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Find insights, trend observations, success cases and new features from the world of conversational commerce.

The 10-minute guide to <strong>conversational commerce</strong>

The 10-minute guide to conversational commerce

Why you need to start chatting with customers in WhatsApp and how to get started.


WhatsApp Bot in 4 Easy Steps - Guide to set up your Chatbot in 2022

When was the last time you interacted with a bot? Our guess: Quite recently! Whether it’s asking Siri to tell you the time or checking the shipping status of the product you ordered, chatbots are everywhere. And with communication via messenger apps on the rise, WhatsApp Bots have become essential for businesses to provide the type of customer service they need to succeed. 


5 Functionalities to Perform with the WhatsApp Business (& Cloud!) API

Medium and large companies alike wanting to unlock the power of conversation with their customers have a powerful tool at their disposal: The WhatsApp Business API goes way beyond the everyday chat experience itself and helps brands build strong communities, drive customer engagement and send out highly-relevant newsletters that enjoy a 10x higher open rate than emails.


WhatsApp Newsletters - Reach your customers where their friends are 💬

With approximately 306 billion emails being sent and received daily, it’s become harder than ever for marketers to cut through the inbox noise and get in front of customers. 


The Power of Conversational Commerce: Definition & Ultimate Guide

In 2022, it has become tougher to differentiate your brand from your competitors than ever before. Given the sea of options of seemingly identical products and services, how can a company truly stand out? Ideally in a way that engages existing customers and turns prospects into loyal clients? That’s where conversational commerce comes in.

Features, News

7 Best Practices for Building a Successful WhatsApp Marketing Strategy 📈

At charles, we believe the core requirement to building a WhatsApp marketing strategy is having a team that is dedicated to delivering quality guidance - helping you (the marketer) remain innovative, tactical and competitive. 


Say "hello" 👋 to your customers on Instagram

Charles, a self-proclaimed ‘conversational commerce’ tool, is launching from Berlin today with €1 million in funding. The software enables merchants and consumer brands to sell products via WhatsApp and other chat apps. Investors include business angels such as Tarek Müller (CEO AboutYou) and Alexander Graf (CEO Spryker Systems, Kassenzone).


You can now send non-transactional notifications on WhatsApp!

At Charles, we understand that keeping your customers engaged is vital to the success of your business. Many businesses, like yours, have witnessed the benefits of using WhatsApp to communicate with customers and improve their customer service experience.

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