Even as a young company, HOLY Energy already experienced that existing DTC playbooks show decreasing efficiency, CAC are rising quickly and thus the importance of retention and community-building is growing. Especially for HOLY's target group in Generation Y and Z, recurring communication on a personal level is crucial, an aspect that can hardly be achieved via traditional channels like Email.

How HOLY Energy tenfolded its revenue by launching an exclusive new flavor
Learn how the ambitious young energy drink company managed to create a hype and get enthusiastic customers to sign up for their newsletter