A Berlin-based DTC beverage brand that offers a tastier & healthier energy drink alternative to gamers across Europe.
Energy drinks
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Challenge
Even as a young company, HOLY Energy already experienced that existing DTC playbooks show decreasing efficiency, CAC are rising quickly and thus the importance of retention and community-building is growing. Especially for HOLY's target group in Generation Y and Z, recurring communication on a personal level is crucial, an aspect that can hardly be achieved via traditional channels like Email.
Goals
HOLY wanted to reach their customers right within their daily habits and exactly where their friends are. From the beginning, the goal was to deliver very personal service and community-building via WhatsApp and Instagram. In cooperation with Charles' customer success team, the goals were extended towards a commercial activation of this community. HOLY now planned to build up a newsletter subscriber base and create an excited and engaged audience all around new product launches and other campaigns.
Results
HOLY decided for a big push in relation with the launch of a new flavor. They exceeded their expectations of creating excitement and engagement and managed to increase several KPIs drastically. Almost doubling the amount of subscribers and multiplying their previous records of orders and revenue on one day, the flavour launch was a full success. Customers loved the feeling of personal connection to the brand and were willing to pay for this.
How they did it:
HOLY Energy created a huge hype around their upcoming flavor launch using various social media channels and newsletter formats. The promise to get yearly access to the product attracted many of their loyal customers that also engaged their friends.
In Chat, HOLY put a focus on collecting Opt-Ins. Through creating artificial scarcity, sign up rates were really high and they were quickly able to grow their subscriber base to around 600 customers.
HOLY then set up a campaign that contained a password and a link to their exclusive online store for this launch.
Immediately after signing up, the customer receives the desired discount and is signed up for future notifications that can be set up in Charles Studio section.
Future steps
Scale the WhatsApp opt-in collection (e.g. through post-purchase flows)
Further establish Charles as a service tool and replace Zendesk
Enable easy and seamless reordering in chat with a simple text message
HOLY Energy unlocked the potential to scale further towards an end-to-end usage of WhatsApp. After the obvious success of the newsletter use case, the vision is a further rollout towards a commerce-driven solution with marketing, service and sales in chat.
Do you also want to prove the value of WhatsApp vs. Email newsletter for your business?
Get a demo with Christopher
Collect Opt-Ins, create segmented lists and reach and reactivate your customers
Build beautiful templates that convince your customers and save time while chatting
Automate flows like FAQs, out of office, order notifications & Opt-in collection
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